11 golden rules for web analysts 2010 ralf_haberich
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The document contains 11 golden rules for web analysts: 1) Love your web analytics tool but check its performance; 2) Do not be confused by other vendors' marketing but check claims carefully; 3) Dive deep into your analytics solution but do not get lost. The rules advise analyzing facts, avoiding vendor talks at conferences, discussing conversions not just page views, being aware of unusual questions from boards, and involving whole teams while turning analytics into an optimization source.
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11 golden rules for web analysts 2010 ralf_haberich
- 1. Love Your Web Analytics! - 11 Golden Rules for Web Analysts- October 2010
- 3. 2.)Do not getconfusedby marketing press releases of othervendors – but CHECKthe contentveryprecisely. October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de
- 4. 3.) DiveDEEPER and DEEPER intoyoursolution – but do not get lost. October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de
- 5. 4.) Useyour Web Analytics knowledge in discussionwithotherdepartments – but makesureyou talk aboutfacts. Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de October 2010
- 6. 5.)Visitcongresses – but do not showyourBUSINESS CARD ifyou do not want to getannoyedbyvendortalks. Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de October 2010
- 7. 6.) Ralf Haberich, www.ralf-haberich.de www.web-analytics-blog.de Exchange opinionwith users of othercompanies– but do not comparePageViewsor Duration, talk aboutConversion, Engagement,Mobile Analytics and insider- views. October 2010
- 8. Manageto have the attention of your Board aboutyourfigures – but beaware of unusualquestions. 7.) October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de
- 9. 7a.)Use the TURNOVER INCREASE due to Web Analytics for salarydiscussion – but do not getgreedy. October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de
- 10. 8.)Involve the wholeteam– and do not get hold back by limited useraccountpossibilities of yourtool. Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de October 2010
- 11. 9.) October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de
- 12. October 2010 Ralf Haberich.www.web-analytics-blog.de 10.)Do not careabout Top 10 Rules – useyourOWN BRAINand turn Web Analytics into a powerful and relevant source for Optimisation and Future changes.
- 13. 11.)Do not do reporting – do ANALYSIS. But knowabout the insightsfrom reporting status. October 2010 Ralf Haberich, www.ralf-haberich.de | www.web-analytics-blog.de
- 14. Thankyou. Follow me on twitter (twitter.com/Haberich) ralf haberich.*www.web-analytics-blog.dewww.ralf-haberich.de*General Manager Germany|Austria|Switzerland, comScore October 2010