1. Hanna G. Nassif
Mobile: (971) 508135185 DOB: 19/10/1976
hanna_nassif@hotmail.com Nationality: Lebanese
Summary
Business management with more than ten years of experience in Sales, Marketing and Operations,
seek to upsurge the business that will profit from my management skills in achieving outstanding
consequences because I believe it’s not how good we are, it’s how good we want to be.
Education
Business Management- 4 years Lebanon 2004
Undergraduate – Thesis not submitted
Lebanese University
High School / Mathematics Lebanon 1995
Professional Experience
Al Ahlia Gulf Line General Trading (Coca-Cola) – U.A.E.
HORECA & Postmix – U.A.E.
Sales Manager January 2015- Till Date
Postmix & Vending Machines
Sales Manager Dubai & NE Feb 2013 – Dec 31, 2014
Al Ahlia Gulf Line General Trading (Coca-Cola) - Oman
Capital Sales Manager Mar 2011 – Jan 2013
After a successful experience holding the sales Supervisor position and proving myself as a
candidate who can set up goals and objectives and achieve it, I have been promoted to
Capital Sales Manager of Oman.
Tasks:
• Managing the whole operation in Muscat (Sales, warehouse and delivery) and Key
accounts for all Oman.
• All international communications with our Head office in Dubai concerning annual
targets, objectives and Marketing Activities.
• Develop and integrate marketing plans and sales strategies.
• All Marketing Activities scheduled during the year with a full studied plans for new
products, promotions and events.
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2. • Following all goals and targets with the Sales Department linked with the Marketing
Activities for the year.
• Setting a yearly budget for each brand and product for all activities within the year.
• Analyze the financial Reports from P&L to the Balance Sheet with maintaining cash
flow.
• Building strong and effective relationships with customers.
• Preparing the business plan in line with management set targets.
• Leading the BDA negotiations with the top 10 winning accounts & endeavor to achieve a
win-win situation to maximize volume, revenue, and SOVI (Share of Visible Inventory).
• Handling a $4,8M (MT channel) yearly business and endeavor to increase channel’s
revenue by 12%
• Achieved growth of 8% YTD March 2012 starting March 2011 by an 8% market share
in Muscat v/s competitor.
• Liaising with accounts and marketing department on budget for promotion, utilization;
hence conducting pre/post ROI analysis.
• Conducting monthly business reviews with the team related to the achievement of sales
figures & upcoming promotional activities.
Al Ahlia Gulf Line General Trading (Coca-Cola) – U.A.E.
Key Accounts Sales Supervisor May 2008 – Feb 2011
After two years in the warehouse I’ve been promoted to Sales Supervisor and took the
initiative by rerouting the KA customers’ universe and assigned new roles for the sales
executives which affected positively on the sales result and market execution.
Tasks:
• Negotiating trade agreements & endeavor to achieve a win-win situation to maximize
volume, revenue, and SOVI (Share Of Visible Inventory).
• Manage a team of 2 pre-sellers & 14 Merchandisers across two routes with a universe of
142 outlets (Carrefour, Spinney’s, Lulu, Al Maya, Union Coop, Choithram, etc.…).
• Handling Budgets to be utilized in promotions.
• Conduct quarterly sales reviews with key partners related to the achievements of sales
volume, progressive rebates/turnover, and upcoming promotional activities.
• Lead sales team to achieve maximum sales volume, Collection targets and optimum
distribution of company’s products.
• Handling an annual collection value of $13.5M and a turnover of 2M cases/year (CSD &
Non CSD).
• Achieved total growth of +30.76% (Non CSD) (Jan ’11-Aug ‘11).
• Exceeded by +18.23% (Arwa Still Water) vs. base target of 15% (Jan 10 – Dec’ 10).
• Grew “Revenue Growth Managers” by +8.85% (500ml packs) providing the highest
profit margin to the business (Jan ’11-Aug ‘11).
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3. • Exploit all sales opportunities, promote aggressively the sale of the company’s brands &
packages in existing accounts.
• Route ride with my subordinates to monitor their implementation of RED standards
pertaining to sales & merchandising in order to achieve the picture of success.
• Monitor competitor activity (pricing, new packaging, promotions, POSM, etc.…).
• Determine the best CRM services, especially for inactive customers.
Al Ahlia Gulf Line General Trading (Coca-Cola) – U.A.E.
Warehouse and Delivery Supervisor June 2006 – April 2008
• Operation in charge for 4 warehouses (Dubai, Sharjah, RAK and Fujairah)
• Planning delivery to Dubai, Sharjah, Ajman and U.A.Q. by using the Roadshow
program.
• Staff Management & Development.
• Helping sales team to ensure deliveries and to achieve their sales target.
.
Awards
• Excellence in performance - Coca-Cola
• Certified trainer - Coca-Cola University (Turkey)
• Train the Trainer by “Game plan”
• Presentation Skills held by “Meirc Training & Consulting”
• Sales Supervisor Training & Coaching Skills Program held by “Gameplan”
• Key Accounts Management & Negotiation Skills held by “Gameplan”
• Collaboration For The Value on the street - Coke University (Turkey)
• LEAP program first, second and third.
• RGM & Customer Management Training - Coke University
• Situational Leadership 1 & 2
Computer Operating Systems: Microsoft Windows
Skills Packages: (Word, Excel, Power Point,….)
Computer Tools: (Roadshow –Margin Minder – Basis- SAP)
Languages Fluent in English, French and Arabic.
References Available upon request.
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