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Get Your
Business Online
  You’ve got an awesome idea! Now what?




                                     Abby Fichtner
                                               Hacker Chick
                                     Harvard Innovation Lab
            http://HackerChick.com
What’s your
               biz idea?

@HackerChick
@HackerChick
How do you create a
               presence?

@HackerChick
@HackerChick
@HackerChick
landing page

@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
10   100
@HackerChick
@HackerChick
validate
               before

                  building
@HackerChick
2. How many signed up?   1. How many came?




                                                            3. How many evangelized?

@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
kickstarter

@HackerChick
get $$$
               before

                  building
@HackerChick
@HackerChick
$10 MILLION

@HackerChick
69,000
               backers

@HackerChick
How do you get
                     people

                   website?
               to your


@HackerChick
know your
               customer

@HackerChick
@HackerChick
VC: “There are a million cloud storage startups!”
    Drew: “Do you use any of them?”
    VC: “No”
                      Drew: “…”
@HackerChick
Know where your
               target audience
                          hangs out

 & speak to them in an
                authentic way

@HackerChick                 @drewhouston, Dropbox
@HackerChick
The way to get startup ideas is…




@HackerChick            Paul Graham, Y Combinator
The way to get startup ideas is…


       NOT
               to try to think of
                   startup ideas
@HackerChick              Paul Graham, Y Combinator
The way to get startup ideas is…




@HackerChick            Paul Graham, Y Combinator
The way to get startup ideas is…

               to look for problems



@HackerChick                 Paul Graham, Y Combinator
@HackerChick
               Get Out & Talk to People!!
codeless
               website
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
store
@HackerChick
@HackerChick
$10.00 * 3.5% = 35¢
                 You Keep: $9.65
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
Credit Cards
   • Deposited to your bank account once
     you ship item

   • Additional 3% + 25¢ fee

   $10.00 **(3.5% + 3%)= 65¢ + 25¢ = 90¢
    $10.00 (3.5% + 3%)= 65¢
               You Keep: $9.10
@HackerChick
@HackerChick
@HackerChick
YouTube:
 How to Insert Etsy Mini into a Wix Website
            http://bit.ly/etsy-wix




@HackerChick
• landing page: KickoffLabs
  • pre-orders: Kickstarter
  • website: Wix
      WordPress
  • forms:
        Google Forms
  • store: Etsy
@HackerChick

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