This document provides a summary of key findings from a global survey conducted by PayPal and Ipsos regarding online and cross-border shopping. Some of the main findings include:
- China and the US are the largest online commerce markets but India is growing fast. Cross-border shopping is most prevalent in Ireland, Austria and Israel.
- Clothing and apparel is the most popular cross-border purchase category. China and the US are the most popular cross-border destinations overall but Europeans shop within Europe more.
- Most cross-border purchases are still made on computers but mobile is growing. Shipping costs and payment safety are the top drivers for cross-border shopping while costs and authenticity are barriers.