Deal Networks Investor Deck

1. www.hautedining.com

2. 01 HAUTE DINING WHAT IS
• HD is a free marketing
platform for upscale
restaurants developed
by restauranteurs.
• Groupon and
LivingSocial viewed
as “kiss of death” for
reputation and cost
by many restaurant
operators.
www.hautedining.com

3. 02 THE SOLUTION HAUTE DINING IS
• HD fills existing gap in vertical that lacks
effective, upscale marketing program for
better restaurants.
• Free advertising/marketing for Partner
Restaurant (PR) brand.
• Capability to target prospective diners
when PR wants more guests.
• Minimum HD PR standards preserves PR
brand (not all restaurants make
the HD cut).
• PR offers HD member at least 20%
discount off guest check during
advertised time periods.
• Exclusive HD events to help boost PR
brand awareness and incite member trial.
Restaurants • Members • Events
www.hautedining.com

4. www.hautedining.com
72% OF CONSUMERS WOULD CONSIDER
DINING OUT MORE OFTEN IF MENU PRICES
WERE LOWER DURING OFF-PEAK TIMES.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Between ages of 16-64
197 MILLION
990,000
Restaurants in US
Potential Diners:
03 THE MARKET
2012 US Census Bureau

5. 04 MONETIZATION PLAN
www.hautedining.com
1. Primary Revenue Stream:
Membership sales to
consumers. Annual price
$200 for a single-city
membership, $500 for
worldwide membership.
2. Secondary Future
Revenue Streams:
•Online ad inventory sales
•Event revenues
(tickets and sponsorships)
•Rev share from strategic
partnerships

6. 05 MILESTONES
REACHED
33% OF MIAMI
TARGETED
RESTAURANT LIST
LAUNCH
WEBSITE
2ND
MARKET
PENETRATION
JAN
15TH MAY
1ST
JULY
15ST
AUGUST MAR
4TH
2014 2015
SEED
FUNDING
OF 300K
ACQUIRED
www.hautedining.com
IDEA IS
BORN
MEETING
OF THE
MINDS
TEAM
ASSEMBLED
STARTED
MIAMI-DADE
RESTAURANT
ACQUISITION
STARTED
MIAMI-DADE
MEMBER
ACQUISITION
LAUNCH
PLANNED
OF SMART
PHONE
APPLICATIONS
PLANNED
LAUNCH OF
FT LAUDERDALE
BROWARD
COUNTY
SOBE
FOOD & WINE
FESTIVAL
PLANNED
LAUNCH OF
BOCA RATON
PALM BEACH
COUNTY
AND THE KEYS
PLANNED
OFFICIAL
LAUNCH
EVENT
MAR
1ST
APRIL
15TH
JUNE
1ST
JULY
25TH
NOV
1ST FEB
OCT
15TH
JAN
1ST
SEPT
2ND

7. 06 MARKETING PLAN
• Super-targeted PPC, SEO, SEM, social media,
and other online affiliate advertising.
• Targeted direct mail.
• HD member and partner restaurant communications.
• Spot brand campaigns (market dependent).
• Ambassador affiliate program.
• Strategic partnerships.
www.hautedining.com

8. www.hautedining.com
07 COMPARATIVE LANDSCAPE
UNIQUE PER MONTH
2011 Annual Revenue
SOLD TO GOOGLE
IN SEPT 2011 FOR
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EXITED TO AN IPO
APR 2014
2014 Market Cap 2014 Market Cap
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EXITED TO AN IPO
NOV 2011
INDIANAPOLIS, IN
PAID MEMBERS
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
EXITED TO AN IPO
NOV 2011
USERS DOWNLOADS
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
NEW YORK CITY
40MIL
SAN FRANCISCO
RESTAURANT PARTNERS 20MIL 30,000
2014 Market Cap 2012 Annual Revenue
151MIL 2.6BIL
SOLD TO PRICELINE
IN MAY 2014 FOR
1979 1996 1998
NEW YORK CITY
2004
CHICAGO
2008
2.6BIL 614.37MIL 4.3BIL 161.6MIL
2MIL 10MIL 7.4MIL

9. 08 THE TEAM
www.hautedining.com
• Integrated marketing communica-tions
and advertising expert.
• Helped catapult PartyPoker.com
from start-up to world’s largest
poker room and public company;
LON: BPTY
• Served as tech and online adverti-ing
advisor to Fortune 500 firms
across range of verticals and previ-ous
launched Sidewalk.com project
in South Florida for Microsoft.
CHRISTOPHER TODD
Director of Marketing Communications
• Experienced public relations and
social media coordinator.
• Previously worked at Impact
Publicity on campaigns for Red Bull
and Pollo Tropical, as well as TARA
INK, a renowned Miami Beach
communications firm.
ANDREA PEREZ
Social Media Manager
• Veteran business development
executive and entrepreneur.
• Former CEO of Vapor Corp who
took company public, grew sales
to $25 million and up-listed to
NASDAQ: VPCO
• Over 25 years of experience in
sourcing, manufacturing, supply
chain management, marketing, and
brand licensing across a wide
spectrum of industries.
KEVIN FRIJA
Director of Business Development
• Brand conceptualization and
development guru.
• Seasoned entrepreneur across
various industries including hospitali-ty/
restaurant, fashion, and tech.
• Mastermind behind various high-profile
Miami hospitality brands
including Epicurator, Burger & Beer
Joint franchise, Automatic Slims, and
Ego Trip Magazine.
BUZZY SKLAR
CEO
• Disciplined technology and product
development expert.
• Founder/CEO of Lobar Code
Technologies who launched
company and raised over
$2 million in operating capital.
• Experienced in identifying potential
synergies between emerging
technologies and existing
marketing platforms.
RICK LOZANO
Director of Information Technology
• Seasoned director/film maker, pho-tographer,
and multimedia designer.
• Founder/CEO of Nufrontier multi-dimensional
boutique design studio
with cutting-edge production
capabilities.
• Client list includes BMG, Capital
Records, CBS, ExxonMobile, MTV,
MasterCard, Microsoft, Nissan,
Universal Pictures, and more.
RICK DELGADO
Creative Director

10. 09 PRESS
“Miami restaurant
lovers can now enjoy
saving money with
Haute Dining”
www.hautedining.com
“Dining app to offer
discounts at South
Florida’s fancy
restaurants”
“Must have
membership
for foodies”
“Haute Dining
launches in
South Florida”
“Dining in Miami just
got Hauter”
“One of the hottest
startups in Miami”
“The new way
to get good
dining deals
in South Florida”

11. 10 INVESTMENT / USE OF FUNDS
$10K
MINIMUM INVESTMENT VALUATION SECURED
$10M $300K PRICE PER SHARE $.01
1M SHARES PER $10K
INVESTMENT
• Development of the proprietary
Restaurant Management System (RMS)
• Marketing for member aquistion
• Tier one market expansion
Disclaimer: This is a high risk investment for accredited investors only.
www.hautedining.com
in seed funding
in April 2014

12. THANK YOU
INVESTORS@HAUTEDINING.COM
www.hautedining.com
KEVIN FRIJA:
305.992.3150
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