Cheryl is investigating why employees at the retail store where she works have been increasingly using their cellphones over the last two years. She aims to determine if employees are being productive by using apps to make their jobs easier, or if they are just goofing off. Cheryl wants to identify which apps would be most beneficial for employees to use productively on the job. She provides learning goals around understanding the impact of employee cellphone use on customers and the company image. Cheryl's recommendations include designing apps to help employees with tasks like price inquiries, product availability, and recommendations to better serve customers.

1. By: Cher yl
Car r e

2. The Issue
For the last two years there has been a
increase of cellphone usage by associatesnoticeable
retail store where I work. It has been my at the
this assignment to determine why the asso goal for
using the cellphones? Are the associates ciates are
being productive by using certain aps to actually
jobs easier or are they just goofing off.make their
associates utilizing their cellphones in Those
productive manner. What aps would be the a
beneficial for these associates? most

3. Learning Goals:
Find out why employees must have their cell phones on them at all times,
when there is no need for them to have them. Ie: cashiers at the checkout
texting and checking out their Facebook status on their smart phones instead
of stocking shelves, cleaning their area or helping customers.
What impression does employees using cellphones on company time instead
of working on what they are supposed to do. (helping customers) give to the
general public.
Are the employees using apps that would increase their knowledge on
company products or are they using aps such as Twitter, Facebook and bbm
for personal use.

4. Customers what more access to information.

5. RECOMMENDATIONS
Design an ap that would be helpful for associates in selling
the products: i.e: aps for price inquiry product
availability and product recommendation.
Allow associates to utilize different social media formats
such as Twitter and Facebook to market the product and market
up coming sales on merchandise.
Design a policy that would ensure that associate is using the
cellphone in a productive manner such as having them use a
special company cellphone where management can track what aps
the employee is using and what they are using it for.