This document outlines a Twitter marketing strategy to increase ticket sales and engagement for an event. It discusses goals of engaging new attendees, sharing the coach's story, and connecting the event to a foundation. The strategy involved repeating efforts from the previous year like bus ads, invites, and chef ambassadors. It also adds on-screen theatre and promoting the event's foundation. Metrics are provided on follower counts and listings at different stages before, during, and after the event.

1. TWITTER TALK

2. Increase Ticket Sales Engage New Attendees Share the Story of the Coach Connect Event with Foundation why?

3. Repeat Previous Year Efforts Bus Huts Invites Posters Chef Ambassadors Add On-Screen Theatre Add @ParkviewFDNs how

4. 204followers 26 listed 2,297followers 145 listed pre-event

5. 752followers 51 listed pre-event

6. pre-event

7. 72 followers 5 listed pre-event

8. pre-event

9. pre-event

10. 93followers 9 listed pre-event

11. 331 followers 24 listed pre-event

12. 723followers 35 listed pre-event

13. 19 followers 5 listed 473followers 65 listed pre-event

14. 732followers 84 listed pre-event

15. 80followers 9 listed 99 followers 11 listed day-of

16. 108 followers 10 listed day-of

17. 672 followers 50 listed 109followers 9 listed day-of

18. day-of

19. 269 followers 27 listed day-of

20. 2,278 followers 193 listed day-of

21. 775followers 37 listed 195followers 8 listed during

22. during

23. during

24. during

25. 45followers 4 listed 511followers 34 listed post-event

26. post-event

27. post-event

28. 35 Conversations through 59 Tweets with 10,837 Witnesses and shared on 841 Lists engagement

30. Invites

31. Posters

32. Chef Ambassadors

33. On-Screen Theatreengagement

34. 1,000+ Tickets Sold $50,000+ raised for Mobile Mammography ROE