The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
7. Targeting Traffic Where is your audience & how to reach them? - Keywords are critical for direction - Search engines are a primary vehicle - Customer insights will guide keyword research - Pick the right channels and promotional mix
9. Rules of Digital Marketing Attract Visitors Convert Visitors to Leads Analyze and Measure ROI Modify Accordingly
10. Tips for a rock solid website 1. Clear objectives with a call-to-action. 2. It's about the visitor not you or your boss. 3. Focus on good content. Use multimedia. 4. Prioritized navigation & consistent design. 5. Compliant with web standards.
15. Keyword Choice *Terms with high demand and low competition* “ beef” = 85,000 searches/month Competition = 55.7 million pages! VS “ angus beef” = 1,094 searches/month competition = 1.7 million pages! *Use Google AdWords to research keywords*
21. YOU Online Community Social Networks Email Wiki Reviews Word of Mouth Influencers RSS Website Comments Blogs Ratings Tweets Advocacy Trial Awareness
29. The Medium is the Message Research is the primary activity on the web so, marketers must become good publishers. --Every company is now a media company-- Publish – Appear – Connect
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35. Analytics & Metrics - Easier to track than other media channels - Connect activity to objectives - Track where users are coming from - Know most popular pages and gain insights - It’s about conversion - Fail fast. Try again. Measure.