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Using Social Media in the Channel

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Heather Margolis
Heather Margolis
Business
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Channel Marketing and the Role of Social Media Heather K. Margolis, President Channel Maven Consulting
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  "The horse is here to stay, the automobile is only a fad." --Advice of President of Michigan Savings Bank to Horace Rackham , lawyer for Henry Ford , 1903
Interrupt Messaging
B2B is Doing the Same Thing!
Be Where They Want, When They Want
Exponential Growth of your Message
How Does Social Media Fit? Social Media Marketing Email Portal Newsletter Webinars Events TreeHouse Interactive © 2009
Another Tool in the Arsenal
Whose Responsibility is Social Media? Executive Drive Thought Leadership PR Get the “Word” out Marketing Create Content Sales Provide Value Technology Solve Problems Administrative Build Internal Community
B2B Decision Makers Using Social Media http://www.marketingpilgrim.com/2009/02/b2b-buyers-dig-social-media.html ,[object Object]
Branding yourself or your Company Online LOITHERSTEIN Heather Margolis
The Most Downloaded Woman on the Web
[object Object]
Where to Start Listen Participate Generate Buzz Share Content Community Building & Social Networking Tactics, Tools, Time LESS TIME MORE TIME
Listen
Create Conversation on Twitter
Create Conversation on LinkedIn
Start a Discussion
Value, Value, Value…
Add Value
Generate Buzz
Share Content
Summary

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Using Social Media in the Channel

Notes de l'éditeur

  1. 03/13/10 TreeHouse Interactive – Confidential © 2008
  2. 03/13/10 TreeHouse Interactive – Confidential © 2008
  3. 03/13/10 TreeHouse Interactive – Confidential © 2008
  4. 03/13/10 TreeHouse Interactive – Confidential © 2008
  5. 03/13/10 TreeHouse Interactive – Confidential © 2008
  6. 03/13/10 TreeHouse Interactive – Confidential © 2008
  7. 03/13/10 TreeHouse Interactive – Confidential © 2008
  8. 03/13/10 TreeHouse Interactive – Confidential © 2008
  9. 03/13/10 TreeHouse Interactive – Confidential © 2008
  10. 03/13/10 TreeHouse Interactive – Confidential © 2008
  11. 03/13/10 TreeHouse Interactive – Confidential © 2008
  12. 03/13/10 TreeHouse Interactive – Confidential © 2008
  13. 03/13/10 TreeHouse Interactive – Confidential © 2008