Presentation by Christina Rowe and Heidi Richards Mooney Content Marketing to Florida Direct Marketing Association.
Presentation includes tips on:
Visual Presentations
Audio Presentations
Instagram
Infographics
Social Sharing
Content Creation and Curation
And more...
For more information on our Social Media Mastery 6 Week Intensive Program visit: http://www.standoutonlineclub.com TODAY!
4. Other Types of Content
MEMES
GUIDES
BOOK REVIEWS
RANTS
EBOOKS
INTERVIEWS
PRODUCT REVIEWS
HOW-TO'S
LISTS
LINK PAGES
CASE STUDIES
RESEARCH
5. Create it or Curate it
Effective content is produced using a
combination of original content,
including opinions, knowledge, news,
controversy and humor and OPS
(other people's stuff)
15. DON'T BE AFRAID TO CURATE!
Two of the most highly trafficked blogs
on the web are BoingBoing.net and
BuzzFeed.com. These two sites are
primarily made up of curated content.
BoingBoing alone often outpaces sites
like the NY Times in traffic.
19. PODCASTS – Choose your topic
*Create your Outline
*Title
*Script (bullet points)
*Record
*Edit Your Material
*Upload Podcast to Soundcloud,
Amazon s3 (free) OR
*Libsyn ($5 a month)
31. REPORTS
*1 to 20 pages
*PDF Format
*Professionally Designed Cover
*Helps People Solve a Problem
*Do it Yourself
*Hire Ghostwriter to Create
*Lead Generation
*Share on Social Media
46. Introduce Your Company - The Script
Introduce your company
Explain the Problem
Tell them how your products/ services
will solve the problem
Use Proof – Testimonials, etc.
Have a Clear Call to Action
Keep it Short
47. INFOGRAPHICS
People are Visual
90% of info transmitted to brain is visual
People are 3 X more likely to share
Search Engines Love Them!
Great way to demonstrate Expertise
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51. *MEMES
What is a meme?
Short for the Greek word “mimeme”
meaning to imitate or mimic something
that appeals to a large group of
people,uses comedy people can relate
which makes it more likely to go viral