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ARTICLE IN PRESS
The International Information & Library Review (2008) 40, 104–111


                                                     Available at www.sciencedirect.com




                                                journal homepage: www.elsevier.com/locate/iilr




Digital media education for Korean youth
Han Woo Parka,Ã, J. Patrick Biddixb

a
    Department of Communication and Information, YeungNam University, South Korea
b
    Valdosta State University, Georgia, USA




Summary
As youth in contemporary societies grow increasingly dependent on digital media, media
education has become a policy consideration, particularly in wired parts of the non-
Western world. Due to rapid adoption rates, media penetration, and positive attitudes
toward new and innovative technologies, Korea presents an ideal test case for
understanding the everyday impact of digital media. The purpose of this paper is to
examine the national policies and public discourse concerning digital media education in a
rapidly growing market. Specifically, this study considers the development of a
standardized educational program for youth in Korea. To frame this analysis, we present
an overview of the types of digital media education and trends at the national policy level
among English-speaking countries. This is supported by a review of literature focusing on
the use of digital media among youth, supplemented by current digital media usage
statistics among Korean youth and an overview of Korean government policy programs. A
case study of Web site analysis is presented to illustrate implications and stimulate
discussion regarding educational policy.
& 2008 Elsevier Ltd. All rights reserved.




As youth in contemporary societies grow increasingly                       though limited research has addressed youth digital media
dependent on digital media, media education has become                     education in academic and policy spheres (Hargrave &
a policy consideration, particularly in wired parts of the                 Livingstone, 2006).
non-Western world. In our modern digital age, today’s youth                   The purpose of this paper is to examine the national
are more reliant than any previous generation on new                       policies and public discourse concerning digital media
technologies for entertainment as well as communications-                  education in a rapidly growing market. Specifically, this
related, educational, and occupational reasons (Lenhart,                   study considers the development of a standardized educa-
Madden, & Hitlin, 2005). For parents, terms describing                     tional program for youth in Korea. To frame this analysis, we
‘‘safety in cyberspace,’’ and ‘‘control of Internet use’’ have             present an overview of the types of digital media education
become synonymous with media education (Fleming, Green-                    and international trends at the national policy level. This is
tree, Cocotti-Muller, Elias, & Morrison, 2006) in the home,                supported by a review of literature focusing on the use of
                                                                           digital media among youth, supplemented by current
     ÃCorresponding author. Tel.: +82 53 810 2275;                         digital media usage statistics among Korean youth and an
fax: +82 16 9812 4460.                                                     overview of Korean government policy programs. A case
   E-mail address: hanpark@ynu.ac.kr (H.W. Park).                          study of Web site analysis is presented to illustrate
   URL: http://www.hanpark.net (H.W. Park).                                implications and stimulate discussion regarding educational

1057-2317/$ - see front matter & 2008 Elsevier Ltd. All rights reserved.
doi:10.1016/j.iilr.2007.12.003
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Digital media education for Korean youth                                                                                     105


policy. The referent term, youth, describes adolescents           important for both empowerment and protection of youth.
ranging from 13 to 18 years of age.                               For example, free (or affordable) distribution of filtering
                                                                  software among young people is crucial in order to dissuade
Aims and scope of digital media education                         them from accessing illegal content transmitted through
                                                                  digital media.
The pragmatic aim of digital media education is two-fold:
empowerment and protection. The empowerment aspect
                                                                  Digital skill
seeks to help young people learn how to make the best use
of new digital media and content that is conveyed through
the media; the protection aspect focuses on shielding young       Material access issues (including possession of hardware/
people from new media influences that might be harmful to          software) can be resolved through the physical availability
development. According to research in the field of informa-        of suitable digital media, but there may be a gap in digital
tion science and media education (Cheong, 2006; Domaille &        skills among youth. From the perspective of information
Buckingham, 2001; Eastin & LaRose, 2000; Hargrave &               ethics and philosophy, Takenouchi (2006, forthcoming)
Livingstone, 2006; Livingstone & Bober, 2004; Machill, 2002;      noted that promoting digital media education as a national
Park, 2002b; Rafaeli & Ariel, 2005; van Dijk, 2005), digital      policy among youth in Asian countries may foster a skill- or
media education is generally referred to as ‘‘digital media       techno-centered mechanical world, contributing to the
literacy’’ and can be subdivided into three domains: (1)          growth and development of ‘‘multi-mode’’ mental func-
awareness, (2) hardware/software access, and (3) digital          tions. Moreover, digital skill is believed to be central to
skill.                                                            helping youth make the most of the benefits arising from
                                                                  technological innovation, while concurrently leading to
                                                                  more informed judgments regarding content and usage in
Awareness                                                         cyberspace.
                                                                     Aspects of digital media skills include: technical literacy,
The goal of media education for youth is to raise awareness       informational literacy, and communication literacy, which
of the increasing importance of digital media in everyday         should be viewed as complementary skills. Technical literacy
life. From the protectionist’s perspective, application of this   involves the operation of individual digital media. Education
domain cautions the potential and present dangers of digital      in technical skills enables young people to diagnose and
media. Conducting public campaigns can be an effective            solve technical problems (e.g., malfunctions or viruses) on
means to achieve this goal, though Domaille and Bucking-          their own. The understanding and use of some computer
ham (2001) identified a contemporary shift toward                  languages (e.g., HTML, Java) is also a part of technical
notions of critical awareness and democratic participation        literacy. Informational literacy includes the ability to
approaches.                                                       effectively retrieve, access, and utilize information. Using
   Livingstone and her colleagues (Livingstone & Bober,           improved digital media, young people with appropriate
2004; Livingstone, Bober, & Helsper, 2004) conducted a            literacy levels for a given activity can organize, transform,
government-sponsored project titled ‘‘UK children go on-          and exchange information in a number of ways depending on
line’’ (http://www.children-go-online.net) and found that         when and how it is needed. In particular, the primary
today’s digital media affords important opportunities such        element of newly invented digital media is interactivity
as informal learning and participation among young people.        (Rafaeli & Ariel, 2005). As interactive digital media requires
However, not all of the available opportunities were              the active involvement of the user, youths who have
uniformly utilized. More recently, Cheong (2006) conducted        insufficient information literacy levels are rarely motivated
a research project on the Internet among young adults             to creatively use their skills (Eastin & LaRose, 2000).
(age 15–24 years) in Singapore sponsored by and in                Through the education of information literacy, young people
collaboration with the National Youth Council. Contrary to        are then better equipped to employ digital media to seek,
the popular vision of youth as a group of technically savvy       select, and utilize information in learning, working, and
experts, her findings reveal substantial variations in the use     problem-solving.
of digital media among youth. In other words, Singaporean            Communication literacy broadly refers to the ability to
youth showed considerable differences in their Internet           interact with others using digital media in various contexts.
expertise and problem-solving behaviors, with some demon-         This is synonymous with communicative competence, or the
strating limited knowledge of Internet use and awareness of       ability to accurately express oneself and to actively network
troubleshooting strategies.                                       with others using digital media. For instance, rules for
                                                                  Internet behavior in discussion groups, chatrooms, and blogs
Hardware/software access                                          should be taught to improve the process of both information
                                                                  exchange and knowledge transfer. Since cyberspace is
There may be inequality in accessing new digital equipment        becoming a common gathering place for today’s youth,
and services among young people. When it comes to                 netiquette (e.g., the use of friendly language, favorable
advanced digital media such as mobile phones, PMP                 avatars, appropriate smileys, etc.) may be increasingly
(portable media players), and MP3 players, material access        important for young people. Recent studies reveal that the
to technology can be limited. In this case, media education       online and offline worlds of teenagers are seamlessly
suggests a hardware-oriented approach. For instance,              connected, leading to a digital media dependency for
educational targets lie in the realization of equitable access    activities ranging from managing their daily lives to building
to and utilization of digital media. Material access is also      and maintaining virtual communities (McMillan & Morrison,
ARTICLE IN PRESS
106                                                                                                    H.W. Park, J.P. Biddix


2006; Thomas, 2006). Because English is the international       optional courses in media studies as well as in specialist
language of Internet-mediated communication, a lack of          media arts colleges with a stronger curricular media
fluency in English can cause a lack of access to information     component. Student learning in specialist courses is formally
(Park & Thelwall, 2006). This points to the importance of       assessed via written essays, practical tasks, and evaluation
English for communication literacy among youth in non-          work in the fields of media language, media institutions,
English-speaking countries.                                     media audiences, and representation. However, curricular
                                                                media education is generally not assessed, either by
                                                                teachers or examiners, nor is it documented by school
Trends in digital media education in English-                   inspections. Another issue is the lack of formal training in
speaking countries                                              media education for teachers. Government agencies (e.g.,
                                                                Department of Culture, Media and Sport) continue to
In this section, the findings of the ‘‘Youth Media Education     address the need for more consistent curriculum-based
Survey 2001’’ conducted by the United Nations Educational       training for teachers, as well as for clear policy on media
Scientific and Cultural Organization (UNESCO) (Domaille &        education. The representative organization is the British
Buckingham, 2001) are summarized to examine trends in           Film Institute (http://www.bfi.org.uk). The British Film
youth digital media education among three English-speaking      Institute, a government-funded body, has played a key role
countries. We present responses from survey and interview       in the development of media education, particularly in
data from three countries that have relatively sophisticated    relation to moving-image media of film and television, over
media education systems at the national level: Canada,          the last 50 years.
Australia, and England.                                            The examples provided by these three countries with
   As of September 2000, media education in Canada has          well-established media education systems have significantly
become a mandatory component of the language arts               influenced other parts of worlds. As Domaille and Bucking-
curriculum. Canadian media studies courses are concerned        ham (2001) summarize, media education has tended to
with helping students develop a critical understanding of       move away from an approach based on inoculation towards
mass media, the techniques used by mass media organiza-         one based on empowerment. However, educators in many
tions, and the impact of these techniques. Up to 30% of the     countries still provide basic print literacy. Digital media
overall assessment in media education can be practical in       education is only just beginning to be identified as a national
focus. The curriculum benefits from well-established part-       policy concern.
nerships in Canada between media educators and media
producers. For example, the cable broadcaster CHUM-TV has
supplied programming in support of media education goals        Digital media usage by Korean youth
as well as providing funding for networks for media
education. In some respects, the situation in Canada seems      Due to rapid adoption rates, media penetration, and
quite well advanced but there is little specific teacher         positive attitudes toward new and innovative technologies,
education or training on the study or use of screen-based       Korea is an ideal test case for understanding the everyday
media. Teachers often come from language/literature             impact of digital media. As of December 2005, Korea had the
backgrounds and extrapolate their media curricula on the        13th highest Internet penetration, according to the most
basis of areas of interest they may have informally             recent data available from Internet World Stats (http://
developed. Canadian organizations related to media educa-       www.internetworldstats.com). About two-thirds (0.66 or,
tion are as follows: Media Awareness Network (http://           33.9 of 50.6 million) of the Korean population accessed the
www.media-awareness.ca/), Association for Media Literacy        Internet as of December 2005.
(http://www.aml.ca), and Canadian Association of Media             According to the National Internet Development Agency
Education Organizations (CAMEO) (http://interact.uoregon.       of Korea (hereafter NIDA) (2006), the Internet usage rate of
edu/MediaLit/CAMEO).                                            people aged 6–19 is 97.8% of the 9.15 million people in that
   In Australia, media education is a substantial part of the   demographic. Further, more than 80% of middle- (83.6%) and
language curriculum. Australian schools are well equipped       high-school students (89.3%) access the Internet through
with a range of digital media and new learning technologies     wireless connections (NIDA, 2005). Youths (aged 12–19) who
for material access. Provision of media education in            have their own mobile phones use the Internet 6.7 times per
Australia varies somewhat by state, but the shared goal is      week. In the case of the most recent media DMB (Digital
to yield critical consumers and to provide opportunities for    Multimedia Broadcasting), young people’s (between 12 and
practical production. Media education tends to be focused       19) awareness of DMB has increased rapidly from 17.5% in
within schools, and there is relatively little collaboration    2004 to 54.0% in 2005. Overall, teenagers used online
with youth groups or industry. More importantly, only           community and email services more than any other group as
trained media studies teachers are appointed to teach the       of June 2005 (Korea Internet Safety Commission (hereafter,
subject. The representative Australian organization related     KISCOM), 2005).
to media education is the Australian Teachers of Media             It is important to note that optimistic visions of Korea’s
(ATOM) (http://www.atomvic.org). ATOM is an independent,        information society based on the development of digital
non-profit, professional organization of media educators and     infrastructure (usually gauged in terms of broadband
media industry representatives.                                 Internet subscribers and the penetration of digital media)
   As compared to other countries, English media education      have been criticized by some scholars. Critical evaluations
is the most firmly established in the curriculum. This is        report that utopian approaches tend to veil a newly
identifiable by the continuous expansion of specialist           appearing digital divide (Park, 2002b; van Dijk, 2005) and
ARTICLE IN PRESS
Digital media education for Korean youth                                                                                  107


distort the social discourse on the consequences of new          government should be able to identify those media
digital technologies in Korea (Kim, 2006).                       that encourage activities that are dangerous or illegal, the
                                                                 NYC provides young people with freely available access
                                                                 prevention tools (e.g., http://youth.go.kr/bd/bd01000.asp,
Policy and practice of digital media education                   http://www.webclean21.org).
in Korea                                                            However, digital access education in Korea as it is
                                                                 currently implemented is not as effective as education
This section reviews current trends in national-level youth      concerning the established media (e.g., television, radio,
policies related to digital media education. Korea has           film, magazine, and advertising). Youths are well aware of
attempted a sophisticated educational framework with             what governmental filtering labels on traditional media with
many different media, although a formally established            harmful, violent, or pornographic messages mean, though
media educational curriculum currently does not exist. For       digital media present new challenges. Concerning the
two decades, media education in schools has been largely a       difficulties of critical access education on new digital media
component of Korean Language courses. The primary                in real-life settings, Hargrave and Livingstone (2006) state:
curricular focus has been to educate students on the ability
                                                                    The newer technologies (including video but also the
to selectively receive and critically understand political,
                                                                    Internet and mobile communications) allow content
commercial, violent, and sexual messages through tradi-
                                                                    to be seen out of context. One may see sets of trailers
tional mass media, particularly television and newspaper.
                                                                    rather than the storyline in which to put the content.
Since the widespread dissemination of the Internet in the
                                                                    Editorial context has always been important in content
early 2000s, digital media education has been introduced in
                                                                    regulation guidelines (e.g., BBFC, Ofcom), but it may
elective courses (e.g., pre-vocational courses) as well as in
                                                                    prove difficult to build into parallel guidelines for new
social studies. In practice however, digital media education
                                                                    media. However, it is clear from research on children’s
appears to take place unsystematically as compared to
                                                                    accidental exposure to pornography on the Internet that
conventional media education.
                                                                    unexpected and decontextualised content can be parti-
   Since the widespread adoption of multifarious digital
                                                                    cularly upsetting. This poses a challenge for regulators.
media among youth, the Korean government has enacted
                                                                    (p. 205)
policies to increase the awareness of newly developing
digital media (e.g., electronic boards, mobile phones, PMP,
etc.) through public communications including campaigns             To further enhance information and communication
and experiential activities. E-learning and u-learning           literacy, the NYC has recently extended the activity scope
(ubiquitous learning) have become buzzwords among                of teachers who guide youth in digital media education
policy-makers, particularly in the Ministry of Education         (NYC, 2005). Traditionally, teachers are expected to adhere
(hereafter MOE). A number of media ranging from book-style       to basic duties of youth development. With the increasing
pamphlets to exhibition centers are used as efficient             importance of digital media education aimed at young
channels to inform young people and to boost their               people, prospective teachers as well as those already in
awareness and knowledge of digital technologies. For             service are now offered training courses to inform them on
example, the Ministry of Information and Communication           how to reduce young people’s exposure to inappropriate
(hereafter MIC) recently built a ‘‘Ubiquitous Dream Hall’’       online materials. Since 2002, the Korean government has
2005 (http://www.ubiquitousdream.or.kr) for youth to             offered teacher guides, free counseling services for youth,
experience educational environments that have changed            and has trained counselors to help prevent harmful digital
due to the development of digital media.                         media exposure (Korean Agency for Digital Opportunity
   To enhance public access to digital media, the MOE            (hereafter, KADO, 2006)). In 2004, the NYC developed a
implemented a comprehensive plan for a two-phase                 ‘‘cyber-ethics indicator’’ and has attempted to treat young
education information system between 2001 and 2005               people who suffer from the side effects of digital media
(MOE, 2005). This vigorous policy program has improved           (NYC, 2005).
the digital infrastructures within schools that had previously      The Korean government is ardently committed to im-
lacked access to computers and the Internet. In the case of      plementing digital media education programs for young
middle- and high-school students in Korea, Internet use rate     people, partially in response to youth unemployment.
was close to 100% in September 2005 (NIDA, 2006). The            Software education has been provided for low-income
report notes that the most frequently used place to access       teenagers to promote technical literacy since 1999 (KADO,
the Internet by young people (6–19) is at home (99.1%).          2006). In addition, education programs for helping youth
Commercial public access facilities such as Internet cafes  ´    enter the workforce were introduced in 2005. Since 2002,
(25.2%) and school (22.7%) follow.                               online software education programs have also been afforded
   To inform youth about unsafe media influences, the             to teenagers in regions where physical education centers do
National Youth Commission (hereafter NYC), began a               not exist. For example, online bimonthly programs are
‘‘regularly monitoring project’’ focused on popular digital      available on the Web (http://www.estudy.or.kr). Moreover,
media outlets among Korea’s youth population. Examples           a public participation Web site was established by the
included online games, online chatting, community Web            government to allow young people to exchange jointly
sites, and mobile content (NYC, 2006). The dozens of suicide     created content (http://www.youthdream.go.kr).
Web sites in which teenagers discuss killing themselves or          One of the most intriguing recent phenomena in Korea has
group suicide are examples of the unsafe media influence          been the creation of an information and communication
among online communities. On the premise that the                ethics textbook for middle- and high-school students in early
ARTICLE IN PRESS
108                                                                                                      H.W. Park, J.P. Biddix


2006 (KADO, 2006). To our knowledge, to date, no country         Data collection
has developed a nationally authorized textbook for middle-
and high-school students that specializes in the socio-ethical   A listing of Korea’s Web sites related to the digital media
aspects of digital media. The Korean government expects          education of youth was collected via a manual GoogleTM
the textbook to help reinforce the importance of digital         crawl. Although the Web can be considered a globalized
ethics in schools and to further develop resource-based          system, specific national domains can be searched by using
learning experiences to increase students’ media literacy        the ccTLD (country code Top Level Domain); for example,
within the context of school curricula.                          using ‘‘.kr’’ for Korea and/or the national language, which is
   In addition, other agencies and groups sponsor similar        in this case Korean. The detailed search command was
initiatives aimed at digital media education. For example,       ‘‘youth digital media education site:.kr’’. This specification
the Korea Press Foundation (hereafter KPF) attached              enabled a search confined to the national Web sites of Korea
directly to the Ministry of Culture and Tourism (hereafter       which included the words ‘‘youth,’’ ‘‘digital,’’ ‘‘media,’’ and
MOCT) holds a number of media education programs.                ‘‘education.’’ These particular search terms were selected
The KPF focuses on linking professional journalists              based on the review of literature and current educational
(especially retired journalists) with students so that           initiatives in Korea, as previously summarized. We limited
youths can experience media production. Also, there are          the GoogleTM search to only those Web sites that had been
several private courses by NGOs (non-governmental organi-        updated in the year preceding our study. Data collection was
zations), civic and advocacy organizations, media providers      conducted on July 27, 2006. The GoogleTM search yielded
(e.g., press organizations, digital media manufacturers,         364 Web sites, comprising 54.8% of the total potential 664
content providers, etc.), and academic associations in           Web sites in Korea’s domain containing the four search
Korea.                                                           terms. The titles and the introductory text of the 364 sites
   In summary, the policies and practices of digital media       were then copied from the search results for analysis.
education in Korea are not pervasive among all components
of governmental agency. The aforementioned NYC was
                                                                 Analysis procedure
created on May 2, 2005 to contend with Korea’s youth-
related policies including digital and other media education.
                                                                 To analyze input data, we first identified the most
But the NYC has been unable to unite the various programs
                                                                 frequently used words. These encompass key words, major
of media education undertaken by other governmental
                                                                 issues, or salient symbols represented in the text (Park,
agencies. Arguably, this is mostly due to the bureaucratic
                                                                 2002a). Second, we examined semantic associations within
structure of the Korean government. Governmental institu-
                                                                 the sample, since words tend to render a particular meaning
tions have invested considerable financial and human
                                                                 when combined with other words in a specific form (Doerfel
resources to develop and operate new policy domains
                                                                 & Barnett, 1999). For example, ‘‘mass’’ and ‘‘media’’ are
regarding youth digital media education.
                                                                 two words that together create the concept ‘‘mass media.’’
   The development and expansion of current efforts,
                                                                 This procedure allows content categories to emerge from
coupled with future considerations, suggested the need for
                                                                 the data (in this case, text clippings from the 364 Web sites).
a study of digital media education for Korean youth within
                                                                 Lastly, to display individual key words and semantic
the contemporary global dialog. First, we shall examine Web
                                                                 relations among the words, we employed social network
sites related to Korean youth’s digital media education in
                                                                 visualization techniques. We completed the textual analysis
order to explore the presentation of educational offerings.
                                                                 using the FullText software developed by Leydesdorff
Then we shall attempt to develop a public discourse frame
                                                                 (1995). For social network visualization, we turned to the
by examining the components of current online educational
                                                                 NetDraw function embedded in the UCINET program
programs in order to frame recommendations for extending
                                                                 (Borgatti, Everett, & Freeman, 2002).
contemporary policies and practices.

                                                                 Results
Method
                                                                 The 10 most frequently appearing words were EDUCATION,
The purpose of this case study is to obtain an exploratory       YOUTH, DIGITAL, and MEDIA, followed by CAMERA, KOREA,
description of public discourse surrounding digital media        INFORMATION, NEW, WORLD, JOURNAL, and IT. Given that
education aimed at Korean youth. To accomplish this, we          the Web sites were those related to digital media education
examine the Web representation using a webometric                for youth, key symbols represented in the Korean Web
approach. Webometrics applies quantitative techniques to         domain appear to be words related to new technology and
various information and communication aspects of the             policy. The word EDUCATION occurred 265 times, which
Web using links and words contained in Web documents             comprised 2.5% of the total words in the Web site texts.
(Thelwall, Vaughan, & Bjorneborn, 2005). Similar to
                              ¨                                  YOUTH appeared 247 times (2.3%), DIGITAL 239 times
scientometric analysis, the webometric approach evaluates        (2.2%), and MEDIA 207 (2.0%). The sum occurrence of the
the internal communication structure of the Web system in        four words is 958 times (9.1%). The high frequencies of
terms of content frequency and the relationship among the        the four words altogether may be taken as an indicator of
words in Web sites (Park, Hong, & Leydesdorff, 2005).            the validity of the data collection in this research, as they
Webometrics has been adopted in information communica-           served as search terms.
tion science to investigate public perception of Web content        The next most often mentioned words included some
(Leydesdorff & Hellsten, 2005).                                  attention-grabbers. For example, CAMERA and IT were used
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Digital media education for Korean youth                                                                                    109


42 and 28 times, respectively. The word CAMERA was used          words and connected words in the center of the diagram.
several times with DIGITAL, which suggests that media            Other nodes are iteratively repositioned with a relaxed
education concerning DIGITAL CAMERA is popular in Korea.         length proportional to the edge length.
However, we discovered no discernible trends within the set         When we apply network visualization techniques, the
of prominent words that included the four most frequently        semantic network among the words looks like the spoke of a
occurring words.                                                 wheel. A spoke at a larger level of aggregation suggests that
   A list of the most frequently occurring 64 key words (those   the most frequently occurring four words have a significant
detected at least 10 times) are summarized in Table 1. The       number of relations (i.e., co-occurrence) with others.
total number of words used for the input data was 10,480.        However, this makes it difficult to determine categories or
All non-essential grammar terms such as articles, conjunc-       themes to describe a public discourse frame. Except for the
tions, prepositions, transitive verbs, and other problematic     search terms, other top words are scattered and rarely form
words specified by the researcher were removed from the           a single group. As mentioned earlier, one possible reason is
overall calculation of key words.                                that the Web has some valuable resources that various
   A visualization analysis using NetDraw illustrates the        organizations use. Relevant words are strictly aligned with
semantic connectivity among the 64 words. As shown in            prominent words. Nonetheless, we are able to find some
Figure 1, circles represent the 64 most frequently occurring     weak groupings, although they are not as strongly organized
words while lines indicate the semantic relationships among      as independent semantic clusters. Figure 1 indicates that
them. The thickness of the lines is proportional to the co-      technology-related terms (e.g., CAMERA, IT, WEB, etc.) have
occurrence of frequencies between two words but when the         the strongest relationship with the top four words.
value between two words is below the average 2.70
(S.D. ¼ 9.05) lines are omitted. During this process, we
used Kamada and Kawai’s (1989) algorithm (available in the       Policy recommendations
NetDraw feature) to place the most frequently occurring
                                                                 The examination of domestic and international trends
                                                                 framing this analysis suggests that the Korean government
   Table 1   Key words used more than 10 times.                  should provide appropriate opportunities within a range of
                                                                 curriculum areas to teach safe and responsible use of digital
   Frequency Keyword             Frequency Keyword               media. Since access to early digital media, i.e., personal
                                                                 computers and the Internet, are already pervasive among
   265           EDUCATION       15       GOVERNMENT
                                                                 Korean youths, future efforts need to focus on an under-
   247           YOUTH           15       HUMAN
                                                                 standing of the role and the effects of both general digital
   239           DIGITAL         15       MANAGEMENT
                                                                 media and newly emerging media on the individual and on
   207           MEDIA           14       MINISTRY
                                                                 society.
    42           CAMERA          13       COMMUNICATION
                                                                    Further, the Web site analysis provides a social landscape
    42           KOREA           13       COMPUTER
                                                                 of digital media education. Overall, the general Korean
    39           INFORMATION     13       ELECTRONIC
                                                                 public seems to be less engaged in digital media education
    33           NEW             13       GROUP
                                                                 for youth than was expected. If digital media education is to
    31           WORLD           13       PEOPLE
                                                                 become a major concern of the general public, the Korean
    30           JOURNAL         13       RESEARCH
                                                                 government must ardently seek to establish new ways by
    28           IT              13       SEOUL
                                                                 which all members of society, especially parents and media
    27           SCIENCE         13       WEB
                                                                 providers (including device manufacturers), can actively
    26           INTERNET        13       WORK
                                                                 participate in the discussion of digital media education.
    26           UNIVERSITY      13       YOUNG
                                                                    Digital media education programs need to be quickly
    25           CULTURE         12       LEARNING
                                                                 formulated to enhance technical, informational, and com-
    25           SERVICE         12       NATIONAL
                                                                 munications-related skills in order to expand critical
    24           INTERNATIONAL   12       REPORT
                                                                 awareness among youth. There is no standardized textbook
    24           REVIEW          12       RESOURCE
                                                                 to integrate these three elements of digital skills and overall
    22           TECHNOLOGY      12       SCHOOL
                                                                 assessment tools are not available in schools. The central
    21           CHILDREN        12       SPORT
                                                                 government (probably, a consortium body of the NYC and
    21           TRAINING        11       BROADCASTING
                                                                 other relevant agencies) could play a crucial role in
    20           CONTENT         11       DEPARTMENT
                                                                 establishing a formal and standardized educational package
    20           KOREAN          11       ENVIRONMENTAL
                                                                 that is similar to the information and communication ethics
    20           SYSTEM          11       HOME
                                                                 textbook, composed of class materials for student practice
    19           ART             11       LIBRARY
                                                                 and assessment indicators for student progress in digital
    19           SOCIAL          11       SOCIETY
                                                                 media education. This text could be paired with an online
    18           DEVELOPMENT     10       COUNCIL
                                                                 peer learning component to enhance learning through
    18           PROGRAM         10       HIGHER
                                                                 collaboration.
    17           E               10       ONLINE
                                                                    The Internet can be an effective channel and a rich
    15           CENTER          10       PLAN
                                                                 resource to provide easy and cost efficient access to
    15           COMMUNITY       10       SATELLITE
                                                                 information. To capitalize on this potential, online knowl-
    15           DESIGN          10       WWW
                                                                 edge-sharing networks need to be created. In other words,
   n ¼ 10,480.                                                   programs could be developed to educate youth in the use of
ARTICLE IN PRESS
110                                                                                                            H.W. Park, J.P. Biddix




                               Figure 1   A diagram of semantic relations among the 64 key words.




digital media through shared participation in an online peer      Doerfel, Marya, & Barnett, George (1999). A semantic network
community. However, it should be noted that there is                  analysis of the International Communication Association. Human
widespread concern that the rapid spread of digital                   Communication Research, 25(4), 589–603.
technologies is encouraging a purely technical emphasis in        Domaille, Kate, & Buckingham, David. (2001). Youth media
digital media education that is lacking in critical thinking or       education survey 2001. UNESCO (United Nations Educational
questioning (Domaille & Buckingham, 2001). Such skills                Scientific and Cultural Organisation).
                                                                  Eastin, Matthew, & LaRose, Robert. (2000). Internet self-efficacy
should be incorporated into the educational curriculum,
                                                                      and the psychology of the digital divide. Journal of Computer-
both in the text and as part of the online content.
                                                                      Mediated Communication, 6(1). Retrieved April 15, 2007, from:
   Lastly, the Korean government should propose an inter-             /http://jcmc.indiana.edu/vol6/issue1/eastin.htmlS.
national alliance network specializing in digital media           Fleming, Michelle, Greentree, Shane, Cocotti-Muller, Dayana, Elias,
education towards youth. In cooperation with major IGOs               Kristy, & Morrison, Sarah (2006). Safety in cyberspace: Adolescents’
(international governmental organizations, e.g., UNESCO)              safety and exposure online. Youth and Society, 38(2), 135–154.
and all the key stakeholders, Korea should create an action       Hargrave, Andrea, & Livingstone, Sonia (2006). Harm and offence in
plan for digital media education. Prior to this, the                  media content: A review of the evidence. Bristol, UK: Intellect
government should formulate broad policy recommenda-                  Books.
tions and institutional measures to educate youth about           Kim, Pyungho (2006). Is Korea a strong Internet nation? The
cyber-safety responsibilities.                                        Information Society, 22, 41–44.
                                                                  Korea Agency for Digital Opportunity (KADO). (2006). Digital
                                                                      opportunity white paper. Korea, Seoul.
Acknowledgments                                                   Korea Internet Safety Commission (KISCOM). (2005). A report about
                                                                      the use of Internet information: Unlawful and harmful
                                                                      information to youths.
The authors are particularly grateful for contributions from      Lenhart, Amanda, Madden, Mary, & Hitlin, Paul. (2005). Teens and
Ji-Eun Han and Ae-Jin Bae, assistants in the New Media and            technology: Youth are leading the transition to a fully wired and
Society Laboratory. Also my sincere thanks go to Dr. Leslie           mobile nation. Pew Internet and American Life Project.
Tkach-Kawasaki for valuable comments on the earlier                   Retrieved April 15, 2007, from: /http://www.pewinternet.
version of this draft.                                                org/PPF/r/162/report_display.aspS.
                                                                  Leydesdorff, Loet (1995). The challenge of scientometrics: The
                                                                      development, measurement, and self-organization of scientific
References                                                            communications. Leiden: DSWO Press, Leiden University
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Borgatti, Stephen, Everett, Martin, & Freeman, Linton (2002).         books/leydesdorff-sci.htmS.
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ARTICLE IN PRESS
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Livingstone, Sonia, Bober, Magdalena, & Helsper, Ellen. (2004). UK       Park, Han Woo (2002a). Examining the determinants of who is
    children go online. Surveying the experiences of young people           hyperlinked to whom: A survey of webmasters in Korea. First
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Digital Media Education for Korean Youth

  • 1. ARTICLE IN PRESS The International Information & Library Review (2008) 40, 104–111 Available at www.sciencedirect.com journal homepage: www.elsevier.com/locate/iilr Digital media education for Korean youth Han Woo Parka,Ã, J. Patrick Biddixb a Department of Communication and Information, YeungNam University, South Korea b Valdosta State University, Georgia, USA Summary As youth in contemporary societies grow increasingly dependent on digital media, media education has become a policy consideration, particularly in wired parts of the non- Western world. Due to rapid adoption rates, media penetration, and positive attitudes toward new and innovative technologies, Korea presents an ideal test case for understanding the everyday impact of digital media. The purpose of this paper is to examine the national policies and public discourse concerning digital media education in a rapidly growing market. Specifically, this study considers the development of a standardized educational program for youth in Korea. To frame this analysis, we present an overview of the types of digital media education and trends at the national policy level among English-speaking countries. This is supported by a review of literature focusing on the use of digital media among youth, supplemented by current digital media usage statistics among Korean youth and an overview of Korean government policy programs. A case study of Web site analysis is presented to illustrate implications and stimulate discussion regarding educational policy. & 2008 Elsevier Ltd. All rights reserved. As youth in contemporary societies grow increasingly though limited research has addressed youth digital media dependent on digital media, media education has become education in academic and policy spheres (Hargrave & a policy consideration, particularly in wired parts of the Livingstone, 2006). non-Western world. In our modern digital age, today’s youth The purpose of this paper is to examine the national are more reliant than any previous generation on new policies and public discourse concerning digital media technologies for entertainment as well as communications- education in a rapidly growing market. Specifically, this related, educational, and occupational reasons (Lenhart, study considers the development of a standardized educa- Madden, & Hitlin, 2005). For parents, terms describing tional program for youth in Korea. To frame this analysis, we ‘‘safety in cyberspace,’’ and ‘‘control of Internet use’’ have present an overview of the types of digital media education become synonymous with media education (Fleming, Green- and international trends at the national policy level. This is tree, Cocotti-Muller, Elias, & Morrison, 2006) in the home, supported by a review of literature focusing on the use of digital media among youth, supplemented by current ÃCorresponding author. Tel.: +82 53 810 2275; digital media usage statistics among Korean youth and an fax: +82 16 9812 4460. overview of Korean government policy programs. A case E-mail address: hanpark@ynu.ac.kr (H.W. Park). study of Web site analysis is presented to illustrate URL: http://www.hanpark.net (H.W. Park). implications and stimulate discussion regarding educational 1057-2317/$ - see front matter & 2008 Elsevier Ltd. All rights reserved. doi:10.1016/j.iilr.2007.12.003
  • 2. ARTICLE IN PRESS Digital media education for Korean youth 105 policy. The referent term, youth, describes adolescents important for both empowerment and protection of youth. ranging from 13 to 18 years of age. For example, free (or affordable) distribution of filtering software among young people is crucial in order to dissuade Aims and scope of digital media education them from accessing illegal content transmitted through digital media. The pragmatic aim of digital media education is two-fold: empowerment and protection. The empowerment aspect Digital skill seeks to help young people learn how to make the best use of new digital media and content that is conveyed through the media; the protection aspect focuses on shielding young Material access issues (including possession of hardware/ people from new media influences that might be harmful to software) can be resolved through the physical availability development. According to research in the field of informa- of suitable digital media, but there may be a gap in digital tion science and media education (Cheong, 2006; Domaille & skills among youth. From the perspective of information Buckingham, 2001; Eastin & LaRose, 2000; Hargrave & ethics and philosophy, Takenouchi (2006, forthcoming) Livingstone, 2006; Livingstone & Bober, 2004; Machill, 2002; noted that promoting digital media education as a national Park, 2002b; Rafaeli & Ariel, 2005; van Dijk, 2005), digital policy among youth in Asian countries may foster a skill- or media education is generally referred to as ‘‘digital media techno-centered mechanical world, contributing to the literacy’’ and can be subdivided into three domains: (1) growth and development of ‘‘multi-mode’’ mental func- awareness, (2) hardware/software access, and (3) digital tions. Moreover, digital skill is believed to be central to skill. helping youth make the most of the benefits arising from technological innovation, while concurrently leading to more informed judgments regarding content and usage in Awareness cyberspace. Aspects of digital media skills include: technical literacy, The goal of media education for youth is to raise awareness informational literacy, and communication literacy, which of the increasing importance of digital media in everyday should be viewed as complementary skills. Technical literacy life. From the protectionist’s perspective, application of this involves the operation of individual digital media. Education domain cautions the potential and present dangers of digital in technical skills enables young people to diagnose and media. Conducting public campaigns can be an effective solve technical problems (e.g., malfunctions or viruses) on means to achieve this goal, though Domaille and Bucking- their own. The understanding and use of some computer ham (2001) identified a contemporary shift toward languages (e.g., HTML, Java) is also a part of technical notions of critical awareness and democratic participation literacy. Informational literacy includes the ability to approaches. effectively retrieve, access, and utilize information. Using Livingstone and her colleagues (Livingstone & Bober, improved digital media, young people with appropriate 2004; Livingstone, Bober, & Helsper, 2004) conducted a literacy levels for a given activity can organize, transform, government-sponsored project titled ‘‘UK children go on- and exchange information in a number of ways depending on line’’ (http://www.children-go-online.net) and found that when and how it is needed. In particular, the primary today’s digital media affords important opportunities such element of newly invented digital media is interactivity as informal learning and participation among young people. (Rafaeli & Ariel, 2005). As interactive digital media requires However, not all of the available opportunities were the active involvement of the user, youths who have uniformly utilized. More recently, Cheong (2006) conducted insufficient information literacy levels are rarely motivated a research project on the Internet among young adults to creatively use their skills (Eastin & LaRose, 2000). (age 15–24 years) in Singapore sponsored by and in Through the education of information literacy, young people collaboration with the National Youth Council. Contrary to are then better equipped to employ digital media to seek, the popular vision of youth as a group of technically savvy select, and utilize information in learning, working, and experts, her findings reveal substantial variations in the use problem-solving. of digital media among youth. In other words, Singaporean Communication literacy broadly refers to the ability to youth showed considerable differences in their Internet interact with others using digital media in various contexts. expertise and problem-solving behaviors, with some demon- This is synonymous with communicative competence, or the strating limited knowledge of Internet use and awareness of ability to accurately express oneself and to actively network troubleshooting strategies. with others using digital media. For instance, rules for Internet behavior in discussion groups, chatrooms, and blogs Hardware/software access should be taught to improve the process of both information exchange and knowledge transfer. Since cyberspace is There may be inequality in accessing new digital equipment becoming a common gathering place for today’s youth, and services among young people. When it comes to netiquette (e.g., the use of friendly language, favorable advanced digital media such as mobile phones, PMP avatars, appropriate smileys, etc.) may be increasingly (portable media players), and MP3 players, material access important for young people. Recent studies reveal that the to technology can be limited. In this case, media education online and offline worlds of teenagers are seamlessly suggests a hardware-oriented approach. For instance, connected, leading to a digital media dependency for educational targets lie in the realization of equitable access activities ranging from managing their daily lives to building to and utilization of digital media. Material access is also and maintaining virtual communities (McMillan & Morrison,
  • 3. ARTICLE IN PRESS 106 H.W. Park, J.P. Biddix 2006; Thomas, 2006). Because English is the international optional courses in media studies as well as in specialist language of Internet-mediated communication, a lack of media arts colleges with a stronger curricular media fluency in English can cause a lack of access to information component. Student learning in specialist courses is formally (Park & Thelwall, 2006). This points to the importance of assessed via written essays, practical tasks, and evaluation English for communication literacy among youth in non- work in the fields of media language, media institutions, English-speaking countries. media audiences, and representation. However, curricular media education is generally not assessed, either by teachers or examiners, nor is it documented by school Trends in digital media education in English- inspections. Another issue is the lack of formal training in speaking countries media education for teachers. Government agencies (e.g., Department of Culture, Media and Sport) continue to In this section, the findings of the ‘‘Youth Media Education address the need for more consistent curriculum-based Survey 2001’’ conducted by the United Nations Educational training for teachers, as well as for clear policy on media Scientific and Cultural Organization (UNESCO) (Domaille & education. The representative organization is the British Buckingham, 2001) are summarized to examine trends in Film Institute (http://www.bfi.org.uk). The British Film youth digital media education among three English-speaking Institute, a government-funded body, has played a key role countries. We present responses from survey and interview in the development of media education, particularly in data from three countries that have relatively sophisticated relation to moving-image media of film and television, over media education systems at the national level: Canada, the last 50 years. Australia, and England. The examples provided by these three countries with As of September 2000, media education in Canada has well-established media education systems have significantly become a mandatory component of the language arts influenced other parts of worlds. As Domaille and Bucking- curriculum. Canadian media studies courses are concerned ham (2001) summarize, media education has tended to with helping students develop a critical understanding of move away from an approach based on inoculation towards mass media, the techniques used by mass media organiza- one based on empowerment. However, educators in many tions, and the impact of these techniques. Up to 30% of the countries still provide basic print literacy. Digital media overall assessment in media education can be practical in education is only just beginning to be identified as a national focus. The curriculum benefits from well-established part- policy concern. nerships in Canada between media educators and media producers. For example, the cable broadcaster CHUM-TV has supplied programming in support of media education goals Digital media usage by Korean youth as well as providing funding for networks for media education. In some respects, the situation in Canada seems Due to rapid adoption rates, media penetration, and quite well advanced but there is little specific teacher positive attitudes toward new and innovative technologies, education or training on the study or use of screen-based Korea is an ideal test case for understanding the everyday media. Teachers often come from language/literature impact of digital media. As of December 2005, Korea had the backgrounds and extrapolate their media curricula on the 13th highest Internet penetration, according to the most basis of areas of interest they may have informally recent data available from Internet World Stats (http:// developed. Canadian organizations related to media educa- www.internetworldstats.com). About two-thirds (0.66 or, tion are as follows: Media Awareness Network (http:// 33.9 of 50.6 million) of the Korean population accessed the www.media-awareness.ca/), Association for Media Literacy Internet as of December 2005. (http://www.aml.ca), and Canadian Association of Media According to the National Internet Development Agency Education Organizations (CAMEO) (http://interact.uoregon. of Korea (hereafter NIDA) (2006), the Internet usage rate of edu/MediaLit/CAMEO). people aged 6–19 is 97.8% of the 9.15 million people in that In Australia, media education is a substantial part of the demographic. Further, more than 80% of middle- (83.6%) and language curriculum. Australian schools are well equipped high-school students (89.3%) access the Internet through with a range of digital media and new learning technologies wireless connections (NIDA, 2005). Youths (aged 12–19) who for material access. Provision of media education in have their own mobile phones use the Internet 6.7 times per Australia varies somewhat by state, but the shared goal is week. In the case of the most recent media DMB (Digital to yield critical consumers and to provide opportunities for Multimedia Broadcasting), young people’s (between 12 and practical production. Media education tends to be focused 19) awareness of DMB has increased rapidly from 17.5% in within schools, and there is relatively little collaboration 2004 to 54.0% in 2005. Overall, teenagers used online with youth groups or industry. More importantly, only community and email services more than any other group as trained media studies teachers are appointed to teach the of June 2005 (Korea Internet Safety Commission (hereafter, subject. The representative Australian organization related KISCOM), 2005). to media education is the Australian Teachers of Media It is important to note that optimistic visions of Korea’s (ATOM) (http://www.atomvic.org). ATOM is an independent, information society based on the development of digital non-profit, professional organization of media educators and infrastructure (usually gauged in terms of broadband media industry representatives. Internet subscribers and the penetration of digital media) As compared to other countries, English media education have been criticized by some scholars. Critical evaluations is the most firmly established in the curriculum. This is report that utopian approaches tend to veil a newly identifiable by the continuous expansion of specialist appearing digital divide (Park, 2002b; van Dijk, 2005) and
  • 4. ARTICLE IN PRESS Digital media education for Korean youth 107 distort the social discourse on the consequences of new government should be able to identify those media digital technologies in Korea (Kim, 2006). that encourage activities that are dangerous or illegal, the NYC provides young people with freely available access prevention tools (e.g., http://youth.go.kr/bd/bd01000.asp, Policy and practice of digital media education http://www.webclean21.org). in Korea However, digital access education in Korea as it is currently implemented is not as effective as education This section reviews current trends in national-level youth concerning the established media (e.g., television, radio, policies related to digital media education. Korea has film, magazine, and advertising). Youths are well aware of attempted a sophisticated educational framework with what governmental filtering labels on traditional media with many different media, although a formally established harmful, violent, or pornographic messages mean, though media educational curriculum currently does not exist. For digital media present new challenges. Concerning the two decades, media education in schools has been largely a difficulties of critical access education on new digital media component of Korean Language courses. The primary in real-life settings, Hargrave and Livingstone (2006) state: curricular focus has been to educate students on the ability The newer technologies (including video but also the to selectively receive and critically understand political, Internet and mobile communications) allow content commercial, violent, and sexual messages through tradi- to be seen out of context. One may see sets of trailers tional mass media, particularly television and newspaper. rather than the storyline in which to put the content. Since the widespread dissemination of the Internet in the Editorial context has always been important in content early 2000s, digital media education has been introduced in regulation guidelines (e.g., BBFC, Ofcom), but it may elective courses (e.g., pre-vocational courses) as well as in prove difficult to build into parallel guidelines for new social studies. In practice however, digital media education media. However, it is clear from research on children’s appears to take place unsystematically as compared to accidental exposure to pornography on the Internet that conventional media education. unexpected and decontextualised content can be parti- Since the widespread adoption of multifarious digital cularly upsetting. This poses a challenge for regulators. media among youth, the Korean government has enacted (p. 205) policies to increase the awareness of newly developing digital media (e.g., electronic boards, mobile phones, PMP, etc.) through public communications including campaigns To further enhance information and communication and experiential activities. E-learning and u-learning literacy, the NYC has recently extended the activity scope (ubiquitous learning) have become buzzwords among of teachers who guide youth in digital media education policy-makers, particularly in the Ministry of Education (NYC, 2005). Traditionally, teachers are expected to adhere (hereafter MOE). A number of media ranging from book-style to basic duties of youth development. With the increasing pamphlets to exhibition centers are used as efficient importance of digital media education aimed at young channels to inform young people and to boost their people, prospective teachers as well as those already in awareness and knowledge of digital technologies. For service are now offered training courses to inform them on example, the Ministry of Information and Communication how to reduce young people’s exposure to inappropriate (hereafter MIC) recently built a ‘‘Ubiquitous Dream Hall’’ online materials. Since 2002, the Korean government has 2005 (http://www.ubiquitousdream.or.kr) for youth to offered teacher guides, free counseling services for youth, experience educational environments that have changed and has trained counselors to help prevent harmful digital due to the development of digital media. media exposure (Korean Agency for Digital Opportunity To enhance public access to digital media, the MOE (hereafter, KADO, 2006)). In 2004, the NYC developed a implemented a comprehensive plan for a two-phase ‘‘cyber-ethics indicator’’ and has attempted to treat young education information system between 2001 and 2005 people who suffer from the side effects of digital media (MOE, 2005). This vigorous policy program has improved (NYC, 2005). the digital infrastructures within schools that had previously The Korean government is ardently committed to im- lacked access to computers and the Internet. In the case of plementing digital media education programs for young middle- and high-school students in Korea, Internet use rate people, partially in response to youth unemployment. was close to 100% in September 2005 (NIDA, 2006). The Software education has been provided for low-income report notes that the most frequently used place to access teenagers to promote technical literacy since 1999 (KADO, the Internet by young people (6–19) is at home (99.1%). 2006). In addition, education programs for helping youth Commercial public access facilities such as Internet cafes ´ enter the workforce were introduced in 2005. Since 2002, (25.2%) and school (22.7%) follow. online software education programs have also been afforded To inform youth about unsafe media influences, the to teenagers in regions where physical education centers do National Youth Commission (hereafter NYC), began a not exist. For example, online bimonthly programs are ‘‘regularly monitoring project’’ focused on popular digital available on the Web (http://www.estudy.or.kr). Moreover, media outlets among Korea’s youth population. Examples a public participation Web site was established by the included online games, online chatting, community Web government to allow young people to exchange jointly sites, and mobile content (NYC, 2006). The dozens of suicide created content (http://www.youthdream.go.kr). Web sites in which teenagers discuss killing themselves or One of the most intriguing recent phenomena in Korea has group suicide are examples of the unsafe media influence been the creation of an information and communication among online communities. On the premise that the ethics textbook for middle- and high-school students in early
  • 5. ARTICLE IN PRESS 108 H.W. Park, J.P. Biddix 2006 (KADO, 2006). To our knowledge, to date, no country Data collection has developed a nationally authorized textbook for middle- and high-school students that specializes in the socio-ethical A listing of Korea’s Web sites related to the digital media aspects of digital media. The Korean government expects education of youth was collected via a manual GoogleTM the textbook to help reinforce the importance of digital crawl. Although the Web can be considered a globalized ethics in schools and to further develop resource-based system, specific national domains can be searched by using learning experiences to increase students’ media literacy the ccTLD (country code Top Level Domain); for example, within the context of school curricula. using ‘‘.kr’’ for Korea and/or the national language, which is In addition, other agencies and groups sponsor similar in this case Korean. The detailed search command was initiatives aimed at digital media education. For example, ‘‘youth digital media education site:.kr’’. This specification the Korea Press Foundation (hereafter KPF) attached enabled a search confined to the national Web sites of Korea directly to the Ministry of Culture and Tourism (hereafter which included the words ‘‘youth,’’ ‘‘digital,’’ ‘‘media,’’ and MOCT) holds a number of media education programs. ‘‘education.’’ These particular search terms were selected The KPF focuses on linking professional journalists based on the review of literature and current educational (especially retired journalists) with students so that initiatives in Korea, as previously summarized. We limited youths can experience media production. Also, there are the GoogleTM search to only those Web sites that had been several private courses by NGOs (non-governmental organi- updated in the year preceding our study. Data collection was zations), civic and advocacy organizations, media providers conducted on July 27, 2006. The GoogleTM search yielded (e.g., press organizations, digital media manufacturers, 364 Web sites, comprising 54.8% of the total potential 664 content providers, etc.), and academic associations in Web sites in Korea’s domain containing the four search Korea. terms. The titles and the introductory text of the 364 sites In summary, the policies and practices of digital media were then copied from the search results for analysis. education in Korea are not pervasive among all components of governmental agency. The aforementioned NYC was Analysis procedure created on May 2, 2005 to contend with Korea’s youth- related policies including digital and other media education. To analyze input data, we first identified the most But the NYC has been unable to unite the various programs frequently used words. These encompass key words, major of media education undertaken by other governmental issues, or salient symbols represented in the text (Park, agencies. Arguably, this is mostly due to the bureaucratic 2002a). Second, we examined semantic associations within structure of the Korean government. Governmental institu- the sample, since words tend to render a particular meaning tions have invested considerable financial and human when combined with other words in a specific form (Doerfel resources to develop and operate new policy domains & Barnett, 1999). For example, ‘‘mass’’ and ‘‘media’’ are regarding youth digital media education. two words that together create the concept ‘‘mass media.’’ The development and expansion of current efforts, This procedure allows content categories to emerge from coupled with future considerations, suggested the need for the data (in this case, text clippings from the 364 Web sites). a study of digital media education for Korean youth within Lastly, to display individual key words and semantic the contemporary global dialog. First, we shall examine Web relations among the words, we employed social network sites related to Korean youth’s digital media education in visualization techniques. We completed the textual analysis order to explore the presentation of educational offerings. using the FullText software developed by Leydesdorff Then we shall attempt to develop a public discourse frame (1995). For social network visualization, we turned to the by examining the components of current online educational NetDraw function embedded in the UCINET program programs in order to frame recommendations for extending (Borgatti, Everett, & Freeman, 2002). contemporary policies and practices. Results Method The 10 most frequently appearing words were EDUCATION, The purpose of this case study is to obtain an exploratory YOUTH, DIGITAL, and MEDIA, followed by CAMERA, KOREA, description of public discourse surrounding digital media INFORMATION, NEW, WORLD, JOURNAL, and IT. Given that education aimed at Korean youth. To accomplish this, we the Web sites were those related to digital media education examine the Web representation using a webometric for youth, key symbols represented in the Korean Web approach. Webometrics applies quantitative techniques to domain appear to be words related to new technology and various information and communication aspects of the policy. The word EDUCATION occurred 265 times, which Web using links and words contained in Web documents comprised 2.5% of the total words in the Web site texts. (Thelwall, Vaughan, & Bjorneborn, 2005). Similar to ¨ YOUTH appeared 247 times (2.3%), DIGITAL 239 times scientometric analysis, the webometric approach evaluates (2.2%), and MEDIA 207 (2.0%). The sum occurrence of the the internal communication structure of the Web system in four words is 958 times (9.1%). The high frequencies of terms of content frequency and the relationship among the the four words altogether may be taken as an indicator of words in Web sites (Park, Hong, & Leydesdorff, 2005). the validity of the data collection in this research, as they Webometrics has been adopted in information communica- served as search terms. tion science to investigate public perception of Web content The next most often mentioned words included some (Leydesdorff & Hellsten, 2005). attention-grabbers. For example, CAMERA and IT were used
  • 6. ARTICLE IN PRESS Digital media education for Korean youth 109 42 and 28 times, respectively. The word CAMERA was used words and connected words in the center of the diagram. several times with DIGITAL, which suggests that media Other nodes are iteratively repositioned with a relaxed education concerning DIGITAL CAMERA is popular in Korea. length proportional to the edge length. However, we discovered no discernible trends within the set When we apply network visualization techniques, the of prominent words that included the four most frequently semantic network among the words looks like the spoke of a occurring words. wheel. A spoke at a larger level of aggregation suggests that A list of the most frequently occurring 64 key words (those the most frequently occurring four words have a significant detected at least 10 times) are summarized in Table 1. The number of relations (i.e., co-occurrence) with others. total number of words used for the input data was 10,480. However, this makes it difficult to determine categories or All non-essential grammar terms such as articles, conjunc- themes to describe a public discourse frame. Except for the tions, prepositions, transitive verbs, and other problematic search terms, other top words are scattered and rarely form words specified by the researcher were removed from the a single group. As mentioned earlier, one possible reason is overall calculation of key words. that the Web has some valuable resources that various A visualization analysis using NetDraw illustrates the organizations use. Relevant words are strictly aligned with semantic connectivity among the 64 words. As shown in prominent words. Nonetheless, we are able to find some Figure 1, circles represent the 64 most frequently occurring weak groupings, although they are not as strongly organized words while lines indicate the semantic relationships among as independent semantic clusters. Figure 1 indicates that them. The thickness of the lines is proportional to the co- technology-related terms (e.g., CAMERA, IT, WEB, etc.) have occurrence of frequencies between two words but when the the strongest relationship with the top four words. value between two words is below the average 2.70 (S.D. ¼ 9.05) lines are omitted. During this process, we used Kamada and Kawai’s (1989) algorithm (available in the Policy recommendations NetDraw feature) to place the most frequently occurring The examination of domestic and international trends framing this analysis suggests that the Korean government Table 1 Key words used more than 10 times. should provide appropriate opportunities within a range of curriculum areas to teach safe and responsible use of digital Frequency Keyword Frequency Keyword media. Since access to early digital media, i.e., personal computers and the Internet, are already pervasive among 265 EDUCATION 15 GOVERNMENT Korean youths, future efforts need to focus on an under- 247 YOUTH 15 HUMAN standing of the role and the effects of both general digital 239 DIGITAL 15 MANAGEMENT media and newly emerging media on the individual and on 207 MEDIA 14 MINISTRY society. 42 CAMERA 13 COMMUNICATION Further, the Web site analysis provides a social landscape 42 KOREA 13 COMPUTER of digital media education. Overall, the general Korean 39 INFORMATION 13 ELECTRONIC public seems to be less engaged in digital media education 33 NEW 13 GROUP for youth than was expected. If digital media education is to 31 WORLD 13 PEOPLE become a major concern of the general public, the Korean 30 JOURNAL 13 RESEARCH government must ardently seek to establish new ways by 28 IT 13 SEOUL which all members of society, especially parents and media 27 SCIENCE 13 WEB providers (including device manufacturers), can actively 26 INTERNET 13 WORK participate in the discussion of digital media education. 26 UNIVERSITY 13 YOUNG Digital media education programs need to be quickly 25 CULTURE 12 LEARNING formulated to enhance technical, informational, and com- 25 SERVICE 12 NATIONAL munications-related skills in order to expand critical 24 INTERNATIONAL 12 REPORT awareness among youth. There is no standardized textbook 24 REVIEW 12 RESOURCE to integrate these three elements of digital skills and overall 22 TECHNOLOGY 12 SCHOOL assessment tools are not available in schools. The central 21 CHILDREN 12 SPORT government (probably, a consortium body of the NYC and 21 TRAINING 11 BROADCASTING other relevant agencies) could play a crucial role in 20 CONTENT 11 DEPARTMENT establishing a formal and standardized educational package 20 KOREAN 11 ENVIRONMENTAL that is similar to the information and communication ethics 20 SYSTEM 11 HOME textbook, composed of class materials for student practice 19 ART 11 LIBRARY and assessment indicators for student progress in digital 19 SOCIAL 11 SOCIETY media education. This text could be paired with an online 18 DEVELOPMENT 10 COUNCIL peer learning component to enhance learning through 18 PROGRAM 10 HIGHER collaboration. 17 E 10 ONLINE The Internet can be an effective channel and a rich 15 CENTER 10 PLAN resource to provide easy and cost efficient access to 15 COMMUNITY 10 SATELLITE information. To capitalize on this potential, online knowl- 15 DESIGN 10 WWW edge-sharing networks need to be created. In other words, n ¼ 10,480. programs could be developed to educate youth in the use of
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