The document discusses researching target readers aged 16 to 25 to create a reader profile for a magazine. The author conducted research online about the interests of this demographic and consulted a focus group of their peers. Based on this research, the author produced a description of the ideal reader for the magazine. They then decided the magazine would focus on indie music. To represent this target group, the front cover and spreads featured an indie-style girl dressed in a summer dress on a beach to portray the indie music genre.

2. Different social groups tend
to listen to a variety of
different music genres.
Some of these genres
include indie, rock, gothic,
R&B and classical for Some people act in
example. different ways to other
people, so it is not fair to
represent all people in the
same way.
The genre of music that
people listen plays a major
part to a personality. The
type of music that they listen
to can portray the person to
be something that they are
not.

3. My target readers were mid-
teens to young adults, so from
about 16 to 25 years old.
I researched on various
different websites exactly what
these ages are stereotypically
interested in. After getting an
understanding of what they
are interested in, I referred
back to my focus group and
other people who are the
same age for specific details
about what they like to read.
From this information, I
produced a reader profile for
the ideal demographic for my
magazine – a description of
exactly who would be the
perfect reader.

4. After the research and reader profile were completed, I decided
on what genre of magazine I wanted to do and that was the
indie music genre.
I represented this social group by having an indie-girl as my artist,
therefore featuring her on the front cover, contents and double-
page spread of my music magazine.
It was obvious she was in the indie genre of people because she
was dressed in a summery dress and sitting on a beach. However,
she had curly, messy hair with a flowery band.
I have also mentioned indie bands in the magazine such as
‘Bombay Bicycle Club’, and Reading Festival which is known to be
indie-rock.