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BRINGING THE PURPLE COW TO MARKET:BRINGING THE PURPLE COW TO MARKET:
TAPPING INTO THE EXPERIENCE ECONOMYTAPPING INTO THE EXPERIENCE ECONOMY
BRINGING THE PURPLE COW TO MARKET:BRINGING THE PURPLE COW TO MARKET:
TAPPING INTO THE EXPERIENCE ECONOMYTAPPING INTO THE EXPERIENCE ECONOMY
Sacred Cow, Purple Cow, Cash CowCow, Purple Cow, Cash Cow
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Bringing the Purple Cow to the Market: Tapping Into the Experience Economy by Lara Bazant

  • 1. BRINGING THE PURPLE COW TO MARKET:BRINGING THE PURPLE COW TO MARKET: TAPPING INTO THE EXPERIENCE ECONOMYTAPPING INTO THE EXPERIENCE ECONOMY BRINGING THE PURPLE COW TO MARKET:BRINGING THE PURPLE COW TO MARKET: TAPPING INTO THE EXPERIENCE ECONOMYTAPPING INTO THE EXPERIENCE ECONOMY Sacred Cow, Purple Cow, Cash CowCow, Purple Cow, Cash Cow