SlideShare une entreprise Scribd logo
1  sur  43
UNLOCK THE POWER OF SIMPLICITY 
BY HASSEN WESLATI 
STRATEGIC PLANNER GREY TUNISIA
THE ART OF ART, THE GLORY OF 
EXPRESSION AND THE SUNSHINE OF 
THE LIGHT OF LETTERS, IS 
SIMPLICITY. 
WALT WHITMAN
WHAT IS SIMPLICITY
THE ABILITY TO SIMPLIFY MEANS 
TO ELIMINATE THE UNNECESSARY 
SO THAT THE NECESSARY MAY 
SPEAK 
HANS HOFMANN
SIMPLICITY IS NOT A SRATEGY 
IT’S NOT A MARKETING POSITION 
SIMPLICITY IS A STATE OF MIND
SIMPLICITY FOR BRANDS
WHAT MAKES A BRAND SIMPLE ? 
A REMARKABLY CLEAR AND UNEXPECTEDLY 
FRESH BRAND EXPERIENCES
WHAT’S A BRAND EXPERIENCE? 
THE INTERACTION A CUSTOMER HAS WITH THE VARIOUS 
TOUCHPOINTS IN THE PROCESS OF PURCHASING AND 
USING A BRAND OR PRODUCT 
AWARNESS INTEREST DESIRE PURCHASE USE
PACKAGING BILLS 
BRAND 
E-MAIL 
WEB 
SITE 
CUSTOMER 
SERVICE 
FB 
PAGE 
MOBILE 
APP 
TV ADS 
PRINT 
ADS 
PRODUCT 
STORE 
LOGO 
EVENT 
BROCHURE 
PR 
TAG 
LINE 
CATALOGUES 
BRAND 
EMBASSADORS 
TOUCH POINTS
WAYS TO SIMPLICITY
COMMUNICATION 
MARKETING 
BRAND EXPERIENCE 
PRODUCT COMMUNICATION 
Marketing 
Product
SIMPLE PRODCUT 
PRODUCT 
SAVING TIME WITH INCREASED 
CONVENIENCE AND 
ACCESSIBILITY / REDUCING 
STRESS BY PROVIDING SAVINGS / 
BRINGING VALUE / EASE OF USE 
AND INTERACTIONS.
SIMPLE MARKETING 
MARKETING 
ENABLING CONSUMERS TO GET 
MORE FROM LIFE: DEEPER 
RELATIONSHIPS, EASYGOING 
LIFESTYLES. 
TAKE A CUSTOMER-CENTRIC 
APPROACH TO EVERYTHING, 
INCLUDING ALL TOUCHPOINTS.
SIMPLE COMMUNICATION 
COMMUNICATION 
COMMUNICATING DIRECTLY, 
CLEARLY AND WITHOUT JARGON.
COMMUNICATION 
COMMUNICATION 
MARKETING 
PRODUCT 
MARKETING 
ENABLING CONSUMERS TO GET 
MORE FROM LIFE: DEEPER 
RELATIONSHIPS, EASYGOING 
LIFESTYLES. 
TAKE A CUSTOMER-CENTRIC 
APPROACH TO EVERYTHING, 
INCLUDING ALL TOUCHPOINTS. 
PRODUCT 
SAVING TIME WITH INCREASED 
CONVENIENCE AND 
ACCESSIBILITY / REDUCING 
STRESS BY PROVIDING SAVINGS / 
BRINGING VALUE / EASE OF USE 
AND INTERACTIONS. 
COMMUNICATING DIRECTLY, 
CLEARLY AND WITHOUT JARGON.
APPLE CASE STUDY
PRODUCT 
A SIMPLE PRODUCT EXPERIENCE
PACKAGING MARKETING 
SIMPLE PACKAGING
STORE 
MARKETING 
SIMPLE STORE EXPERIENCE
WEBSITE 
MARKETING 
SIMPLE WEBSITE NAVIGATION EXPERIENCE
WEBSITE 
COMMUNICATION 
MARKETING 
SIMPLE ADS 
SIMPLE WEBSITE NAVIGATION EXPERIENCE
ADVERTISING 
COMMAMRUKNEICTIANTGION 
SIMPLICITY BRINGS ORDER 
TO COMPLEXITY 
JONATAN IVE 
APPLE ‘S SENIOR VICE PRESIDENT 
OF DESIGN 
SIMPLE ADS, COMMUNICATING DIRECTLY, CLEARLY AND WITHOUT JARGON
WHY SIMPLICITY IS SO IMPORTANT
SIMPLICITY IS ELEMENTAL, ESSENTIAL AND PROFITABLE
SIMPLICITY IN COMMUNICATION
?
HELL NO !!!
THE BEST IDEAS ARE THE 
SIMPLE ONES
IT’S ABOUT SAYING THE SAME THING IN A SIMPLER 
WAY 
B 
A 
B 
A 
SIMPLE IS BETTER
SIMPLY THANK YOU 
has.weslati@gmail.com

Contenu connexe

Similaire à Unlock the power of simplicity

Advertising1
Advertising1Advertising1
Advertising1
kscnair
 
E. M.
E. M.E. M.
E. M.
q q
 
üMi̇t aydin 125093 ödev6
üMi̇t aydin 125093 ödev6üMi̇t aydin 125093 ödev6
üMi̇t aydin 125093 ödev6
Ümit Aydın
 

Similaire à Unlock the power of simplicity (20)

Types of advertising copy
Types of advertising copyTypes of advertising copy
Types of advertising copy
 
Summer internship report at ifortis corporate
Summer internship report at ifortis corporate Summer internship report at ifortis corporate
Summer internship report at ifortis corporate
 
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...
SEND15 | The Customer Journey in a Digital World: One customer. Many journeys...
 
Storytelling e Dati: vendere (o convertire) significa raccontare storie - Kno...
Storytelling e Dati: vendere (o convertire) significa raccontare storie - Kno...Storytelling e Dati: vendere (o convertire) significa raccontare storie - Kno...
Storytelling e Dati: vendere (o convertire) significa raccontare storie - Kno...
 
Storytelling e Dati: vendere (o convertire) significa raccontare storie - Kno...
Storytelling e Dati: vendere (o convertire) significa raccontare storie - Kno...Storytelling e Dati: vendere (o convertire) significa raccontare storie - Kno...
Storytelling e Dati: vendere (o convertire) significa raccontare storie - Kno...
 
An Experience Worth Raving About
An Experience Worth Raving AboutAn Experience Worth Raving About
An Experience Worth Raving About
 
Advertising1
Advertising1Advertising1
Advertising1
 
Social Media In Practice - FAU 2014
Social Media In Practice - FAU 2014Social Media In Practice - FAU 2014
Social Media In Practice - FAU 2014
 
E. M.
E. M.E. M.
E. M.
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
 
Building an Integrated Marketing Machine
Building an Integrated Marketing MachineBuilding an Integrated Marketing Machine
Building an Integrated Marketing Machine
 
üMi̇t aydin 125093 ödev6
üMi̇t aydin 125093 ödev6üMi̇t aydin 125093 ödev6
üMi̇t aydin 125093 ödev6
 
Six Ways to Spark Connections with Young Wage Earners
Six Ways to Spark Connections with Young Wage EarnersSix Ways to Spark Connections with Young Wage Earners
Six Ways to Spark Connections with Young Wage Earners
 
Mobile Monday Walt Behnke
Mobile Monday Walt BehnkeMobile Monday Walt Behnke
Mobile Monday Walt Behnke
 
e Marketing
e Marketinge Marketing
e Marketing
 
ING TRUST
ING TRUSTING TRUST
ING TRUST
 
How to launch a event ticketing sales business on mobile [Part 4 - Customer A...
How to launch a event ticketing sales business on mobile [Part 4 - Customer A...How to launch a event ticketing sales business on mobile [Part 4 - Customer A...
How to launch a event ticketing sales business on mobile [Part 4 - Customer A...
 
Media platforms in the user journey
Media platforms in the user journeyMedia platforms in the user journey
Media platforms in the user journey
 
Create buzz word of mouth marketing techniques womm
Create buzz   word of mouth marketing techniques wommCreate buzz   word of mouth marketing techniques womm
Create buzz word of mouth marketing techniques womm
 
Ecosystem Intro
Ecosystem IntroEcosystem Intro
Ecosystem Intro
 

Dernier

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
infoobataborsi24
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
ahmedjiabur940
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
Victoria Olsina
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
infoobataborsi24
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
mikehavy0
 

Dernier (20)

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptx
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintActionKiller Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
 

Unlock the power of simplicity