2. “Considering the incredible amount of human energy, passion,
and creativity that we invest in creating new products & services…
@HackerChick @EricRies
3. … it’s a terrible waste that so many of them fail.”
@HackerChick @EricRies
5. “Most start-ups fail not because the technology
doesn’t work, but because they’re making something
that there is not a real market for”
@HackerChick @EricRies
6. Single Biggest Predictor of Failure?
@HackerChick 300 startups surveyed (src: Don Sull, "The Upside of Turbulence”)
7. Single Biggest Predictor of Failure?
Sticking to Initial Business Plan
@HackerChick 300 startups surveyed (src: Don Sull, "The Upside of Turbulence”)
8. Promise of the Lean Startup
Instead of building our startups according to myths
We can guide them with facts and knowledge
@HackerChick @EricRies
9. Startups are NOT small versions
of large organizations
@HackerChick
23. Step #1a
Find a
problem
worth solving
@HackerChick
24. We had an idea for a new product.
We went off & built it, put it on our website.
@HackerChick
25. We had an idea for a new product.
We went off & built it, put it on our website.
Not a single person clicked thru to it
@HackerChick
26. We had an idea for a new product.
We went off & built it, put it on our website.
Not a single person clicked thru to it
What did we learn from that?
@HackerChick
27. We had an idea for a new product.
We went off & built it, put it on our website.
Not a single person clicked thru to it
Was there a faster way to get
through that learning loop?
@HackerChick
36. It’s just as important to develop your
customers as it is to develop your product
@HackerChick wikipedia
37. Brainstorm
Customer Problem
anyone who cooks can’t find recipes
@HackerChick
38. Brainstorm
Customer Problem
anyone who cooks can’t find recipes
amateur gourmet chefs want to make fabulous food
for friends & family
@HackerChick
39. Brainstorm
Customer Problem
anyone who cooks can’t find recipes
amateur gourmet chefs want to make fabulous food
for friends & family
dieters need to lose weight
@HackerChick
40. Brainstorm
Customer Problem
anyone who cooks can’t find recipes
amateur gourmet chefs want to make fabulous food
for friends & family
in college
dieters
^ need to lose weight
@HackerChick
46. Customer Discovery
How important is the problem’s solution to the customer?
How valuable is the problem’s solution to the customer?
@HackerChick @SGBlank
47. Step #2
Find a
solution
that resonates
@HackerChick