ภก.ดร. นิลสุวรรณ ลีลารัศมี กรรมการ สภาเภสัชกรรม กรรมการบริหารและหัวหน้าแผนกวิจัยพัฒนา บริษัท ถ้วยทองโอสถ จำกัด เอกสารบรรยาย nano MBA4 by TPA 25 ส.ค. 2556

1. ASEAN Economic Community

2. Manufacturer
Inside the
Country
1st Level of Competition
Manufacturer Outside
the Country
Import AgentWholesaler
Retailer
Customers
WTO 10% FTA 0% AEC 0%
2nd Level of Competition
Investment >50% Shareholder
Service Owner, Professionals
Skilled & Unskilled Labor

3. Trade in Goods
and Services
e-Marketplace
(Worldwide)
CAD
CAM
.jpg
e-Order
Logistic
Internet
Alibaba AOL www.xxx.xx.xx
Delivery
Delivery
Banking
One Stop Distribution Delivery & Services

4. 1. Free Trade Agreement: All barriers to trade among members are
removed, but each member can retain its own trade policies with
non-members. 0%
2. Customs Union: Common external trade policy is adopted.
3. Common Market: Factors (production) allow mobility between
countries.
4. Economic Union: Common currency is established, tax rates are
harmonized, and a common monetary and fiscal policy is
established. 100%
5. Political Union: Separate nations are essentially combined to form a
single nation. The establishment of one Parliament towards one
political union or nation.
AFTA 2535-2553
ASEAN Free Trade Area
AEC 2558
ASEAN Economic Community
(Services & Logistics)

5. ASEAN AFTA AEC
2510 2535 2553 - 2558
2510 ASEAN
2535 - 2553 AFTA 0%)
2553 – 2558 AEC
(Regional Economic Integration)

6. : 2549-2555 in M USD
1. ASEAN 9 56,730 44,334 40,159 27,040
5. EU 27 21,826 21,814 23,392 17,920
4. USA 22,786 20,200 20,275 19,454
2555 2553 2551 2549
3. JPN 23,480 20,416 20,090 16,431
6. Others 77,797 67,075 57,734 37,166
Total 229,519 195,312 177,841 129,720
2. China 26,900 21,473 16,191 11,709

7. AFTA
( = 0% 2535-2553
•
•
•

8. FTA
SME

9. SME
SME
FTA
SME

10. Procurement & Logistic
–
Info: -
%
,
GMP/ PICS
&

11. One Vision One Identity One Community
1. ASEAN Socio-Cultural Community (ASCC)
2. ASEAN Political-Security Community APSC)
3. ASEAN Economic Community (AEC)
2020 Ten Countries One Nation
AFTA
2535
AC
2558

12. 1.
(Developed Countries: DC)
2.
(Developing Countries)
3.
(Least Developed Countries)
GNI= Gross National Income, GNP=Gross National Product
GNI = GNP - Indirect Business Tax
GNI ave. 3 yrs. (US$)
> $12,275
World Bank
$1,005 - $12,275
World Bank
$750 – $900
UNCTAD 2003

13. ASEAN Gross National Income (GNI) per capita US$
Singapore 42,930 (27) 47,210 (23) High Income
Brunei 31,800 (39) N.A. High Income
Malaysia 8,770 (85) 9,800 (87) Upper Middle Income
Thailand 4,440 (120) 5,210 (117) Upper Middle Income (3)
Indonesia 2,940 (140) 3,420 (137) Lower Middle Income
Philippines 2,210 (152) 2,470 (152) Lower Middle Income
Vietnam 1,270 (168) 1,400 (167) Lower Middle Income
Laos 1,130 (173) 1,260 (171) Lower Middle Income
Cambodia 820 (182) 880 (180) Low Income
Myanmar N.A. (217) N.A. Low Income
EU GSP Graduation: UMI & >15% of total GSP imports for 3 yrs.
World Bank 2013
Countries 2011 2012 Ranking by Income

14. GATS) WTO
:

15. ( 18,000
SME : Small and Medium Enterprise ( 3
: ISMED 2
S M
50 > 50 - 200
50 > 50 - 200
25 > 25 – 50
50 > 50 - 100
15 > 15 - 30
30 > 30 - 60
> 90% SME ( )

16. Professional Management
& Professional Services
( -
Info: -
Chain Drug Stores
–
% %
Modern Trade

17. (TDRI) 4 A B
Mode 1:
Mode 2:
Medical & Health Hub
Mode 3:
Mode 4:

18. Mode 4: Mutual Recognition Arrangement (MRA)
8
1. 548
2. 549
3. 550
4. 55
5. 551
6. 551
7. 551
8. 2555 ?

19. 19
Mode 4
WTO ASEAN
 (Job
seekers)


20. 20
(Skilled Labour)
 Skilled Labour
 “ ”


21. Career development
(Mutual Recognition Arrangement:
MRA)
,
,
,
?
VS

22. AEC Blueprint 2558 (AFAS)
Trade in Services
2549 2551 2553
2558
PIS 12 49% 51% 70%
PIS: Priority Integration Sectors
E-ASEAN
Logistics 70% 2556
30% 49% 51% 70%

23. •
•
•
•
•

24. Roadmap for Healthcare Integration (SG)
Objectives :
a.Regulated healthcare products that have been evaluated
and approved for use in ASEAN countries with systems
benchmarked to accepted regional or international
standards will be equally accepted for use in another, thus
allowing the free flow of healthcare products across
ASEAN borders; ACCSQ-PPWG: GMP, ACTD
b.Free flow of investments across all ASEAN countries
without unnecessary hindrances; Mode 3
c.Patients can move freely across ASEAN borders to choose
where they want to be treated. Mode 1 & 2
Mode 4 /

25. Healthcare Services Liberalization in ASEAN
Ref. WTO (MTN.GNS/W/120)
8. HEALTH RELATED AND SOCIAL SERVICES
(other than those listed under 1.A.h-j.)
A. Hospital Services 9311
B. Other Human Health Services 9319 ( 93191)
C. Social Services 933
D. Other (6321: Retail sales of pharmaceutical
and medical goods and cosmetics
ASEAN

26. WTO
Commitment in Healthcare Services
ASEAN Member States have not
scheduled any commitments on
healthcare services under AFAS
However, 3 ASEAN Member
States (Brunei, Malaysia,
Singapore) have scheduled
commitments in healthcare
services under the GATS (WTO)

27. Commitments in Healthcare Services
Country Market Access National Treatment
Brunei
Medical and
dental
services
(1) None
(2) None
(3) None
(4) Unbound except as indicated under
horizontal measures
(1) None
(2) None
(3) None
(4) Unbound except as indicated
under horizontal measures
Malaysia
Medical
specialty
services
(1) None
(2) None
(3) Medical specialty services may be
supplied only by a natural person
(4) Unbound except as indicated in the
horizontal section
(1) None
(2) None
(3) None
(4) None other than:
 practice only in private
hospitals of at least 100 beds;
 practice only at a specified
location and a change of
location requires approval;
and
 the setting up of individual or
joint group practices is not
permitted

28. Commitments in Healthcare Services
Country Market Access National Treatment
Malaysia
Private
hospital
services
(1) None
(2) None
(3) Economic needs test;
• Only through a locally
incorporated joint-venture
corporation with Malaysian
individuals or Malaysian-
controlled corporations or both
and aggregate foreign
shareholding in the joint-venture
corporation shall not exceed 30
per cent; and
• The joint-venture corporation
shall operate a hospital with a
minimum of 100 beds
(4) Unbound except as indicated in
the horizontal section
(1) None
(2) None
(3) Establishment of feeder
outpatient clinics is not
permitted
(4) Unbound except for the
categories of natural
persons referred to under
market access

29. Commitments in Healthcare Services
Country Market Access National Treatment
Singapore
Medical
services
(1) Unbound due to lack of technical feasibility
(2) None
(3) None, other than the number of new foreign
doctors registered each year may be limited
depending on the total supply of doctors
(4) Unbound except as indicated in the
horizontal section
(1) None
(2) None
(3) None
(4) Unbound
Dental
Services
(1) None
(2) None
(3) None
(4) Unbound except as indicated in the
horizontal section
(1) None
(2) None
(3) None
(4) Unbound
Veterinary
Services
(1) None
(2) None
(3) None
(4) Unbound except as indicated in the
horizontal section
(1) None
(2) None
(3) None
(4) Unbound

30. 2554 – 2555 2549
3,923 4,360 7,680 7,680 11,603 12,040
396 382 3,442 3,442 3,838 3,824
4,799 5,267 13,395 13,395 18,274 18,662
73 85 658 658 731 743
407 440 1,615 1,615 2,102 2,055
(Buying Power)
?

31. :
30% 23% 15%
2544 2549 2560
9,627 ~ 21,667 )
2554 2555
11,603 12,040
1 : 5,602 1 : 5399
1 : 3,000 1 : 1,500

32. : Chain Drug Store 2550 - 2554
2550 Boots 153 Watsons 145 Tesco Lotus 94 Big C 82
Makro 42 GPO 6 552
49% 3-100
2554 Boots 220 Watsons 229 Tesco Lotus 661 Big C 93
(Pure 71) Fasino 61 Makro 54 GPO 13 1,402
Extra (CPALL), 999 (China), Mercury (Philippines), Gardian &
Apex (Singapore),
2558 70% 3-100

33. AEC
….
…..
๑. /
๒.
๓.
๔.
๕.

34. G 52111 : Supermarket
G 52112 : Discount Store
G 52113 : Convenient Store
G 52114 :
G 52190 :
G 52311 :
G 51395 :

35. SME
2
SME AEC
/

36. 36/10
1. Productivity
2.
3. Brand
4.
5. (Cluster
Development) Supply Chain
6.
SME (SWOT Analysis)

37. 37/10
1.
2. (Product Profile)
3.
4.
5.
SME

38. Mode 1 Cross Border Supply
Internet
Mode 2 Consumption Abroad
Host Country
Information Technology & Professional Services
Today & Tomorrow

39. SME






 /

40. 
SME




FTA


41. 1.
(NTB)
2.

42. 3.
4.
5. (Cluster)

43. AEC
Chain Drug Stores ?
Logistic ??
ICT
??
ASEAN > 1 ?
2563 ASEAN

44. HRD in New Paradigm Shift AEC
1. Professional Practitioner) [ICT,
Efficiency and Out-sourcing] vs ??
2. (Business Partner) [Responsibility,
Leadership and Supporter] 70:30 ??
3. (Business Strategic Planning)
4. HRD Changes
[ ] ??

45. ( 2552)
1.
2.
3.
4.
??

46. 1.
๏
๏
๏Mapping
๏
๏
Information Technology)

47. 4
2.
๏
๏
๏
๏
๏ Information Feedback

48. 3
๏
๏
๏
๏
๏ ERP Softwares

49. ERP (Enterprise Resources Planning)
49
ERP
ERP
ERP
ERP

50. 4
๏
/
๏ Benefit Package
๏

51. 1. Procurement system
2. Logistic
3. Management skill
4. Professional service
5. Information Technology
6. Investment

52. www.dtn.go.th
www.ditp.go.th
www.dft.moc.go.th
www.oie.go.th
www.dip.go.th
www.customs.go.th