Social media is rapidly transforming the mortgage industry. For mortgage lenders and loan originators, it is becoming increasingly important to establish and reinforce their value in an online world.

1. 1

2. The Power of Social Media
Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase
2

3. Three channels and
no remote
300 cable
channels
Infinite
choice
2015
E2016
E2017
E2020
$190
billion
~$200
billion
~$209
billion
~$243
billion
Projected Advertising Spend
3

4. Changes in Consumer Media Consumption
Three channels and
no remote
300 cable
channels
Infinite
choice
Three channels and no remote 300 cable channels Infinite choice
40% of all media is now consumed via the Internet
60% of that is consumed on mobile
26% of that is social
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5. Effectively Engaging with Customers
More adults are using
social media
8%
80%
2005 2016
% online
adults using
social
>1bn1.5bn ~400mm ~347mm
~320mm ~100mm ~200mm ~700mm
More than 4 billion social
media accounts
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6. Ad Spend not Migrating as Fast as Consumption
$-
$50
$100
$150
$200
$250
2012 2013 2014 2015 2016E 2017E 2018E
US Total Media Ad Spending ($bn)
Outdoor
Radio
Print
Other digital
Mobile
TV
$165 $171
$180
$189
$200
$209
$221
TV is still 37%
of all
advertising
spend
6

7. Clara Shih
Co-Founder and CEO, Hearsay Social
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