In an increasingly crowded marketplace, consumers are looking for information to help them make sound decisions. How do you ensure the story they receive is accurate and up to date? By using new tools and new approaches. This means making the story consistent, shareable and measurable.

1. Accurately Tell Your Brand
Story in a Fragmented World
How to create your brand and create a lasting
impression in the market
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2. Communicating Accurately
Dispersing a brand message becomes tricky when it is passed on to multiple
partners.
The message becomes less accurate as partners use the wrong marketing
content and space for the message becomes limited.
The message is also jeopardized when the brand content becomes one of a kind
content.

3. Delivering the Message
National brand owners can’t rely on having a terrific website to deliver their
brand message.
A message must be passed on across different platforms to consistently
remind consumers.
Marketers must spread their content across multiple locations including
reseller’s sites, news articles and social media—where the consumers are
spending their time.

4. The Consistency Factor
The need to deliver a consistently accurate story is critical for the dietary
supplement industry.
Consumers must have confidence, clarity and establish trust with a product.
Consumers will purchase a product once they fully understand, with confidence,
what they are buying and the important distinctions in product offerings.

5. Five Practical Tools on Delivering a Message
Control your story
Tell a bigger story
Automate your content
distribution
Maintain control
Measure, measure and
measure again

6. Control Your Story
If you have to tell a story, you must tell it well and keep the
story accurate—everywhere it goes online.
You cannot allow for your channel to misinform your
customers anymore!

7. Tell a Bigger Story
Don’t fragment your story—tell more of your story on more
places by creating integrated marketing components that can
be shared with your partners—video, PDFs, HTML5.

8. Automate Your Content Distribution
Using new distribution technologies allows
for easy sharing of brand content—without
resorting to manually sending static content
that instantly gets out of date.

9. Maintain Control
Centrally manage your content in a way that ensures control
over your entire message—no matter where it goes online.
Use remote content management tools that can update
content across the web without handing over the storytelling to
your partners.

10. Measure, Measure and Measure Again
You can manage what you measure so find tools that will
allow you to see what content is working, how much of the
story is being heard, where it is being delivered and how
much interaction people are having with the content.

11. We Got the Message
By taking these five steps, marketers should be able to tell
their whole story, in a compelling way, on partner sites while
maintaining complete control over their brand experience.