1. Social Media Marketing Strategy

2. Business Structure
 Creates technology innovation advancements everyday
 Commitment to education, environmental sustainability,
and healthcare advances

3. Challenges & Goals
 Separate image from other companies that have
partnered/work with
 Spotlight donations and volunteer work in communities
around country
 Work to enhance education for children worldwide

4. Integrated Theme
 Connect all social media and update regularly
 Create more awareness of educational goals and
community involvement

5. Strategy
 Tie social media together
 Each site should have a link to all others
 Social media icons on Intel website that link

6. Strategy Cont’d
 Continue to create engaging and valuable content for
users on social media
 Be sure to weave this through all sites

7. Strategy Cont’d
 Create event to be promoted via social media
 Highlight charitable giving
 Community involvement
 Healthcare/education advancements

8. Measuring Success
 Use tracking site to view all social media
 Track sales and trends on Google Analytics
 Track number of followers, likes and views

9. Timeline
 Immediate set up of tracking sites and Google Analytics
account
 Continue constant monitoring of sites and continue
engagement with users
 Begin public relations strategy of planning event and
gaining media coverage to enhance social media plan

10. We are Intel Sponsors of Tomorrow™, not only through our
technical innovation, but through our endless efforts in education,
environmental sustainability, healthcare, and much, much more.
We believe that technology makes life more exciting and can help
improve the lives of people around the world. Therein lies the
endless opportunity.