Causes and solutions to the current obesity epidemic. By journalist and author of "How to Fix the Obesity Crisis," "The Triumph of New Age Medicine," and "Brain Control." He writes the “Tech Support” channel on the The New York Times’ You’re the Boss Blog. Mr. Freedman’s most recent book is WRONG, about why experts usually end up misleading us. He is also the author (or co-author) of A Perfect Mess (why a bit of messiness and disorganization can be good things), Brainmakers and At Large. He has written for many magazines, including Newsweek, The Harvard Business Review, Discover, Wired, Fast Company and MIT’s Technology Review. His blog is Making Sense of Medicine & Obesity.

1. Consumer-Centric Health
Models for Change ‘11

2. Skinner 2.0
The Vastly Challenging, Utterly
Achievable Goal of Rebooting
Population-Wide Behavior