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Festival Marketing Workshop Insights

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1) Festivals have various purposes such as bringing economic and tourism benefits to a community, celebrating local culture and history, and developing arts and music opportunities for youth. 2) Drivers for festivals include people, knowledge, and market forces that initiate and support the activities the festival was designed for, such as community cohesion, education, and tourism. 3) Understanding the purpose and drivers is key to defining a festival's vision and mission, and identifying stakeholders, partners, and intended audiences.

FormationDivertissement et humourTechnologie
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Festival Marketing WHY HAVE A FESTIVAL? Abigail Carney Associates 2010 Festival Marketing Workshop HCMC December 2010
Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Drivers ,[object Object],[object Object],Abigail Carney Associates 2010
Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Purpose ,[object Object],Abigail Carney Associates 2010
 
Lammermuir Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Lammermuir Festival ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Lammermuir Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
 
Lammermuir Festival ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Lammermuir Festival ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Lammermuir Festival ,[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
 
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
 
Imaginate Children’s Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Children’s Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Children’s Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Children’s Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Children’s Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Children’s Festival ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Children’s Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Children’s Festival ,[object Object],[object Object],Abigail Carney Associates 2010
Imaginate Children’s Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Common Festival Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Common Festival Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Sharing ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
[object Object],Abigail Carney Associates 2010
Planning tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Planning tools ,[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Planning tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
So where are we? ,[object Object],[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Purpose ,[object Object],[object Object],[object Object],Abigail Carney Associates 2010
Purpose ,[object Object],[object Object],Abigail Carney Associates 2010

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Festival Marketing Workshop Insights

  • 1. Festival Marketing WHY HAVE A FESTIVAL? Abigail Carney Associates 2010 Festival Marketing Workshop HCMC December 2010
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Notes de l'éditeur

  1. The drivers for our festival?