The Next Phase of eCommerce Unveiled

Twitter: #NextPhaseEcom
@Espire
PRESENTED BY Harrison Watson
Espire Marketing Columbus, Ohio
The Next Phase of
eCommerce

About EspireWhere We Started, Where we are now, Our Main Goal

Our Goal
Espire Marketing
Columbus, Ohio
Exceptional Quality
At an unbeatable value
Small Business marketing & web design firm serving Central, Ohio.
Where WE STarted
Provide small to medium sized businesses with exceptional quality web
technology & marketing services at an unbeatable value.
Espire Today
Serving businesses from coast-to-coast, from startups to multi-million dollar
internationally operating organizations.

Major Milestones
Espire Marketing – Columbus, ohio
o 2008 - Espire Marketing starts as a blog to teach small businesses to how to market
themselves online.
o 2009 - Blog reaches readers in 65 nations globally.
o 2010 - Officially opened doors to the public as a marketing & web design firm.
o 2011 - Developed lower cost method of deploying eCommerce & corporate websites
utilizing open source technologies, and providing solid SEO foundations for clients.
o 2012 - Began Research & Development on strategies to reduce the cost of
eCommerce development further.
o 2013 – Develops process for optimizing & integrating product data for eCommerce
websites branded as “Feedigi”
o 2013 – Develops new eCommerce platform to drastically reduce the cost of
eCommerce for businesses.

Ecommerce Industry
Where it stands, Future Forecasts, Effects on Small Business

GROWTH IN THE INDUSTRY
Espire Marketing Columbus, OhioTwitter: #NextPhaseEcom

GROWTH IN Mobile Commerce
(USD Billions) 2011 2012 2013 2014 2015 2016
Tablet $5.45 $13.86 $24.0 $34.33 $46.44 $61.06
Smartphone $7.50 $9.86 $13.44 $16.69 $20.49 $24.32
Other Mobile $0.68 $0.94 $0.96 $1.15 $1.37 $1.48
TOTAL $13.63 $24.66 $38.40 $52.17 $68.29 $86.86
Source: eMarketer.com 1/10/2013

GROWTH IN THE INDUSTRY
Yearly Sales Number of Retailers
≥ $12,000 90,501
≥ $25,000 54,686
≥ $50,000 33,983
≥ $100,000 21,118
Source ReferralCandy.com 8/14/2012
Number of Total Retail Businesses - 715,399
Source (American Factfinder US Census)

Ecommerce Barriers to
Entry
The issues businesses face to compete in eCommerce.

eCommerce Barriers to Entry
High Development
Costo Fully developed, professionally designed, eCommerce sites are costly.
Costs can increase into tens of thousands of dollars to develop.
High Management Cost
o Typically a few hundred dollars are required monthly just to manage the
eCommerce site.
lack of experience &
resourceso Lower cost options often rely on the business to build & or manage the sites
themselves.
o Additionally these options often do not take into account the marketing
foundations necessary to truly excel online.

Top problems That stifle ecommerce
2. Poorly designed
website
1. Poor platform for
growth
3. Poor shopping experience
4. Poor marketing
effortsOur solution addresses each of these
issues

espire ecommerce
Our solution unveiled.

Platform for growth
Building with the strongest foundation possible.

Platform for growth
Built for Growth
Software: Magento
Community
Magento® is a registered trademark of Magento, Inc.
oStrongest open source
eCommerce platform in the
market
oUsed by some of the
largest brands in the world.

Powerful Built in tools
Powerful Built In Tools
Software: Magento
Community
o Marketing Tools
o SeO Tools: Sitemap, SEO
URLS, Meta info
o Powerful Checkout,
Payment, & shipping options
o Powerful Catalog
Management
o International Version
Support
o Gift Options, Store Credits,
Customer RewardsTwitter: #NextPhaseEcom

Powerful Extensions
Powerful Extensions
Software: Magento
Community
o Add Advanced Site Functionality
o Increase Customer Experience
o Integrate with CRM Software
o Advanced Social Integrations
o Advanced Marketing Integration

Powerful admin panel
Powerful admin tools
Software: Magento
Community
o Easily Track Sales & Customers
o Manage product catalog
o Create and edit pages
o Easily create promotions

Advanced analytics
Advanced Data analysis
Google Analytics
Information
o Track visitor data
o Track your top content
o Track conversion rates
o Track KPI For Growth

Client Portal
Simple, yet powerful
One place to access it all
o Access Customer
Support
o Add Advanced
Functionality
o Access Tutorials
o Update your account
info
o Manage your services

Client Support
How may we help you?
Customer support
o 24/7 support via email
o Phone support during business
hours
o Private Message Support via
client portal
o Hosting Included with every
website

Beautifully designed
Dazzling professionally designed eCommerce.

Beautifully designed
Plenty of options to choose
from
Professionally Designed
themes
o Completely
Customizable to meet
your brands needs

Completely Customizable
themes
o Unlimited Colors

themes
o Unlimited Colors
o Beautiful Google Fonts

themes
o Unlimited Colors
o Powerful Revolution
Slider

themes
o Unlimited Colors
Slidero Advanced Mega Menu

themes
o Unlimited Colors
Slidero Advanced Mega Menu
o Advanced Sales Design
Functions
o Ajax add to cart
o Product Lightbox &
Cloud Zoom
o Product Call out
Banners

Responsive TEchnology
Shop on Any Device
Our websites adapt to fit the screen of
any internet enabled device.
No need for mobile
app
Because your site already adapts to
mobile devices, there is no need to build
a separate app for your users to shop.
Familiar shopping
experience
Responsive design gives your shoppers
a familiar shopping experience across
multiple devices. Mobile shopping made
simple.

Superior shopping
experience
How Feedigi (patent pending) makes this possible.

Superior Product Data
Product Optimization &
Integration
Feedigi
The key to driving down
costs and providing a
superior sales platform.

Optimized Product images
Why Images Matter
Shoppers need to feel the
quality with their eyes.

Compelling Product descriptions
Why Descriptions
matterThe right description
makes a big difference in
sales conversion.

Search Engine Optimized
Why SEO matters
Reach more people
through more key terms to
drive product sales.
*SEO importing not available with all eCommerce software. It
is allowed with Magento.

Seamless Integration
Why Seamless Integration
MattersManual product integration
requires a great deal of
time and money.
Seamless integration of
optimized product data
reduces that cost
significantly.

Marketing Portal
Our solution to eCommerce marketing deficiencies.

Marketing Training
Training Resources for Clients
Designed with you in
mind
o Marketing newsletter
o marketing blog resources
o Marketing webinars
o Training videos
o Individualized training
subscriptions

Marketing Portal
Quality marketing for low
monthly rate
Access to powerful
services
o Advanced seo services
o Social media marketing
serviceso Email marketing
serviceso Connect to industry
leaderso Build a strong affiliate
program

ecommerce problems That we solve
2. Poorly designed website – Professional Design,
Responsive Technology
1. Poor platform for growth – Magento, analytics, client
portal
3. Poor shopping experience – feedigi, optimized
product data integration
4. Poor marketing efforts – Free marketing resources,
marketing portal
But what about the cost?

Unbeatable ecommerce web design
from $199
Espire Marketing – Columbus, ohioTwitter: #NextPhaseEcom

Cost difference analysis
Professional Developed
1,000 product site
($50,000 sales annually)
Traditional eCommerce
Cost to Retailer
Espire eCommerce Cost
to retailer
Cost Savings
Product Data Optimization $2,500 Included
eCommerce Website
Development
Between $9,000 to
$12,000
$499 set-up
Monthly Maintenance ≈ $250/month $99/month + 5% of
monthly sales
12 month cost of
ownership
$14,500 - $17,500 $4,187 $10,300 - $13,300*
24 month cost of
ownership
$17,500 - $20,500 $7,875 $9,600 - $12,600*
36 month cost of
ownership
$20,500 - $23,500 $11,563 $8,900 - $11,900*
Result: Spend less money managing your business & more money grow
*Cost Savings analysis based on quote from DesignQuote calculator from a professional firm. Actual results may vary. See saved quote for details.

OUR CONTACT DETAILS
Contact Espire for more details about the platform or for additional services.
www.EspireMarketing.org
info@espiremarketing.org
1-614-585-9329
@Espire
Facebook.com/espiremarketing
WEBSITE
:EMAIL:
TELEPH
ONE:

THANK YOU FOR
YOUR TIME
We will now take any questions from the audience.

The Next Phase of eCommerce Unveiled

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