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Lean Startups

A Success Blueprint for Early-Stage Entrepreneurs

Abby Fichtner

@HackerChick
Harvard Innovation Lab
@HackerChick
What’s your

idea
@HackerChick

?
“Considering the incredible amount of human energy, passion,
and creativity that we invest in creating new products & services…

@HackerChick

@EricRies
… it’s a terrible waste that so many of them fail.”

@HackerChick

@EricRies
9 out of 10
new products

fail

@HackerChick
“Most technology start-ups fail not because the
technology doesn’t work, but because they’re making
something that there is not a real market for”

@HackerChick

@EricRies
Single Biggest Predictor of Failure?

@HackerChick

Don Sull, "The Upside of Turbulence”
Single Biggest Predictor of Failure?

Sticking to Initial Business Plan

@HackerChick

Don Sull, "The Upside of Turbulence”
@HackerChick
Promise of the Lean Startup
Instead of building our startups according to myths
We can guide them with facts & knowledge

@HackerChick

@EricRies
@HackerChick
Startups are NOT small versions
of large organizations

@HackerChick
@HackerChick
validate
before

building

@HackerChick
VISION

@HackerChick

BUILD
VISION

@HackerChick

BUILD
VISION

@HackerChick

BUILD
VISION

@HackerChick

BUILD
VISION

@HackerChick

REALITY
@HackerChick
@HackerChick
@HackerChick

Andrew Mason, CEO of Groupon (NY Tech Meetup)
you‘re way too

dumb

to figure out whether your

idea

@HackerChick

is

good

Andrew Mason, CEO of Groupon (NY Tech Meetup)
Thinking ‘Bout Your Startup

• Can I Make Money From It?
• Can I Get People to Know About It?
• Can I Build It?

@HackerChick
Thinking ‘Bout Your Startup

• Can I Build It?
• Can I Get People to Know About It?
• Can I Make Money From It?

@HackerChick
@HackerChick
@HackerChick
@HackerChick
IDEAS

Learn

Build

Measure

Get Through The Whole Loop as
FAST as POSSIBLE
@HackerChick
Guesses

Learn

DO

Measure

Get Through The Whole Loop as
FAST as POSSIBLE
@HackerChick
The unit of progress for entrepreneurs…

learning
not

execution

@HackerChick
Idea to Launch
•

Find a problem worth solving

•

Know your customer

•

Find a solution that resonates

•

Launch when you have a quantum of utility

@HackerChick
@HackerChick
COOL?
@HackerChick
Step #1
Find a

problem
worth solving

@HackerChick
We had an idea for a new product.
We went off & built it, put it on our website.

not a single person clicked thru

What did we learn
from that?
@HackerChick
We had an idea for a new product.
We went off & built it, put it on our website.

not a single person clicked thru

Was there a faster
way to learn that?
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
@HackerChick
How do you get

people

to your

@HackerChick

site

?
Step #2
know your

customer

@HackerChick
It’s just as important to develop our
customers as our product

@HackerChick
Lean Startup
Product

Customers

Agile Development

Customer Development

@HackerChick
Lean Startup
Product

Customers

Agile Development

Customer Development

@HackerChick
@HackerChick
Customer Discovery

What is the problem?
Who has the problem?
@HackerChick

@SGBlank
Customer Discovery

How important is the problem’s solution to the customer?
How valuable is the problem’s solution to the customer?
@SGBlank
@HackerChick
@HackerChick
What are you doing to solve
this problem today?

@HackerChick
Step #3
Find a

solution
that resonates

@HackerChick
(MVP)

Minimum Viable Product

@HackerChick
Concierge Service
(AKA Wizard of Oz)

Boston Startup School - @HackerChick
@HackerChick
@HackerChick
@HackerChick
Product/Market Fit
“In a great market – a market with lots of real
potential customers – the market pulls product
out of the startup.”
- Marc Andreessen

@HackerChick
Step #4

launch!
when you have a

quantum of utility
@HackerChick

@paulg, Y Combinator
Guesses to Validate
• Can I Make Money From It?
• Can I Get People to Know About It?
• Can I Build It?

@HackerChick
•

Find a problem worth solving

•

Know your customer

•

Find a solution that resonates

•

Launch when you have a quantum of utility

@HackerChick
Learn More
Eric Ries
@EricRies
http://startuplessonslearned.com/

Steve Blank
@sgblank
http://steveblank.com/

Ash Maurya
@ashmaurya
http://ashmaurya.com/

Abby Fichtner

@HackerChick
http://HackerChick.com

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Lean Startups: A Success Blueprint for Early-Stage Entrepreneurs