The 2014 State of Social Media and Online Content Marketing
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In this session Heidi Richards Mooney, CEO of Redhead Marketing, Inc. discusses the types of content smart marketers share on social media, including what content to share for maximum engagement. She also covers: • The Optimum Times to share content across channels • How to Measure the Results of your social media content strategy • The latest updates on Facebook, LinkedIn, Twitter and Google +, what they mean to your business and • How to leverage these changes in your social media strategy In addition, Heidi shares the top-rated resources you can use to maximize your time on the top four social media channels.
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The 2014 State of Social Media and Online Content Marketing
- 1. The State of Social Media and Online Content Marketing Presented by: Heidi Richards Mooney www.RedheadMarketingInc.com
- 2. The First Rule of Content... ©RedheadmarketingInc.com - 954.625.6606
- 3. In this session we will cover: Your Social Media Audits The Types of Content to Share How to Measure Content Engagement Your Social Media Strategy Latest updates for Facebook, Twitter, Google+ and LinkedIn ©RedheadmarketingInc.com - 954.625.6606
- 4. So How do you Discover What kind of Content Appeals to YOUR Market? ©RedheadmarketingInc.com - 954.625.6606
- 5. Do a Social Audit of All your Channels “A SOCIAL AUDIT is the process of evaluating your online image on the social channels in which you engage – and then to using the data to improve your image and/or authority within the channels.” - Heidi Richards Mooney ©RedheadmarketingInc.com - 954.625.6606
- 7. The First Step – Identify Your Competitors Used SEMrush.com to analyze BIGChefOnline.com ©RedheadmarketingInc.com - 954.625.6606
- 8. Check Your Keyword Rankings Used SEMrush.com to analyze BIGChefOnline.com ©RedheadmarketingInc.com - 954.625.6606
- 9. Step Two – Measure Social Activity TrueSocialMetrics.com will check: Conversion rate of each post (comments, clicks, action...) Amplification Rate: How often content is reshared Applause Rate: Likes, thumbs up, etc. ©RedheadmarketingInc.com - 954.625.6606
- 10. Social Media Report ©RedheadmarketingInc.com - 954.625.6606
- 11. “What gets Measured, Gets Managed” TrueSocialMetrics.com will show you How often you post compared to your competition How you rank against the competition (Engagement)! ©RedheadmarketingInc.com - 954.625.6606
- 12. “True Social Metrics has truly saved me hours of precious time and helped me to get a better understanding of how our social media efforts are impacting our clients' organizations...” Alyssa VandeLeest, President of Prosper Public Relations. ©RedheadmarketingInc.com - 954.625.6606
- 13. Content – Find the Most Successful Across all Social Channels Use each Channel's built-in analytics tools Facebook – “Insights” Twitter - analytics.Twitter.com Linkedin – “Your Network” Analysis Tool Google Analytics - Google.com/analytics/ ©RedheadmarketingInc.com - 954.625.6606
- 14. Step Three - Create Your Social Media Strategy Note: Graphic Created using PicMonkey.com
- 15. Share Content Follow the 70/20/10 Rule 70% Informative/Entertaining 20% Curated (Content from other sources) 10% Promotional ©RedheadmarketingInc.com - 954.625.6606
- 17. Content Motivators ©RedheadmarketingInc.com - 954.625.6606
- 18. Types of Content ©RedheadmarketingInc.com - 954.625.6606
- 19. Lets talk about Infographics ©RedheadmarketingInc.com - 954.625.6606
- 20. Types of Content: #HUMOR Best for Twitter, Google+ Facebook This resulted in a front page story in ADWEEK ©RedheadmarketingInc.com - 954.625.6606
- 21. “#HOW-TO” Content Best for Google+ Linkedin, Facebook
- 22. #Motivational/Inspirational Content Best for Twitter, Facebook Google+ 104K followers ©RedheadmarketingInc.com - 954.625.6606
- 23. CURATED Content Daily News Sources Industry Blogs and Info sources Other Bloggers Cross-pollination (from on channel to the next) ContentDJ.com (scours the WEB) HARO – Help a Reporter - Free Publicity Alerts ©RedheadmarketingInc.com - 954.625.6606
- 24. Content that Gets Noticed How-to's = Likes, Comments + Shares Pictures of Animals = Comments + Shares Posts with thank-you's = Comments Motivational graphics = shares Thought-proving Questions = engagement ©RedheadmarketingInc.com - 954.625.6606
- 25. #ContentTips Timing is Everything Be You Use #Hashtags Answer #Questions Recognize People Share “Tips” Quote Yourself ©RedheadmarketingInc.com - 954.625.6606
- 26. #Quote Yourself ©RedheadmarketingInc.com - 954.625.6606
- 28. Zery's Content Marketing ©RedheadmarketingInc.com - 954.625.6606
- 29. Inbound writer ©RedheadmarketingInc.com - 954.625.6606
- 48. ©RedheadmarketingInc.com - 954.625.6606 LinkedIn Timeline... Pulse News
- 49. ©RedheadmarketingInc.com - 954.625.6606 First There was the LinkedIn Influencer
- 50. ©RedheadmarketingInc.com - 954.625.6606 LinkedIn Publishing Platform
- 54. Social Media Mastery Lesson Plan Sign up here www.socialmediabusinesstraining/program.html/
- 55. Social Media Mastery Sign up! Sign up here www.socialmediabusinesstraining/program.html/
- 56. Connect with Heidi ©RedheadmarketingInc.com - 954.625.6606 My Social Media Facebook: www.Facebook.com/heidirichards.mooney Twitter: www.Twitter.com/heidirichards LinkedIn www.LinkedIn.com/in/heidirichardsmooney Pinterest: www.Pinterest.com/heidisinterests Google+: https://plus.google.com/u/0/+HeidiRichards/