The document discusses the lean startup methodology for early-stage entrepreneurs. It emphasizes that most startups fail because they build products that do not solve real problems or meet customer needs, rather than due to technical problems. The lean startup approach advocates validating ideas with customers early through minimum viable products and iterative customer feedback, rather than fully developing products without customer input. It provides tips for entrepreneurs such as finding problems worth solving, deeply understanding customers, launching when a product provides value, and continuously learning and adapting plans based on measuring real-world usage and feedback.
4. “Considering the incredible amount of human energy, passion,
and creativity that we invest in creating new products & services…
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5. … it’s a terrible waste that so many of them fail.”
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7. “Most technology start-ups fail not because the
technology doesn’t work, but because they’re making
something that there is not a real market for”
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32. The unit of progress for entrepreneurs…
learning
not
execution
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33. Idea to Launch
•
Find a problem worth solving
•
Know your customer
•
Find a solution that resonates
•
Launch when you have a quantum of utility
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37. We had an idea for a new product.
We went off & built it, put it on our website.
not a single person clicked thru
What did we learn
from that?
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38. We had an idea for a new product.
We went off & built it, put it on our website.
not a single person clicked thru
Was there a faster
way to learn that?
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52. Customer Discovery
How important is the problem’s solution to the customer?
How valuable is the problem’s solution to the customer?
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60. Product/Market Fit
“In a great market – a market with lots of real
potential customers – the market pulls product
out of the startup.”
- Marc Andreessen
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