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Championing Health Literacy on the Web SXSH 2010
HealthEd Introduction Educating patients.  Building brands. ,[object Object],Championing Health Literacy on the Web ,[object Object],[object Object],[object Object]
Your Speakers George Fencl, Director of Strategic Services ,[object Object],Championing Health Literacy on the Web ,[object Object],[object Object],Jeff Greene,   Director of Strategic Services ,[object Object],[object Object],[object Object]
Landscape PBMs are driving patients to properly follow their treatment regimen for better outcomes Championing Health Literacy on the Web More activist FDA has also always been predisposed to educational initiatives  Patient behavior has changed as the Internet has become part of daily life
Rationale Why should we champion health literacy? Championing Health Literacy on the Web 1 in 3 US adults have basic or below basic health literacy skills US Department of Education, Institute of Education Sciences, National Center for Education Statistics. 2003 National  Assessment of Adult Literacy. Available a  www.nces.gov/naal/ . Accessed March 5, 2008 .  50% of Americans read below 8 th  grade reading level
[object Object],[object Object],The Meaning of Low Health Literacy 80% of the population cannot interpret a table about blood pressure, age, and activity! Interpret a table about blood pressure, age, and physical activity Proficient 20% Interpret a table about blood pressure, age, and physical activity Consult reference materials to determine which foods contain a particular vitamin Intermediate 50% Consult reference materials to determine which foods contain a particular vitamin Give two reasons a person with no symptoms of a specific disease should be tested for the disease by using information in a pamphlet Basic 15% Give two reasons a person with no symptoms of a specific disease should be tested for the disease by using information in a pamphlet Search a short, simple text to find out what a patient is allowed to drink before a medical test Below Basic 15% Cannot Do Can Do Level
HealthEd Study of Patient Education Materials Half of all patients can’t comprehend what they are reading Championing Health Literacy on the Web 6 th  – 16 th 12 th 24 Bipolar & Schizophrenia 6 th  – 19 th 10 th  /11 th 152 All disease states 6 th  – 14 th 10 th 10 Multiple Sclerosis  6 th  – 17 th 12 th 56 ADHD 9 th  - 19 th 12 th 15 Rheumatoid arthritis  2 nd  – 17 th 10 th 33 Hemophilia 6 th  – 15 th 9 th 14 Breast cancer Range  (grade level) Average  (grade level) # of pieces Condition
Fry Scores for Common Web Properties Championing Health Literacy on the Web Wikipedia “Hypertension” … Fry score =  17 th  grade
Fry Scores for Common Web Properties Championing Health Literacy on the Web WebMD “Diabetes – the Basics” … Fry score =  15 th  grade
Fry Scores for Common Web Properties Championing Health Literacy on the Web Google Health “Multiple myeloma” … Fry score =  11 th  grade
Health Literacy Demographics Many people with low literacy… ,[object Object],[object Object],[object Object],[object Object],[object Object],However, not everyone with low literacy skills falls into these risk groups. ,[object Object],Championing Health Literacy on the Web
Everyone prefers communication that is clear! Championing Health Literacy on the Web
4 Challenges for Healthcare Communicators The medical setting can impact comprehension for all readers ,[object Object],[object Object],[object Object],Merriman B, Ades T, Seffrin JR. Health literacy in the information age: communicating cancer information to patients and families.  CA Cancer J Clin.  2002;52:130-133.  Championing Health Literacy on the Web
Yet often, communication is anything but clear and understandable… ,[object Object],[object Object],[object Object],Merriman B, Ades T, Seffrin JR. Health literacy in the information age: communicating cancer information to patients and families.  CA Cancer J Clin.  2002;52:130-133.  ,[object Object],Championing Health Literacy on the Web 4 Challenges for Healthcare Communicators
The dazzle of Web technologies can undermine clarity ,[object Object],[object Object],[object Object],Championing Health Literacy on the Web 4 Challenges for Healthcare Communicators
The impact of poor communication is serious ,[object Object],[object Object],[object Object],Williams MV, Davis T, Parker RM, Weiss BD. The role of health literacy in patient-physician communication.  Fam Med.  2002;34:383-389. Championing Health Literacy on the Web 4 Challenges for Healthcare Communicators
3 ways to champion health literacy on the Web Championing Health Literacy on the Web ,[object Object],[object Object],[object Object],Making A Difference for e-Patients
[object Object],[object Object],[object Object],[object Object],[object Object],Fidgeting,  interrupting conversations, forgetting the - everyone acts this way once in a while.  reason for a trip to the grocery store losing   things ,  Example: Bringing Information To Life Championing Health Literacy on the Web
Criteria to consider for health Web sites Championing Health Literacy on the Web ,[object Object],[object Object],[object Object],Applying Adult Learning Principles ,[object Object],[object Object],[object Object]
Championing Health Literacy on the Web Example: Applying Adult Learning Principles
Championing Health Literacy on the Web Example: Applying Adult Learning Principles
Championing Health Literacy on the Web Example: Applying Adult Learning Principles
Championing Health Literacy on the Web Thank You! ,[object Object],[object Object],[object Object],For more information about health literacy ,[object Object],© 2010 HealthEd Group, Inc. ,[object Object],Contact ,[object Object]

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HealthEd Championing Health Literacy Presentation - Social Health 2010

  • 1. Championing Health Literacy on the Web SXSH 2010
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  • 4. Landscape PBMs are driving patients to properly follow their treatment regimen for better outcomes Championing Health Literacy on the Web More activist FDA has also always been predisposed to educational initiatives Patient behavior has changed as the Internet has become part of daily life
  • 5. Rationale Why should we champion health literacy? Championing Health Literacy on the Web 1 in 3 US adults have basic or below basic health literacy skills US Department of Education, Institute of Education Sciences, National Center for Education Statistics. 2003 National Assessment of Adult Literacy. Available a www.nces.gov/naal/ . Accessed March 5, 2008 . 50% of Americans read below 8 th grade reading level
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  • 7. HealthEd Study of Patient Education Materials Half of all patients can’t comprehend what they are reading Championing Health Literacy on the Web 6 th – 16 th 12 th 24 Bipolar & Schizophrenia 6 th – 19 th 10 th /11 th 152 All disease states 6 th – 14 th 10 th 10 Multiple Sclerosis 6 th – 17 th 12 th 56 ADHD 9 th - 19 th 12 th 15 Rheumatoid arthritis 2 nd – 17 th 10 th 33 Hemophilia 6 th – 15 th 9 th 14 Breast cancer Range (grade level) Average (grade level) # of pieces Condition
  • 8. Fry Scores for Common Web Properties Championing Health Literacy on the Web Wikipedia “Hypertension” … Fry score = 17 th grade
  • 9. Fry Scores for Common Web Properties Championing Health Literacy on the Web WebMD “Diabetes – the Basics” … Fry score = 15 th grade
  • 10. Fry Scores for Common Web Properties Championing Health Literacy on the Web Google Health “Multiple myeloma” … Fry score = 11 th grade
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  • 12. Everyone prefers communication that is clear! Championing Health Literacy on the Web
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  • 20. Championing Health Literacy on the Web Example: Applying Adult Learning Principles
  • 21. Championing Health Literacy on the Web Example: Applying Adult Learning Principles
  • 22. Championing Health Literacy on the Web Example: Applying Adult Learning Principles
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Notes de l'éditeur

  1. Discuss 1 in 5 and 90 million stats Give examples of marginal and inadequate skills from National Adult Literacy Survey 2(secondary; 4 primary) : Readers with inadequate skills cannot: Enter background information on a Social Security application Find an intersection on a street map Locate 2 pieces of information in a sports article People with marginal skills cannot: Write a brief letter explaining error on credit card bill Enter information in a vehicle maintenance log Identify information on a bar graph Ask: Given these challenges, how can we expect these readers to understand and act on treatment information? Read 8 – 9 th grade and 9 th – 12 th grade stats