The document discusses predictions for the future of social media. It predicts that 1) the social web will be omnipresent, surrounding people at all times, 2) new social platforms will emerge that capitalize on existing human behaviors like laziness, sharing information, and helping one another, rather than creating new behaviors, and 3) people will share more personal information than ever before for rewards like deals, discounts, and free items.

1. The Future of Social Media
@mrTomOllerton

2. The Future of Social Media
@mrTomOllerton

3. There is no future in social media!

4. Well that’s not actually true

5. What I mean is...

6. What I mean is...
we will stop talking about “social media”

9. Most (normal) people don’t anyway

10. The future is a omnipresent social web

11. The original web connected computers

12. “Our” web connects people

13. “Our” web connects people
The web was designed to be social

14. “I designed it for a social effect — to help people
work together — and not as a technical toy”
Tim Berners-Lee

15. “I designed it for a social effect — to help people
work together — and not as a technical toy”
Tim Berners-Lee

16. Now we have technology that comes with us,
surrounds us and connects us...

17. That web is social

18. So what does the future hold?

19. New social platforms
will emerge that will
capitalise on existing
human behaviour...

20. New social platforms
will emerge that will
capitalise on existing
human behaviour...
..not create new ones

21. Here are some examples of human behaviour
that the future of social will capitalise on

22. # 1 Laziness

23. Everyone hates filling out forms

24. They can make your eyes bleed

25. Soon we will never fill out a form online again

26. We will save time by sharing our personal data

27. Fill out forms over and over again?

28. Or just click one of these buttons?

33. Our social profiles will be online passports as we
care less and less about our information being
shared across the web

34. Sharing

35. Plan Cast

36. Plan Cast

37. We’re going to start sharing a lot more

38. 5 billion items are shared a month
That’s 5 times what it was 6th months ago

39. What we consider private now we will happily
share in the future for rewards

40. is a location based social game which
rewards you with “badges” for sharing
your location through your mobile with
your friends.

41. Foursquare and the FT recently teamed up
to offer students who “checked in” in their
college canteen free access past the FT
paywall giving them access to free content.

42. Participants swapped private
location data for a reward

43. Tell the world where you are

44. Tell the world where you are
Get free stuff from brands

45. Tell the world where you are
Get free stuff from brands
Ker-ching!!

46. #3
Helping Each Other

47. “Team work makes the
dream work”
- @zdp

48. Social Shopping
Dell’s Swarm offers consumers group deals

49. Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
they’ll give you $200 off.

50. Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
they’ll give you $200 off.
The deal is up for a couple of days and when
the time runs out the deal is worked out.

52. Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in

53. Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
A recent deal with Gap offered $50 of back to school
gear for $25

54. Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
A recent deal with Gap offered $50 of back to school
gear for $25
The deal did $11 million in one day!

55. Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
A recent deal with Gap offered $50 of back to school
gear for $25
The deal did $11 million in one day!
$11 flippin’ million!!!

56. Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
we’ll give you 200$ off.
The deal is up for a couple of days and when
the time runs out the deal is worked out.

57. Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
we’ll give you 200$ off.
The deal is up for a couple of days and when
the time runs out the deal is worked out.
Africa Unsigned allows African musicians to
crowdsource financial support to make an album.
You can donate as little as a dollar.
This taps into a continent worth of talent that
couldn't have never hoped of commercially
releasing music.

58. Mobile

59. Most of us are mobile and get out and about
quite a lot.

60. Most of us are mobile and get out and about
quite a lot.
This isn’t going to change.

61. Most of us are mobile and get out and about
quite a lot.
This isn’t going to change.
Social Media will come with us and will
increasingly tell us where to go...

62. 45% of all mobile use in the UK online
is spent on big blue.

63. Where you are says a lot about who you are

64. Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!

65. Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m on the bus”

66. Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m on the bus”
“I’m in oxford circus”

67. Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m on the bus”
“I’m in oxford circus”
“I’m drunk in Basingstoke”

68. Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m on the bus”
“I’m in oxford circus”
“I’m drunk in Basingstoke”
“I’m snogging a dog in Bath”

69. Playing

70. 200 million people play social games every month

71. Virtual World’s are for losers right?

72. 1.1 Billion active users of virtual worlds today –
25% growth in 6 months

73. Online games passed e-mail as the second-most
popular activity online

75. 80 Million Active Users

76. That’s more active users than

77. When was the last time you decided to leverage
farmville as a viable social platform?

78. Social gaming will cross over into the real world

79. If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café!

80. If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin

81. If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop

82. If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop

83. If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop

84. If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop

85. Buy these tomatoes and get 5 Free Farmville Cash!

86. Buy these tomatoes and get 5 Free Farmville Cash!
What more do you want out of life?

87. Facebook credits will be the worlds
first global currency.

88. It won’t be long until you...
“pay with facebook”

89. Scary sh*t

90. Happy Farm is a farmville competitor

91. One user was so addicted to Happy Farm

92. Their spouse burned their house down

93. Happy

94. Sad

95. Happy

96. Sad

97. Happy

98. Sad

99. Happy

100. Sad

101. Happy

102. Sad

103. “Go” is an ancient chinese game now massive
online

104. Harmless enough?

105. Baby dies while doctor plays “Go” game online

106. 1. The future is a omnipresent social web

107. 1. The future is a omnipresent social web
2. New social platforms will capitalise on existing
human behaviour

108. 1. The future is a omnipresent social web
2. New social platforms will capitalise on existing
human behaviour
3. We’ll share more than we ever thought we would.

109. 1. The future is a omnipresent social web
2. New social platforms will capitalise on existing
human behaviour
3. We’ll share more than we ever thought we would.
4. Sad people (myself included) will play stupid online
games until someone invents a good one then we’ll all
do it.

110. tom@skive.co.uk
@mrtomollerton
www.deepandmeaningless.com