WRAL.com is the flagship property of CBC New Media Group, a Capitol Broadcasting Company division that builds and operates digital news and information platforms. The company delivers rich, locally-oriented news content and sales and marketing solutions on desktop browsers, tablets and mobile phones. The site has one of the highest market penetration rates among all local media sites in the country, reaching more than half of adults at least once a month. That makes WRAL.com a go-to choice for brand advertisers and small- and medium-sized businesses.

1. ADVERTISING GUIDE

2. 119MM
AVG. MONTHLY
PAGE VIEWS
4MM
AVG. MONTHLY
UNIQUES
348K
REGISTERED USERS
OUR AUDIENCE
43
MEDIAN AGE
183K
LIKES
63K
FOLLOWERS
Source: Adobe site Catalyst Jan – Apr 2013; Scarborough 2013 Release 2;
Based on 7 day WRAL.com users
AFFLUENT…………… $85,654 avg. household income
ENGAGED…………….28 MINUTES, avg. time spent per visit
FAMILIES ……………..77% HOMEOWNERS
60% HOUSEHOLD SIZE 3 or more members
Social Media stats are for WRAL-TV main Facebook and Twitter page

3. STATEWIDE REACH
Average Monthly Unique Users & Page Views by North Carolina DMA
Source: Google Analytics Jan13 – May13 average
Raleigh-Durham
Fayetteville
1.9MM uniques
71MM page views
Green.-
High-Win. Salem
97,500 uniques
1.9MM page views
Charlotte
176,000 uniques
2.4MM page views
Green.-
New Bern- Wash.
90,500 uniques
2MM page views
Green.-
Spart.-Ash.-
Anderson
40,000 uniques
710,000 page views
Wilmington
35,000 uniques
505,000 page
views

4. STANDARD BANNER AD SIZES
300x600 (3-column layout)
File Size: <44k OR if flash <64K
300x250 (all layouts)
File Size: <44K
320x50 (mobile)
File Size: <44K
728x90 (2-column layout)
File Size: <44K
468x60 (2-column layout)
File Size: <44K
Target by:
• Day & Time
• Geography
• Section
File types accepted:
• JPG
• GIF
• SWF
Max animation loops: 3

5. CLIENT TESTIMONIAL
Client Remarks:
“We’ve seen a significant increase in the percentage of
our mobile bookings since advertising with WRAL
mobile.
The ability to target our marketing efforts to the right
demographic has been key, and was one of the things
that stood out about WRAL Mobile when we were
looking for quality ad outlets.”
- Andrew Morton, Senior Director of Sales & Marketing Taxi Taxi
Ad Placment: ROS WRAL News App iOS & Android
Geo-targeted to Downtown
Raleigh, NC
Flight: 09/01/2013-9/17/2013
Client Goal: Increase mobile app downloads
Impressions: 58,811
Clicks: 290
Result: CTR=0.49%

6. Client Remarks:
“We are impressed with WRAL.com and the results
of our advertising campaigns.
Our Account Executive is very knowledgeable and
helpful; she makes the entire process simple for
client. The creative team understands our services
and has created professional ads that enhance our
brand and appeal to our target market.
Adding a mobile presence to our marketing plan has
exceeded all expectations, and the results of our
recent campaigns have been better than any other
local media used in the past.”
-Rebecca Lentz ,Program Manager, Professional Certificate
Programs, Duke University Continuing Studies
Placement: WRAL.com and WRAL News App
Client Goal: Increase registration for upcoming courses
CLIENT TESTIMONIAL

7. RICH MEDIA: 300x600
Polite Ad 300X600 Mini-Site 300x600 More visible and engaging. Include
video, social media and touch-screen
interactivity.
Improves both brand advertising and
consumer interaction:
• Consumers click three times* more
often.
• Engagement rates five times
higher* than for standard banners.
• 50+ engagement metrics such as
Interaction Rate, Brand Interaction
Time, and Video Completion Rates.
*Source: http://www.iabuk.net/blog/standard-vs-rich-media-who-will-win-the-battle

8. Expandable Ad*
300x250 to 500x280
* Expandable ads will not run on Home Page, News Section Front or
Weather Section Front
RICH MEDIA: EXPANDABLE
A video ad unit that can expand to a
large, interactive panel.
Rich media improves both brand
advertising and consumer interaction:
• Consumers click three times* more
often.
• Engagement rates five times
higher* than for standard banners.
• 50+ engagement metrics such as
Interaction Rate, Brand Interaction
Time, and Video Completion Rates.

9. RICH MEDIA: FILMSTRIP 300x600
A banner ad unit engages a user in a process of discovery where the user is guided through a
series of interactive rich media panels within one 300x600 unit, including
video, animations, downloads, store locators and other information that leads the user to an
informed purchasing decision.
View the ad in action:
http://www.wral.com/content/sales/test/index-filmstrip.php

10. This highly impactful ad allows more
room to tell your brand story creatively.
Connect with consumers, excite your
brand and make a memorable
impression!
A 970x90 “teaser” base banner unit
encourages the user to engage with the
ad for more details.
A mouse over or click will trigger the
expansion which would contain several
types of content, apps, video and other
rich media elements.
Pushdown* 970x90  970x415
RICH MEDIA: PUSHDOWN AD
*Home Page pushdown restrictions apply.
View the ad in action:
http://www.wral.com/content/sales/test/index-pushdown.php

11. Portrait* 300x1050
RICH MEDIA: PORTRAIT AD
This banner ad unit allows various
interactive features to be placed in a large
canvas.
The ad can contain video, images and
other content that engages the user with
great visuals and takes up sufficient space
to get the user’s attention
*Portraits run only on story-level pages.
View the ad in action:
http://www.wral.com/content/sales/test/index-portrait.php

12. RICH MEDIA: SIDEKICK AD
An ad unit that starts out as
a “classic” banner/rich
media unit and then upon
user initiation, launches a
“Sidekick” ad unit that
expands and pushes the
page content to the
left, bringing the expansion
into full view.
Sidekick 300x250 or
300x600  850x700
View the ad in action:
http://www.wral.com/content/sales/test/index-sidekick.php

13. Expandable 320x50 to 320x416
RICH MEDIA: MOBILE
A smartphone banner ad that can be
tapped and opens up to a full-screen
ad experience
These ads can contain links, video,
social media links, URLs, Data
Capture, Image Galleries, and
RSS Feed.

14. RICH MEDIA: WEATHER TARGETED AD
Certain products are more applicable
based on weather conditions in your
location.
You can now serve more relevant ad
creatives triggered by weather
conditions e.g.:
• Rain (umbrellas, rain coats,
windshield wipers)
• Snow (winter coats, shovels)
• High or low temperature (swim suits,
heating and air conditioning)
This ad unit is available on mobile apps
only.

15. WRAL.com averages over 1 million online
and 200,000 mobile videos per month
Your commercial (:15 seconds in length)
will run in front of WRAL.com’s News
and/or Weather videos
Online: Added value 300x250 display
banner. The banner ad will stay up the
entire time the user remains on the
page, and it will link directly to your
website
Mobile: Your commercial will include 2-5
action buttons, such as visit website, click
to call, map & direction, social media
VIDEO PRE-ROLL

16. IN-STREAM VIDEO
Reach an engaged news audience with your
30-second spot across 3 screens!
Run your ads during the live-stream of WRAL-
TV news online, on tablet and on mobile
WRAL Live Streams
4:30a to 7a M-F News
7a to 8a M-F News
8a to 9a M-F News
Noon to 1p M-F News
5p to 6p M-F News
6p to 6:30p M-F News
10p to 11p M-F News
11p to 11:30p M-F News

17. EMAIL BLAST
• WRAL.com has a list of
approximately 70,000 individuals
who have opted-in to receive special
offers from our advertisers
• We only send one email per week
• The email is designed exclusive for
your brand
• 36% of emails are opened on a
mobile device. Click through rate for
mobile optimized email blast
doubled!
• Target by zip code or gender

18. WRAL NEWS APPS
WRAL News is available for the iPhone, Android, iPad, Kindle, and
WRAL.com Mobile Website is accessible through any Internet-connected device. Weather Apps available for iPhone & Android.
Sources: SiteCatalyst Jun 2013; Stepleader Digital Jul 2013;
Google Analytics Sep 2013
The WRAL Mobile News app audience has been growing rapidly since 2008. Our
mobile apps allow advertisers to connect with WRAL’s loyal audience anywhere, any
time through highly visible, exclusive ad positions.
WRAL News apps are available for iPhone, iPad, Android, and Kindle.
20MM
AVG. MONTHLY
PAGE VIEWS
255k
AVG. MONTHLY
UNIQUES

19. WRAL WEATHER APPS
Weather App Stores 7-day forecasts for
U.S. cities and access our exclusive
iControl radar and Futurecast.
Weather Alert App brings critical
weather alerts via voice and push
notifications on user’s iPhone or Android.
Sources: SiteCatalyst Jun 2013; Stepleader Digital Jul 2013;
Google Analytics Sep 2013
1.3MM
AVG. MONTHLY
PAGE VIEWS
53K
AVG. MONTHLY
UNIQUES
215K
AVG. MONTHLY
PAGE VIEWS
15K
AVG. MONTHLY
UNIQUES

20. HighSchoolOT.com provides extensive coverage
of high school/prep sports in and around the
North Carolina Triangle area.
The site includes scores, schedules, stats,
photos, video highlights and more from the
area's biggest games.
A unique opportunity to target a demographic
of teenagers. Parents, friends, family, teachers,
and coaches are also paying attention.
HIGH SCHOOL OT
16MM
DESKTOP PAGE
VIEWS IN 2013
1.3MM
UNIQUES
IN 2013
3.2MM
MOBILE PAGE
VIEWS IN 2013
22K
FOLLOWERS

21. GO ASK MOM
GoAskMom is the place for moms to learn
about food, health, fashion, technology and
family friendly events in around the
Triangle area of North Carolina.
Bloggers Sarah Hall, WRAL-TV's Amanda
Lamb and Mix 101.5's Lynda Loveland
contribute weekly blog posts.
Sarah Hall also makes regular appearances
on WRAL-TV News.
344K
AVG. MONTHLY
PAGE VIEWS
106,000K
AVG. MONTHLY
UNIQUES
1,500
FOLLOWERS
5,700
LIKES
Sources: Adobe SiteCatalyst Feb 2014; Stepleader Digital Feb 2014;
Google Analytics Feb 2014

22. OUT & ABOUT
Out and About is the source for what’s
happening in the Triangle - dining reviews,
party pics, movie listings and more!
Our content is diverse, so it garners a wide
range of readers – from folks looking for what
live music is happening tonight to a family
trying to find the latest movie listings.
13MM
MONTHLY
PAGE VIEWS
1.3MM
MONTHLY
UNIQUES
3K
LIKES
6K
FOLLOWERS