Social Business is a global phenomenon but a country's culture is unique. While we eagerly compare and emulate best practices in social business globally, it is vital to understand the characteristics and nature of Singapore's online culture, so as to be better prepared to implement, harness and mitigate its challenges and potential.
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This presentation is adapted from “The Singapore Experience” section
from the Online Community Management course I teach. For more
information, please visit
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www.iss.nus.edu.sg
5. IBM Charities Get Social Workshop – Improving Social Outcomes Through IT | 26 September 2013 | Singapore of 54
If you’re not using it, you’re already behind.
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If you plan to start using it, bear in mind what you
think you want to use may already be outdated.
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So look ahead, take a leap of faith, adopt.
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Is it a contract or a relationship?
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You can do with as much
or as little as you can afford.
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Sensitive stuff will happen.
They can’t be avoided; but fans do help.
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A reluctance to go “social” externally
also reflects internal culture.
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Esme the Guide Dog case
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Everyone in a social business needs to get
involved at the same frequency.
But there is…
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44. IBM Charities Get Social Workshop – Improving Social Outcomes Through IT | 26 September 2013 | Singapore of 54
Don’t just instruct your staff to go social;
lead the way.
The best way to “manage” social
is to participate.
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49. IBM Charities Get Social Workshop – Improving Social Outcomes Through IT | 26 September 2013 | Singapore of 54
In an increasingly sophisticated online content
landscape, you cannot afford to be “boring”.
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51. IBM Charities Get Social Workshop – Improving Social Outcomes Through IT | 26 September 2013 | Singapore of 54
13. Short Attention Span
It’s been observed that at least in Singapore,
many online crises and complaints are actually
quickly forgotten.
Would you agree?
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At the end of the day, it is all about
Professionalism
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Social Business is…
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Social Media made PROFESSIONAL
54. IBM Charities Get Social Workshop – Improving Social Outcomes Through IT | 26 September 2013 | Singapore of 54
Thank you!
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About.me/leonchia
www.iss.nus.edu.sg
For information on the
Online Community Management Course
I teach, please visit