Everyone knows keywords are important, but how to do you know which ones matter most .....https://goo.gl/q4O1Z3

1. Competitor Keyword Analysis
Everyone knows keywords are important, but how do you know
which ones matter most? One way of deciding which keywords
to target for your website is by taking inspiration from your
competitors. Simply enter your own domain and a competitor
domain comparison tool to view the keywords for which each
domain ranks in the top 100 in google.com, google.co.uk,
google.de, etc.
Turn off the results for your own domain to view only those
keywords for which your competitor ranks, but for which you do
not at all

2. Broken Links
• Links are as important as ever when it comes to good SEO – not just for
Google but for your visitors, too. It’s no longer just a question of quantity,
but increasingly of quality as well. Backlinks need to be thematically
relevant and one thing you certainly don’t want are broken links.
• Broken internal links with 404 errors frustrate both your visitors and
Google. Run an on page analysis and head to Anchor Texts > All internal
links. Filter for any URLs with a 404 error and react accordingly.
• Broken backlinks from external pages are equally useless. powerful link
tool will tell you how many backlinks a domain has, and also whether a
target URL no longer exists.
• Head to Links > Broken Pages to view a list of URLs to which backlinks
point but which are no longer accessible. The solution: use a 301 redirect
to redirect the link to another URL containing the right content. This way,
both users and search engines land in the right place.

3. Text Optimization
• It doesn’t matter how good your technical SEO is if your content is below
par. Why should Google rank your page higher than those above you?
Does your site really contain higher quality content? What do you offer
that others do not?
• You can measure the thematic relevance and quality of a page’s content
using built in text optimizer. Identify an important keyword, then head
over to Onpage > Text Optimization and start an analysis.
• When it’s finished, load your URL’s content using the button as shown and
carry out changes live in the tool to see how your new text will affect your
content’s value, ideally ranking between the average and max value for
the top keywords listed. Simple. Optimized content, perfect for Google.
Harunor rashid
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