Fairtrade is changing the way Trade has been done where the big boys take it all, fairtrade is now supporting workers,producer and farms to have better terms. thus its advantageous to the workers, the community and the environment as 10% premium comes back as a social premium to help workers invest in their socio-economic empowerment. by Buying fairtrade certified products you support this noble idea of change. Harvest Ltd a flower farm in Kenya has used the premium to change the lives of workers community and on reforestation and conservation of river Athi among other projects. Fairtrade is an Important life change read it on; Harvesting Happiness: Fairtrade changing lives in Kenya Happier employees, higher productivity, increased sales. Since becoming Fairtrade certified in 2011, Harvest Limited’s Athi River flower farm is thriving. Certification has helped Harvest increase sales by 30 percent and gave a boost to productivity, but most importantly the farm’s workers have launched an ambitious development plan to improve livelihoods through the Fairtrade Premium. Workers in the grading hall of Harvest Limited Athi River flower farm. They defoliate, size, bunch, and pack the bouquets. Janet Murkali, 29 yrs, cutting rootstock for grafting at Harvest Limited Athi River flower farm, situated along Athi River near Nairobi, Kenya. Lawrence Mwangi has been working at Harvest Limited for 12 years. A women's empowerment group has formed and launched a project to breed and sell pigs. A new pig stall will be built soon. Harvest Limited also provides a day care centre/ creche for the children of employees. All photos by Nathalie Bertrams 10 December 2014 November 2014, photos and story by Nathalie Bertrams A rose farm and its ecosystem Harvest, in operation for 15 years, employs about 700 people and produces over 35 million roses annually in their Athi River greenhouses. While the adjoining area is dry, dusty and has seen too little rainfall over the past years, the flower farm is surrounded by lush vegetation, flowers and trees - a result of their conservation efforts. The Harvest Premium Committee has elected to dedicate a portion of their Fairtrade Premium toward environmental projects in their community, such as planting trees along the Athi River. The reforestation prevents soil erosion, preserves the water catchment area, and improves the local ecosystem, which has its share of crocodiles and hippos. Indigenous trees from their fast-growing nursery are donated to the local council and municipality, schools and hospitals and sold to employees at subsidized prices, setting an example for surrounding neighbourhoods. Big ideas taking root at Harvest Active environmental protection is just one pillar of the Fairtrade Premium Committee’s strategy. The Committee is working on the implementation of an ambitious 5-year development plan focused on gender and environmental protection.

1. WARMLY
WELCOME !
HARVEST FAIRTRADE
WELCOMES YOU ALL TO
HARVEST LTD

2. HARVEST FAIRTRADE S.H.G
FAIRTRADE PREMIUM COMMITTEE
“ Growing stronger with Fairtrade”

3. POWERS OF THE
GENERAL ASSEMBLY (GA)
THE GENERAL ASSEMBLY IS THE HIGHEST
DECISION MAKING ORGAN, THE SUPREME .
THE FPC DERIVES ITS POWERS AND
MANDATE FROM THE GENERAL ASSEMBLY
OF WORKERS.
NOTHING IS DONE WITHOUT GA APPROVAL.

4. Members in a General Assembly

5. Forward Statement
• The Harvest Fairtrade Group as a legal Body is managed
by a Fairtrade Premium committee comprising of a twelve
member committee.
• The group has been in existence for 3 years.
• FPC has a adopted a committee systems empowered and
capacitated , with strong values of transparency ,
accountability and more so a responsible premium
organization.

6. COMMITTEE MEMBERS
• Alice Maru----------------- Fairtrade officer
• Doris Karimi--------------- Management Advisor/Rep.
• Sylvester Wabwire ------- Management Advisor/Rep.
• Samwel Atieno ----------- Chairperson
• Tabitha Wambua--------- Vice Chairperson.
• Lawrence Mwangi-------- Treasurer.
• Hellen Ndirangu----------- Secretary.
• Danson Mutua------------- V. secretary.
• Elima Gladys --------------- Member
• Josephine Mwikali --------- Member
• Paul Musembi -------------- member
• Joseph Nzioka--------------- member

7. 1st
Year Strategy
- Capacity building of workers and the FPC
-Build an organization with strong pillars and values
-Benchmark ISEAL alliance Credibility Principle into our
system
a)Sustainability
b)Transparency
c)Truthfulness
d)Rigour
e)Improvement
f)Impartiality
g)Engagement
h)Efficiency
i)Accessibility
j)Relevance.
-Strong institution that survives the test of time, With strong
pillars

8. IMPLEMENTED PROJECTS
• Workers awareness on Fairtrade
• FPC capacity building
• Education Of Workers Children (Bursaries).
• Course For Workers Project
• Group Support Project
• Community Support Projects (Sanitary towels)
• Environment Conservation Projects
• Organizational Development Projects
• Women Empowerment
• Revolving Funds Scheme/home improvement/product loans
• Income generating projects (public address, trees, cow peace)
• Sports And Culture Projects
• Cooperative Savings And Credit society Loans
• Workers Health Project (Typhoid Vaccination & malaria)
• Desk and lockers project
• Boarding beds project

9. Conserving the Environment

10. Other projects/ 2015/2016
calendar
• Single mothers Project
• Widows project
• Sponsorship
• Special group support ( the disabled) physically
challenged
• Public library
• Workers health project
• Disaster and emergency management project
• Carbon management Plan
• Fairtrade open Day
• Supporting schools

11. Projects Summary
• Projects Pillar (strategic plan):
Past/ implemented, present- current , & future
projects
– Review changes in projects,
– Strategic points
– Implementation strategy
Average Project
Beneficiaries
Majority project Beneficiary
Age factor beneficiary
Time- 3yrs
Number
of
Employees

12. Great Achievements
Fairtrade First ever award Winner
• Workers’ Premium Committee – Africa: Harvest, Ltd.
• The workers at Harvest LTD launched an ambitious 5-year
strategic plan focused on gender and environmental protection
just one year after becoming Fairtrade certified. Their
Premium money has been dedicated to supporting public
schools in the community, with extra support to ensure girls
can attend. They also have a fast growing nursery for trees,
which are planted alongside the River Athi to protect and
improve the surrounding ecosystem.
• Other finalists included: Liki River Farm – Longonot
Horticulture Division in Kenya, and the Volta River Estates
Limited (VREL) in Ghana.
Reference : www.fairtrade.net/single-view

13. First Ever Fairtrade Ward
Best Premium Committee
Harvest Ltd

14. Competitive Approach
• Sound approach to investment
• Strategic reviews
• Benchmarks pillars
• Performance score card
• Clear needs analysis
• Strong institutional values
• Structural management principle
• Feasibility study and risk analysis to projects
• Transfer of skills
• Capacity building

15. Positioning
• Harvest fairtrade has positioned itself as an organization
with distinct characteristic , through Benchmarking process
such as
• MDG goals
• Post MDG
• Sustainable development goals- 17 points
• Ethical Initiatives
• UNDP charter
• Kenya Vision 2030.
• Transformative approach of Fairtrade international

16. Communication Strategies
• Social networks:
Facebook Page “harvest fairtrade shg”
Community Page “Harvest Fairtrade SHG”
Twitter page “ Hfairtrade
• Target Group: members of harvest Group,
Community members, Social organizations,
buyers, consumers, certification body,
Regional organizations.

17. Projects & Fulfillment
• Bursary project: has benefited 120 families with average of 60%
of total school fees per year paid.
• Has reduced school drop-out due to school fees by
• a) secondary schools- 50%
• b) Colleges By 60%
• c) University by 60%
• Increased enrollment to schools by
• Secondary schools by 50%
• Colleges By 20%
• University no exact figures recorded on enrollments
• ( Data provided by Kinanie secondary, Mavoko secondary and
Athi river Primary.

18. Home Improvement Product loans
• Launch plan: to help workers access household items with less
stress
– Provide workers with access to basic product through a loan
scheme free from interest charges
• As benefited over 230 workers through a strategic
implementation plan
Jan Feb Mar Apr May Jun July Sep Oct Nov Dec
Phase 1Phase 1
Phase 2Phase 2
Phase 3Phase 3

20. Workers Health Project
• Tailored to help prevent disease pandemic Such as
• Typhoid vaccination
• Malaria
• Meningitis
• TB
• HIV Aids
• Hepatitis A and B
• Cervical cancer
 The project under Typhoid Vaccination drive affected positively
620 employees who were vaccinated against salmonella Typhi

23. Sacco loaning Scheme
• Short term loans as an investment to the Workers
through the workers Sacco project
• Double benefit Strategy:
1. Loan Sacco the workers gets interest accrued at 1.2%
P.m.
2. Workers acquire loans from the Sacco at 1.5% p.m
 Strategic point
Workers cushioned a total of 1.2% of the loan Interest and
only pay the loan at 0.3% of the loan interest.

24. SACCO CHAIRMAN GIVES SPEECH OF
APPRECIATION
WORKING TOGETHER
FOR THE BENEFIT OF
ALL WORKERS
IS KEY TO OUR
ACHIEVEMENT
THANK
YOU
ALL

25. Group Support/Women Empowerment
• To empower a group of workers to invest in Small and
medium enterprise
• The strategic approach: age factor, General status of
employees, entrepreneurs among workers group
• The project has benefitted 50 women directly through
groups and 20 men through groups of ten
• Expanded to fix members of the group in age bracket of
50yrs to 60 year to venture in life venture business to
cushion
• As a policy framework that guarantee security.

27. Environment Project
• Reduce environment degradation and global
warming.
• Offsetting of Carbon Emissions; planting of trees.
• Conservation of River Athi
• Beautify the environment and create a good outlook
of the surrounding.
• Reforestation of Athi River area.

28. Community Project
• Support the community through education channels i.e.
schools in Athi-river community through
• a) donation of sanitary towels
- 12 public primary school in Athi-river benefits fully from
sanitary towel donated by Harvest Fairtrade Group.
- 5 public secondary school in Athi-river Community benefits
from the project fully every term.
• Achievements ; has reduced absenteeism 100% on natural
elements of disadvantage.
• Has improved performance of girls in school by 60%
improvement recorded in secondary schools

30. Public Relations
• Strategy & execution
– PR strategies
a)Exhibitions i.e. IFTEX international Flower Exhibition
b)Customers story lines
c) Workers story lines
d)Sales promotional materials
e)Marketing tools such as maxis strategy
f) Community social responsibility projects
g)Awareness campaigns
h)A customs question and answer platform in the Social
media platform

31. Advertising
• Through flyers
• Calendars
• Newsletters

32. Success Metrics
• First year goals achieved with 50.2% of
• workers benefited directly and 90% indirectly
• Second year goals achieved by 100% benefit
to workers directly of each category as
• a) Young --------100%
b) Aged 40-55yrs---100%
• Additional year goals: achieved conservation
of the river stream by 20% tree cover.