Toastmasters Belgium Web Presence Workshop @ SHAPE 15/06/2013
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Workshop on how Toastmasters Clubs can benefit from a good web presence. Presented at the Toastmasters Officer Training 15/06/2013 at SHAPE (Mons - Belgium). By Renaat Toppets and Hans De Raeve.
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Toastmasters Belgium Web Presence Workshop @ SHAPE 15/06/2013
- 1. Toastmasters Belgium Improve our online Presence Workshop Toastmasters Online
- 2. Agenda Renaat Toppets www.lifehacking.nl Hans De Raeve www.ideasinaxion.com
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- 6. 6 WHY
- 7. WHY to improve online presence? - Attract new and retain existing members. Introduce more people to the value of Toastmasters Improve the value for the members - Create more interaction between the clubs - Marketing Toastmasters International Toastmasters Belgium Toastmasters Club
- 8. Why grow the number of members? •Make Belgium a better place •Greater representation of Toastmasters •Greater financial resources •More helping hands
- 9. Why grow the number of members? •Diversity = Learning •More enthusiasm •The Distinguished Club Program (DCP) • Membership - Education – Training – Administration • 7: Four new members • 8: Four more new members • And: 20 members or growth 5 new
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- 14. http://support.toastmastersclubs.org The advantages of Free ToastHost Webhost specifically for Toastmasters Easy-to-use web-based software Maintained and supported by a group of Toastmasters Free - there is no-cost for this service! Good Support forum
- 16. The goal of a club website Information for members Attract new members • Inform on toastmasters • Valuable content on public speaking & Leadership • Testimonials http://support.toastmastersclubs.org
- 17. What Makes A Good Website? Content =
- 18. What makes good content? 18 *epublishmedia
- 19. Content Club Website •The club name •Accurate contact phone number •What is Toastmasters? •The features and benefits of TM •The mission and purpose of the club
- 20. Content Club Website • Meeting time and location • Information, Pictures, Video • Meet our members • Testimonials (Social Proof) • Link to the district website. • Link to the Toastmasters Int. website
- 21. Where to find info and help? •The Distinguished Club Program (DCP) http://www.toastmasters.org/1111_DCP •Free ToastHost http://support.toastmastersclubs.org •Toastmasters International Office Resources http://www.toastmasters.org/Members/OfficerResources •Toastmasters District 25 Resources http://www.d25toastmasters.org/resources/ 21
- 23. www.toastmasters.org CHANNELS Plurk, Orkut, Tumblr, Yelp, Yammer, StumbleUpon, FourSquare, MySpace, Prezi … Focus on - Facebook - LinkedIn - Twitter
- 24. www.toastmasters.org INTRODUCTION Some figures about Social Media in Belgium • +/- 5.000.000 Facebook accounts • +/- 1.500.000 LinkedIn accounts • +/- 170.000 Twitter accounts
- 25. www.toastmasters.org INTRODUCTION Why are Social Media so popular? • Staying in touch with family and friends from anywhere • Connecting to others with shared hobbies or interests • Curiosity: see what others are doing • Interactive • Fun!
- 26. www.toastmasters.org INTRODUCTION Social Media is a perfect platform for promoting Toastmasters • Show people what your club does • Make it more real • Encourage prospective members to attend a meeting • Get in direct contact with members and prospective members It doesn’t cost money, only TIME
- 27. www.toastmasters.org CHANNELS: Facebook Facebook Most popular social platform Used by • Individuals : account • Groups of individuals : group • Companies & organisations : page
- 28. www.toastmasters.org CHANNELS: Facebook Facebook Pages • Representation of your club as a brand • Visible to everyone • Make your club more real
- 29. www.toastmasters.org CHANNELS: Facebook Content • Static content [Link] • Banner • Logo • About • Description • Mission • Location • Contact information
- 30. www.toastmasters.org CHANNELS: Facebook Content • Dynamic content [Link] • ‘Status update’ • Post text • Share pictures • Ask questions • Start discussions Engage with the audience
- 31. www.toastmasters.org CHANNELS: Facebook Facebook Groups [Link] • Platform for discussion • Share photos and files • Can be public or private • Private for club members • Public for prospective members
- 32. www.toastmasters.org CHANNELS: Facebook Facebook Events [Link] • Announcements of meetings, workshops, open days • Details can be discussed in advance • People can join • List of participants • Integration into calendar
- 33. www.toastmasters.org CHANNELS: LinkedIn Social networking website for people in professional occupations LinkedIn Groups • Start discussions • Ask questions (‘poll’ – multiple choice) • Get answers
- 34. www.toastmasters.org CHANNELS: Twitter Microblogging service that enables its users to send and read text- based messages of up to 140 characters, known as "tweets". [Link] • Follow users / be followed • Talk about one idea • Refer to website or article • Answer short questions • Specific functionality: • @: refer to another account • # : hashtag: easier to search for a topic • Retweet: post another tweet to your account • Reply
- 35. www.toastmasters.org CONTENT • Link to meeting agenda [Link] • Meeting minutes [Link] • Pictures [Link] • Inspirational quotes [Link] • Public speaking tips • Text [Link] • Video’s [Link] • Check-in [Link] • Start topics [Link]
- 36. www.toastmasters.org GENERAL POINTS OF ATTENTION • Privacy • Ask people before posting pictures or mentionning their names • House style & branding • Club is part of an international organisation • Content • Do’s: about Toastmasters, public speaking, leadership … • Don’ts: politics, non-related topics • Frequency • Not too much: can be irritating • Not too less: people will lose attention Facebook: 2 – 3 x a week
- 37. www.toastmasters.org CONCLUSION • Many people are using Social Media • Social media is an easy way to reach members & prospective members instantly and engage them • Focus on your audience Connect website & Social Media
- 38. Integrate Website & Social Media
- 39. 39 Integrate Website & Social Media
- 40. Connect Website & Social Media Why? • Create social proof on your website •Website is Structured •Create more visibility, Reach more people •More (inter)-action on your page
- 41. Where to find info and help? •Free ToastHost http://support.toastmastersclubs.org •Toastmasters International Office Resources http://www.toastmasters.org/Members/OfficerResources •Toastmasters District 25 Resources http://www.d25toastmasters.org/resources/ •Facebook https://developers.facebook.com/docs/plugins/ •Linkedin http://developer.linkedin.com/plugins •Twitter https://dev.twitter.com/docs/embedded-timelines 41
- 42. What is next? ACTION! Online Presence & Social Media is a good idea for all Belgian clubs … … so improve the webpresence of your club … use the available resources … share and interconnect dedicated Facebook group 42