Presentation about social media and mobile use in the pharmaceutical industry. Done during the festivities of the 10 years birthday of Mediplanet/Pharmaplanet

1. DIGITAL TRENDS

2. HANS SMELLINCKX Digital Marketing Manager 20 years experience founder Social Marketing Forum ®Evolution Social Media E-mail Marketing Digital Marketing Interactive Marketing Mobile Marketing Metrics, KPI’s & dashboarding Blogger

5. http://www.youtube.com/watch?v=D_cmT-mNSV4

6. Source:Social media tracker - 2010 Don’t ignore the facts

7. Source:IAB Belgium- 2010 Don’t ignore the facts + 6 million Belgians are online!

8. Source:IAB Belgium- 2010 Don’t ignore the facts

11. Facebook in Belgium 5.4 million ALL age groups 2.9 million daily users Linkedin in Belgium 0.9 million professionals

12. Consumer changed

13. The old recipe: Buyer brand sell happy consumer

14. No more a straight line

15. People talk! Technology allows consumers to talk to each other on a global scale

16. Consumer is in control Jetblue… http:// www.youtube.com/watch?v =K6cwIy3pWMQ

17. Consumer is in control Brand = dialogue

18. Consumer is in control Brand = dialogue

19. The mobile consumer 35% of Belgians own a Smartphone

20. The mobile consumer 75% of c-level own a Blackberry

21. The mobile consumer Mobile internet traffic will double year over year, the next 3 years!

22. YOU changed A visual connected world

23. YOU changed

24. YOU changed

28. Biggest network of healthcare pro’s 1.7 million members

29. If we can’t get help from the brands, we’ll do it ourselves! Founder Patientslikeme

30. Johnson & Johnson

31. ePatients

32. Education…

34. Interactive Marketing Consultants Hans Smellinckx Twitter.com/hanssmellinckx www.onlinemarketingmanager.be