Research into adverts (in magazines) for digipaks. I looked at Marina and The Diamonds, Ariana Grande, Adele and Ellie Goulding.

1. Magazine advertisement analysis
Hannah Tapscott

2. I chose to look at Marina &
The Diamonds magazine
advertisement because I
found it surprisingly eye
catching although bright
and bold colours were not
used. The advertisement
comes across as an old
fashioned vintage retro
style poster because of the
colours and floral textured
patterns used, this links to
her genre and style of
music very well. The font
appears in a cream colour
which also appears to be
faded slightly advertising
the title of her debut album
‘The Family Jewels’.
The second image is of the CD single ‘Shampain’. The same font
has been used in this image, it looks alternative as if to appear like
it has been handwritten. The colour however has changed from
white to pink but still using the same font making it easy to read
and easily recognisable. This could be so it is easier to distinguish
the album from the single. The image on the single is similar to
the image on the poster showing continuity as it uses the same
retro style photo. The smaller white text at the bottom of the
advertisement poster gives the audience some basic information
about songs which feature on the album, they appear in bold font
to make them stand out. The digital online music store ‘iTunes’ is
also advertised informing the audience that the album and single
are both now available and can be bought there.

3. I chose to look at Ariana
Grande’s magazine
advertisement for her
debut album ‘Yours Truly’ as
she is my chosen artist.
The main colour scheme for
this advertisement is black
and white with pink.
This album advertisement
is very basic as it gets
straight to the point and
tells the audience what the
advert is selling.
A bold white uppercase font is used to stand out to the audience
on the black background making it eye catching. The pink font
which advertises the name of the album ‘Yours Truly’ remains in
the same font as it appears on the album cover in the left hand
corner of the advert.
Two pale pink stripes across the front of the album on the left side
advertise the release date of when the album when it will be
available to purchase. However on the advertisement it doesn’t
make it clear to the audience where you can buy Ariana’s album.
A larger image of the artist ‘Ariana Grande’ is used as the
background image taking over the advertisement. This is the
same image which is used on the album cover, this is unusual as
the photo on the advertisement is usually a different photo to the
album cover.

4. I chose to look at Adele’s
magazine advertisement for her
album ‘21’. The main colour
scheme for this advertisement is
black, white and green.
I noticed that this album
advertisement is also very basic
as there isn’t much text which
appears.
The text varies in sizes but uses
one main font throughout the
advertisement as it is recognised
as ‘Adele’s brand logo’.
The black and white colour
scheme of the photos is
commonly used for album
covers of Adele’s, this shows
continuity.
The artist name ‘Adele’ appears in a white uppercase bold font
making it clear to the audience who the advertisement is
advertising an album for. The small white font underneath the
artist name and the album title is very small making it unclear
and uneasy to read which is a negative point about this
advertisement. The text reads ‘New album from 2 time Grammy
award winner featuring ‘Rolling In The Deep’.’ This tells the
audience a small amount of impressive information about the
artist. Another negative point about the advertisement is where
it says ‘Available everywhere now’ because it isn’t very helpful to
the audience wanted to buy it as it isn’t very specific.

5. I chose to look at Ellie
Goulding’s album
advertisement for her debut
album ‘Lights’. I found it
very eye catching and
interesting because of the
use of special effects and
bright yellow lights in her
hair. The fade to black at the
bottom of the advert makes
it more interesting and
easier for the audience to
read about the album as the
writing is on a clear black
background.
‘Ellie Goulding’ is written in
a yellow font made to look
like it is made out of lights
this is recognised as ‘Ellie
Goulding’s brand logo’.
It is clear to the audience that at the bottom of the advertisement
the album has been rated 4 stars by magazines. This looks
impressive to the audience and makes you interested to see what
her songs sound like.
On the advertisement it doesn’t say where the album is available
to buy or what date it is released which isn’t very helpful to the
audience, however this could be considered as a positive thing as it
will possibly make the audience look into the artist and want to
find out more about Ellie as an artist and find out more about her
album.