The document summarizes key points from a presentation about changing perceptions with social media. It discusses how social media allows for two-way communication and user-generated content. It also notes that over half of people get news from social media and the top social media platforms used by companies. The document then discusses addressing myths about social media, legal issues like HIPAA, and the importance of having social media policies.

1. Changing Perceptions with Social Media Heather Whaling [email_address] prtini.com twitter.com/prTini linkedin.com/in/heatherwhaling

3. Communication Evolution Photo credit: gothopotam Photo credit: laffy4k

10. Dialogue Photo credit: Roland One-way communication isn’t as effective as two-way communication

13. Social Media Myths

14. Social Media Means Losing Control 1

15. It’s Just a Fad 2

16. Kids, Hipsters & Geeks Dominate 3 Source

17. Narcissism Rules 4 Source

18. Takes too much time 5 Source

19. Your turn What have you heard about SM? Your Turn: What have you heard? What are your concerns?

27. Intro slide The Tools The Big 3: Facebook, Twitter, Blogs

37. Photo Credit: First Monday, Orlando Chamber of Commerce

38. • • • what do you want to accomplish? • • •

42. • • • What do you want to do? Who do you want to reach? How will you measure progress? What’s the deadline? • • •

47. Intro slide: Case studies Case Studies: Who’s Doing it Well?

48. Independence First

49. Case Study: My Invisible Disabilities Community

50. Case Study: Coalition for the Homeless of Central Florida

52. guest post from winning company

53. Exercise: Content Creation • • • content creation • • •

54. Exercise: Writing for different mediums • • • writing for different mediums • • •