1. ACI 2012
A POWERFUL ARSENAL
GREEN BUILDING SCIENCE & RESILIENCE
SAM HAGERMAN
Owner, Hammer and Hand Inc.
President, Passive House Alliance
Portland, OR
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

2. ACI 2012
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

3. ACI 2012
TRIPLE BOTTOM LINE (TBL)
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

4. ACI 2012
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

5. ACI 2012
FAILURES OF PROFIT-ONLY
APPROACH IN BUILDING SECTOR
NOT CONSIDERED:
• OCCUPANTS’ HEALTH AND COMFORT
• ENVIRONMENTAL IMPACT (EMBODIED &
OPERATIONAL ENERGY, TOXICITY, ETC.)
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

6. ACI 2012
FAILURES OF PROFIT-ONLY
APPROACH IN BUILDING SECTOR
NOT CONSIDERED:
• PROFIT POTENTIAL OF HIGH QUALITY PRODUCT,
DIFFERENTIATED FROM REST OF MARKET
• EMPLOYEES’ HAPPINESS.
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

7. ACI 2012
THE MISSED
OPPORTUNITY OF
SMALL-MINDED
THINKING
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

8. ACI 2012
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

9. ACI 2012
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

10. ACI 2012
LESS WOOD=MORE INSULATION
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

11. ACI 2012
INSULATION VOIDS SUCK!
5% GAPS=30%-50% REDUCTION IN R-VALUE
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

12. WINDOWS VS INSULATION
R-50 WALL w/ R-3 (U-0.33) ENERGY STAR WINDOW
R-50 WALL 85% WHOLE WALL
R-15
R-3 (70% REDUCTION)
15%

13. WINDOWS VS INSULATION
R-100 WALL w/ R-3 (U-0.33) ENERGY STAR WINDOW
R-100 WALL 85% WHOLE WALL
R-17
R-3 ONLY 2% BETTER
THAN R-50
15%

14. WINDOWS VS INSULATION
R-50 WALL w/ R-8 (U-0.125) PASSIVE HOUSE WINDOW
R-50 WALL 85% WHOLE WALL
R-37(R-8 WINDOWS)
R-8 VS
15% R-15(R-3 WINDOWS)

15. ACI 2012
IAQ WE CANT RELY ON
FLAWS FOR FRESH AIR.
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

16. ACI 2012
IAQ JUST LEAKY ENOUGH
DOESN’T CUT IT.
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

17. ACI 2012
AIR-BARRIER
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

18. ACI 2012
“THE AMOEBA MOMENT”
THE TRIPLE BOTTOM LINE AT HAMMER & HAND
THE TRIPLE BOTTOM LINE AT HAMMER & HAND
THE TRIPLE BOTTOM LINE AT HAMMER & HAND
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

19. ACI 2012
“THE AMOEBA MOMENT”
THE EMPLOYEE=THE FOUNDATION
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

20. ACI 2012
“THE AMOEBA MOMENT”
• CORE BUSINESS-PROTECT EMPLOYEES
• HANDYMAN SERVICES
• UPCYCLED FURNITURE
• HOME PERFORMANCE
• PASSIVE HOUSE
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

21. ACI 2012
FROM OVERLAY TO CORE
POSITIVE FEEDBACK LOOP
PEOPLE
• INDOOR AIR QUALITY, COMFORT, EMOTIONAL WELL
BEING, EMPLOYEES ENGAGED IN MEANINGFUL WORK
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

22. ACI 2012
FROM OVERLAY TO CORE
POSITIVE FEEDBACK LOOP
PLANET
• LOW TOXICITY, LOW EMBODIED ENERGY, LOW
OPERATIONAL LOAD, LONG LIFE CYCLE
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

23. ACI 2012
FROM OVERLAY TO CORE
POSITIVE FEEDBACK LOOP
PROFIT
• MARKET DIFFERENTIATION, VIRAL BUMP FROM VERY
HAPPY CLIENTS, ATTENTION FOR THOUGHT
LEADERSHIP
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

24. ACI 2012
GROWTH IN
“RESILIENT” DOWN ECONOMY
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

25. ACI 2012
TBL IN BUILDING
BUILDING SCIENCE MAKES IT POSSIBLE
INTERDISCIPLINARY APPLIED SCIENCE
• PHYSICS, CHEMISTRY, BIOLOGY
• HUMAN ECOLOGY AND ECONOMICS
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

26. ACI 2012
RESILIENCE REQUIRES PERFORMANCE
“CAN’T MEASURE, YOU CAN’T MANAGE”
• BUILD DURABLE ENVELOPES
• ACHIEVE THERMAL PERFORMANCE
• FLAWLESS AIRTIGHTNESS
• EFFICIENT VENTILATION
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

27. ACI 2012
TRIPLE BOTTOM LINE BUILDINGS
• ARE RESILIENT
• GOOD FOR PLANET
• GOOD FOR PEOPLE
• BUILDERS MAKE MONEY
• PEOPLE SAVE MONEY
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

28. ACI 2012
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

29. ACI 2012
BEYOND PRESCRIPTIVE CODES
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

30. ACI 2012
BEYOND PRESCRIPTIVE CODES
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

31. ACI 2012
POTENTIAL NEW CODE FORMAT
• ANNUAL PERFORMANCE BUDGET
• (BTU/FT2/YR)
• ALLOWS MAXIMUM DESIGN FLEXIBILITY TO
ACCOMMODATE LOCAL CONDITIONS
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

32. ACI 2012
COLLABORATION IN BUILDING
COMMUNITY
• A RISING TIDE LIFTS ALL SHIPS
• OPEN SHARING OF SCIENCE, TECHNOLOGY, AND
TECHNIQUES
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

33. ACI 2012
SHAKY FOUNDATION
“THE BUILDING SECTOR SPENDS ONE-TENTH AS
MUCH ON R&D AS THE NATIONAL AVERAGE FOR
OTHER INDUSTRIES” -ARCHITECT MAGAZINE OCTOBER 2009
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

34. ACI 2012
RESILIENT, HIGH PERFORMANCE
BUILDINGS BASED ON SCIENCE
• THE WHOLE IS GREATER THAN THE SUM OF
ALL PARTS, JUST AS IN 3BL
• COLLABORATION OF DISCIPLINES WILL HAVE
THE GREATEST IMPACT
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447

35. ACI 2012
1020 SE HARRISON ST. PORTLAND, OREGON 97214 503.232.2447