HSMAI Europe's plans, 2012–2013

2. Background
• HSMAI (Hospitality Sales & Marketing association International)
• 1927 - United States
• Professional association for leaders, sales and marketing
professionals in the hotel and travel industry.
• Some of the chapters in Europe were chartered more than 40
years ago.
• HSMAI’s Global headquarters is in Washington, DC
• Regional offices: Singapore, Dubai and Oslo

3. Background (cont’d)
Active Countries:
The Netherlands, Ireland, Norway, Switzerland
Austria and Germany have chapters named HSMA
Members in other countries are members of HSMAI Europe directly

4. Vision
The leading meeting place
for the hospitality and
travel industry in Europe

5. Purpose statement
HSMAI is the hospitality
industry source for
knowledge, community,
and recognition for leaders
committed to professional
development, sales
growth, revenue
optimisation, marketing,
and branding.

6. Values
Involve
Inspire
Up to date

7. Organisation
HSMAI European
Board
Administration
Advisory
board/International
expert team
HSMAI Europe
Active HSMAI Pan European
activities in other Partnerships
chapters committees
countries

8. European Advisory Board
A group of 10 to 15
respected leaders and
marketers in the
European hospitality
and travel industry.

9. Compliment Day – 1 March
Goal: Contribute to create
a good image for HSMAI
and the hospitality and
travel industry.
The Compliment Day will
become a nationally
recognised day in several
countries. Initiated in
Holland and picked up in
Belgium and Norway.

10. Webinars
Latest webinar in April
2013, focusing on
Reputation Management.

11. The HSMAI Europe 2nd
Annual Digital Marketing
conference in Germany
including Revenue
Management.
October 2013

12. HSMAI European Travel Awards 2013

13. Business Travel Club
Business Travel Club is a social networking event open to all members of HSMAI and
corporate buyers of travel services. The club gives the members an opportunity to
stay up to date on the latest industry developments, meet like-minded
professionals, and develop their national and international network – all within an
informal setting that also includes a couple of drinks and snacks.
Participation is free for all members of HSMAI and for buyers in the followings cities:
Amsterdam, London and Oslo.

14. HSMAI Revenue Management Conference Testimonals
Random examples:
Excellent Very well organised.
conference, really I am impressed. And
enjoyed the day. Of I hope to be able to
Great selection of
specific value was attend more
speakers and topics.
the networking with meetings and learn
international RM more. Very inspiring
and decision makers. I must say.

15. Local conferences
The HSMAI Europe local conferences focusing on
E-Commerce and distribution
• Stockholm
• Oslo
• Other cities later

16. Educational workshops
Provided in local markets
Free participation for members

17. Meeting Exchange
London October 2013
Oslo 9 January 2014

18. HSMAI Europe Business Lounge
Earls Court, London
February 2013 and 2014

19. HSMAI Revenue Management Conference
London
6 February 2014

20. HSMAI Channel
HSMAI Europe’s own TV channel

21. HSMAI Student
A network of
students in the
travel and
hospitality industry

22. HSMAI European Academy
Goal: European programme in revenue management, sales and
digital marketing
Certifications – curriculum for revenue
management has been developed,
first trainings accomplished
Nationally certified trainers in RM
– Scandinavia, Holland, Switzerland, UK,
Netherlands and Germany represented
Certification in Digital Marketing in development

23. HSMAI Gazette
Interviews with
industry leaders
Relevant topics for
the travel and
hospitality
Industry
Trends and
forecasts

24. Special Interest Groups
Revenue Digital
Management Marketing

25. New activities
• Service as a competitive asset
• Spanning across all
commercial enterprises
• Motivate higher degree of
service
• Involve customers in finding
companies providing
exceptionally good service
• Initiated in Norway

26. Activities
• 5–6 February 2013, London: HSMAI Europe Business Lounge
• 7 February 2013, London: HSMAI Third Annual Revenue Management Conference
• 1 March 1013: The Compliment Day
• 6–10 March 2013, Berlin: ITB
• HSMAI Europe to launch sponsored Web TV Channel
• HSMAI Europe RFP Meetings Exchange, October, London
• October 2013, Germany: Digital Marketing & Revenue Management Conference
• October 2013, Germany: HSMAI European Travel Awards
• HSMAI Europe local conferences focusing on E-Commerce and Distribution
• October 2013, Germany: The HSMAI Europe 2nd Annual Digital Marketing conference
• 4–7 November 2013, London: World Travel Market – HSMAI Europe Business Lounge
• February 2014, London: The 4th Annual Revenue Management Conference
• 4–5 February 2014, London: At BTS (Business Travel Show)
• 6 February 2014, London: HSMAI Fourth Annual Revenue Management Conference
• Certification workshops – Revenue Management and Service value proposition

27. Why you should become an HSMAI member
You’ll have thousands of new colleagues in the
hotel and travel industry:
• who will share their experience with you
• who will want to do business with you
• who will meet you at seminars, business
meetings, travel fairs and conventions
• who will give you input on management, sales
and marketing, consumer trends and
technology
Visit www.hsmai.eu/about/membership/ to sign up
for membership