Simon Veaney of American Express talks about social storytelling at H+K's Demystifying Digital 2013.

1. AMERICAN EXPRESS
Demystifying Social Storytelling
In 5 easy steps

2. INTRODUCTION

3. INTRODUCTION
a b c

4. 1.
You can buy Likes
But you can’t buy Love

5. 1. YOU CAN BUY LIKES BUT YOU CAN’T BUY LOVE

6. 2.
Be Bold, Be Brave

7. 2. BE BOLD, BE BRAVE

8. 2. BE BOLD, BE BRAVE
Be Brave enough to.....
Keep it simple:
Kings of Leon Instagram
http://instagram.com/p/cPF66-tGdQ/#

9. 2. BE BOLD, BE BRAVE
Be Brave enough to.....
Keep it fun too:
Labor Day Instagram
http://instagram.com/p/dwlDWbNGWK/#

10. 3.
Have a Strategy
Have a Media Plan
Have KPIs

11. 3. HAVE A STRATEGY

12. 3. HAVE A STRATEGY

13. 4.
Tell Your Customer’s Story
Or even better…
….Let them tell it

14. 4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!

15. 4. TELL YOUR CUSTOMER’S STORY – OR LET THEM!

16. 5.
Know who you are.
Put the Brand at the heart.

17. 5. KNOW WHO YOU ARE

18. 5. KNOW WHO YOU ARE
..and what you do best.

19. And Finally….

20. TIME WAITS…..