4. ESPN FC2. Surround
Singular point of entry for consolidated, multimedia
coverage of the international football space
Live Match Coverage
Match Around
the Match
Original Content
11. The advertising units available for the
advertiser on the new ESPN FC will
allow us to best showcase any video
content made as part of the campaign
and to formulate innovative custom
solutions for the brand across our
World Cup-related ‘Build-up and
Rituals’ content.
Please click on the link below to watch
a short video of just 3 of the new ad
execution types available across ESPN
FC in the run-up to and during the
World Cup.
http://youtu.be/EopZhftQtNc
13. Run-Up to RioLive Match Coverage ESPN FC
Digital Extensions
• New ESPN FC site launch
• High Impact Rich Media
• ESPN FC Digital show
Match Around
the Match
Editorial Features
• 32 Team Blogs
• Boot room chats – each game
• Video Content
16. Our World Cup Mission:
To connect the global audience of football fans
So they contribute to and benefit from the
“global atmosphere” of the World Cup.
To tell the story of the football World Cup,
needs to tell the story of the fans
As well as the on-field story.
It needs to show the action & the reaction…
18. Partnership : World Cup partner will receive full
sponsorship naming rights.
Visibility & Video: In addition we offer 50% SOV on pre-roll & 50%
Visibility on the ESPNFC (& your brand) FIFA World Cup™ 2014
pages on .
PARTNERSHIP
SHARE OF VOICE: Your brand will receive 50% SOV on
ROS Media throughout the FIFA World Cup™ that will drive engagement
& reach increasing awareness of your brand during the tournament.
20. HOMEPAGE TAKEOVERS: offers x6 Homepage
takeovers on key dates (TBD) during the FIFA World Cup™
delivering 123,000 page views per day.
HIGH IMPACT
Through high impact takeovers on the ESPN network, the
engagement and reach of your brand will increase to an uniquely
engaged & distinctive audience. ESPN is the fastest growing multi-
sports platform amongst sports websites in SA.
22. MOBILE
offers 1,900,000 MOBILE IMPRESSIONS (including app)
on our football specific mobile apps (including ‘M-
site’) during the FIFA WORLD CUP™ 2014.
ESPN are the Football Mobile KINGS with 24.3 Million monthly
minutes & 25 Million Monthly Page Views Worldwide on our
Football Apps alone! ESPN offers both rich media & Celta enabled
ad campaigns with an average mobile CTR of 0.61%.
23. PACKAGE SUMMARY
50% SOV of
ESPNFC – PARTNERSHIP:
• Full sponsorship naming rights
• 50% Brand Visibility throughout the Network
• 50% Pre-Roll SOV
High Impact:
• x6 HPTO’s on key dates delivering x123,000 page views per day.
Mobile:
• 1,900,000 mobile impressions on football apps. (per month)
Full Surround Sponsorship –R200,000 (May – July 2014) – Worth R750,000
in media value!
25. Whether planning a trip to Brazil for the World Cup or
just trying to learn more about the different host cities,
ESPNFC’s stadium guide has all the info you need.
ESPNFC.com
• Flight: May – July 2014
– Ownership of WC Venue Index and story pages
• 300x250, 728x90
• :15sec pre-roll & BB of ESPNFC TV segments
– TBD SOV of Mobile FC ‘All Access’: FC Mobile Web,
FC Mobile HP, FC App
– Rotating media throughout ESPNFC
2014 World Cup Stadium Guides
26. Every Monday, ESPNFC will take a different look back at a series
of top 10 lists that have shaped previous World Cups. From the
best blunders to the most spectacular goals, this content series
will set the stage for the 2014 World Cup in Brazil.
ESPNFC.com
• Flight: May - July, 2014
– Ownership of World Cup Top 10 content
• 300x250, 728x90
• :15sec pre-roll & BB of ESPNFC TV segments
– TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC
Mobile HP, FC App
– Rotating media throughout ESPNFC
World Cup Top 10’s
27. “The beautiful game” is completely woven into all aspects of
Brazilian culture. Set the scene in Brazil as ESPNFC examines all
aspects of Brazilian futbol, from the rising stars, to their style of
play. Capping it off with an in depth interview with the god
of all Brazilian soccer, Pele.
ESPNFC.com
• Flight: May – June, 2014
– Ownership of ‘How Brazil Was Built’ content
• 300x250, 728x90
• :15sec pre-roll & BB of ESPNFC TV segments
– TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile
HP, FC App
How Brazil Was Built
28. Leading into the World Cup, ESPNFC will take a look back at the
most iconic moments in World Cup history. Written by Gab
Marcotti and Roger Bennett, these stories will include interviews
with former players as well as classic World Cup footage*.
ESPNFC.com
• Flight: May – June, 2014
– Ownership of World Cup Memories Content
• 300x250, 728x90
• :15sec pre-roll & BB of ESPNFC TV segments
– TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile
HP, FC App
World Cup Memories
29. ESPNFC.com
ESPN Power Rankings are complied using results
and stats compiled by ESPN’s Global Stats and
Research Department and the views of ESPN
talent.
The ESPN World Cup Power Rankings look to plug
the massive gap left by the much maligned official
FIFA World Rankings by applying a more scientific
approach based on tangible results against
opponents of a similar standard.
World Cup Power Rankings and SPI Tables
30. ESPNFC.com
• Flight: March 5, 2014 – July 13, 2014 (110 days prior to
the WC through the WC)
– Ownership of all ESPNF Power Rankings content on
display & mobile
• 50% SOV of ESPNFC SPI
• 50% SOV of Power Ranking Blog Articles (TBD)
• 50% SOV of Five Aside Blog
• :15sec pre-roll & BB of ESPNFC TV Power Ranking
digital videos
– These are cut from the ESPNFC Show and will live
digitally online
• TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC
Mobile HP, FC App
World Cup Power Rankings
31. SPI Probability Tables
ESPNFC.com
• Ownership of all SPI content
─ 50% SOV of SPI on ESPNFC.com
─ Presented by logo, 924x50, 300x250
─ TBD Number of SPI Probability Tables cut down videos
─ :15sec Pre-Roll and BB
• 100% SOV of ‘Five a Side’ Blog on ESPNFC.com and ESPNFC
Mobile
─ Presented by logo, 924x50, 300x250
• One (1) ESPNFC.com and ESPNFC Mobile homepage takeovers
• Sponsor will receive SOV throughout WatchESPN
• TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC Mobile
HP, FC App
32. Daily Digital Round Up Show
ESPNFC.com
Using our talent in the UK, Bristol ,CN and Brasil
ESPN will be producing regionally specific video
content and daily round up shows for the duration
of the tournament.
With eight ESPN FC reporters stationed in Brazil we
will have the ability to give fans back at home real
flavour of the atmosphere. From Rio to Manaus
ESPN FC will provide full coverage – sating the
appetite of the SA audience who will spend the days
leading up to games looking for the latest news and
reaction.
33. Daily Digital Round Up Show
ESPNFC.com
• Flight: March 5, 2014 – July 13, 2014 (110 days prior to
the WC through the WC)
– Ownership of all ESPNFC Power Rankings content on
display & mobile
• 50% SOV of ESPNFC SPI
• 50% SOV of Power Ranking Blog Articles (TBD)
• 50% SOV of Five Aside Blog
• :15sec pre-roll & BB of ESPNFC TV Power Ranking
digital videos
– These are cut from the ESPNFC Show and will live
digitally online
• TBD SOV of Mobile FC ‘All Access’: FC Mobile Web, FC
Mobile HP, FC App
34. Longform/Creative Editorial
ESPNFC.com
Having access to the best in global sports
journalism sometimes calls for editorial solutions
that go beyond normal
ESPN have created interactive longform content
publishing platforms that take both our editorial
content and advertising options for clients.
This format was trialed for the first time in
December 2013 with our end of year review
Group concept: http://app.shorthand.com/export/cc38fda4e3c2449d9907f77233518b79/index.html
Venue Guide concept: http://app.shorthand.com/export/278b62c4101d4e6ea56ee776c0d43f88/index.html
36. 2014 FIFA World Cup Brazil™
Point of Entry / Rules of Engagement
37. Rules of Engagement
• FIFA Official Partners
– Have first right of refusal for all new FIFA World Cup opportunities that include FIFA IP
– Exclusive rights to use FIFA IP/Marks
– Media category exclusivity must be secured, does not automatically pass through
• FIFA Official Partners and non-competes have right to present World Cup branded studio programming
including World Cup Live and World Cup Primetime. This is not available to direct competes of FIFA officials.
(categories listed on next slide)
• Features in World Cup studio programming available to all advertisers, temporal separation to be used with
FIFA IP (Pending category exclusivity in programming)
• IP-free opportunities such as I Scored a Goal are available to all sponsors
38. 2014 FIFA World Cup™ Protected Categories
Advertiser 2014 FIFA World Cup™ FIFA Commercial Affiliates Product Category
ADIDAS Sporting & athletic footwear, sports apparel/hardware and bags; football equipment
COCA-COLA Non-alcoholic beverages
EMIRATES Aerial transportation services for passengers & cargo
HYUNDAI / KIA MOTORS Powered vehicles & auto components
SONY Computers & Associated Products; Audio-; Video-; Electronic Game Products; Mobile Phones handset hardware;
Motion Pictures and Music; other electronic Hardware Products and/or Services
VISA Payment Services, Money Wire Transfer Services. Retail Banking Products and Services
BUDWEISER Cereal and malt alcoholic beverages (including non-alcoholic beers).
CASTROL Oils and lubricants, Transmission fluids, Brake fluids, Anti-freeze, Coolants, Hydraulic fluids, Greases, as well as other
refined oil and gas products such as Gasoline and Diesel, Fuels and Biofuels, and Natural Gases.
CONTINENTAL Automotive tires for mechanized vehicles and “extended mobility concept” products
JOHNSON AND JOHNSON Healthcare, personal care, pharmaceuticals and medical devices
MCDONALDS Restaurants and services & Ready-to-eat food products
39. For more information, please reach out to Habari Media:
Ross Smith
072-576-6077
Marius Greeff
072-387-7269
Anna Gilmour
082-738-9891
Obrigado
