How to launch Western iOS and Android games in China, with case studies of Western hit games that have done well there. Tips include: Localize your games with the tastes of Chinese gamers in mind, promote and distribute your games on China's local social networks, and localize your monetization strategy.

1. The Western Games That
Conquered China
Henry Fong
CEO & Founder, Yodo1, Ltd.
Email: info@yodo1.com
Twitter: @Yodo1

2. Key Takeaways From Today’s Session:
● Why Chinese Localization is No Longer Enough
● The Concept of “Deep Culturalization” to Create Games
that Play, Distribute and Monetize better in China
● Examples from a Deeply Culturalized Game that have
Conquered the China Market with Before/After Performance
Comparisons

3. Challenges for Western Games Studios…
Monetization & Payment Discovery & Distribution
Social
& Mobile
Games
IP and Brand Protection Cultural Adaptation
Reclaim user base from unauthorized & Cultural adaptation requires market
pirated versions of your game insight, not just language translation
Confidential. © YODO1. All rights reserved.

4. Deep Culturalization: Transforming into AAA Chinese Productions
Alpha Zero
零号战机
Re-scripted Storyline
Prof. Chinese Voice Overs
Full Cinematic Cut-Scenes

5. Local SNS
Integrating the Largest China Social Networks Reaching close to 1B registered users.
700M+ users
300M+ users
Hero Academy SNS Integration:
500M users Invite friends to a match
Find friends who are also playing
Share achievements with their friends

6. Other Gotchas: China Hosted Servers
Traversing the Great FireWall

7. Monetization
Monetizing a broader demographic by using Banner Ads,
offer walls and other Free 2 Play mechanics
Ski Safari: users
can get more
coin packs by
using offer wall
Townsmen: users can get more prestige

8. Monetization
Enhance revenue with well-designed ad injections Without Impacting Gameplay… Too Much
China Ad Network Partners:
Enable users to turn off ads when virtual
currency above a certain $ is purchased

9. New Content
Sustain downloads and retention with on-going original content update targeted at
Chinese gamers.
Hero Academy: New hero team and tutorials Clouds & Sheep: Original challenge mode mini-games

10. Player Communities
Pulls every player into gaming community WITHOUT ever leaving the game, increasing
the social impact of the game with a community of Chinese players
In-game user community, share tactic, screenshots and ask questions all in the game

11. Western Games That Conquer China…
Increase But Player CommunityDo Chinese
In-Game How
Retention
Gamers
Discover, Download
New Content Sustain downloads with on-going original content
Update
Monetization
and Pay for my Kick-
IAPs, Banner Ads, Offeralls
Ass Game?
China SNS
Integration
Deep
Not Just Translation, Deep Culturalization,
Culturalization
Confidential. © YODO1. All rights reserved.

12. Android Distribution Making Sense of China Mobile Game Distribution
in the West

13. Conquering China’s Discovery & Distribution Chaos
DISCOVERY DISTRIBUTION PAYMENT
(Downloads)
App Stores
App Stores
Ad
Preloads
Networks
Media
Recommendation
Sites/Apps

14. Case Study: Ski Safari

15. 35,000
Downloads in
8 months
$69/Day
Original Version

16. Light Localization
Deep Culturalization
Light
Culturalization
SNS Integration Cross Network
Promotions
Original Version Yodo1’s China Edition

17. Local Ad Networks
Local
Ad Networks
17,000
Downloads
$75/Day
Light
Localization Local Offerwall
Banner Ads
Original Version Yodo1’s China Edition

18. Android Distribution & Payment
1-click carrier billing
Android
Distribution
Feature spots on 20 top android app stores
Local
Ad Networks
17,000
Downloads
$75/Day
Light
Localization
Original Version Yodo1’s China Edition

19. New China Content
New China
Content
Android
Distribution
Local
Ad Networks
17,000
Downloads
$75/Day
Light
Localization
Original Version Yodo1’s China Edition

20. The Result:
New China
Content
Total Active Users
7,000,000
Android
Distribution
(3 Mths)
225X
Local
1,200,000 (1 Mth) Increase
35,000 Ad Networks
Downloads in
8 months
$69/Day
Average Daily Revenue
Light
$7,800 USD
220X
Localization
$7,500 USD Increase
Original Version Yodo1’s China Edition

21. Additional Resources:
● http://www.yodo1.com/china-mobile-game-news

22. Thank You
Henry Fong
CEO & Founder, Yodo1, Ltd.
Email: info@yodo1.com
Twitter: @Yodo1