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Government 2.0 ,[object Object],Transforming Government for the 21st Century: ,[object Object],Truth, Tales and Trends,[object Object],PREPARED FOR:,[object Object],FASTForward ‘09,[object Object],8403 Colesville Road ,[object Object],Silver Spring Metro Plaza 2,[object Object],Suite 400,[object Object],Silver Spring, MD 20910,[object Object],(301.588.5900,[object Object],7 301.588.0390,[object Object],*info@macf.com ,[object Object],7 www.macf.com,[object Object],Helen L. Mitchell Curtis,[object Object],Senior Program Director, Enterprise Solutions,[object Object],February 11, 2009,[object Object]
Biography,[object Object],Helen L. Mitchell Curtis – Senior Program Director of Enterprise Solutions, Macfadden,[object Object],32+ years at FDA, and led one of the largest enterprise search implementations among Civilian Federal Agencies,[object Object],Develop enterprise-wide search strategies & solutions,[object Object],Integrate search technologies across IT applications and disparate document repositories,[object Object],Build governance, management and end user buy-in,[object Object],Promote collaboration, standards, findability and improved organization of data and document assets,[object Object],Passion: to help clients to reduce costs, improve quality and efficiency, reduce 'pain points' and achieve a positive search experience,[object Object]
About Macfadden,[object Object],Founded in 1986 as a small disadvantaged entrepreneurial company-graduated SBA 8(a) in 1998,[object Object],Became 100% employee-owned in 2007, S-Corporation,[object Object],Acquired Systems Integration Group, Inc. and Total Security Services International, Inc. (TSSI) in 2008,[object Object],225 employees; projected 2009 annual gross revenues $40 million; $180M in contract backlog; 90% prime contracts; (TSSI sole wholly-owned subsidiary),[object Object],FAST X10 Partner,[object Object],Microsoft Certified Partner - Information Worker Solutions with Search Specialization Competency,[object Object],CAPABILITIES:,[object Object],[object Object]
Integrated IT Solutions & Security
Counter Terrorism Planning
Disaster Response Management
Threat & Vulnerability Assessment
Program/Project Management
Intelligence Gathering & Analysis,[object Object]
Truth or Tale,[object Object],Governments must change or risk losing power, authority, trust and relevance.,[object Object],Complex bureaucracy layers are locked into old ‘stovepipe’ ways of working. ,[object Object],TRUTH,[object Object]
Executive Commitment,[object Object],“My Administration is committed to creating an unprecedented level of openness in Government.  We will work together to ensure the public trust and establish a system of transparency, public participation, & collaboration.  Openness will strengthen our democracy and promote efficiency and effectiveness in Government.”,[object Object],		-President Barack Obama (MEMORANDUM FOR THE HEADS OF 	EXECUTIVE DEPARTMENTS AND AGENCIES published in the Federal 	Register),[object Object]
Government Should Be…,[object Object],Transparent ,[object Object],Put operations and decisions info online and readily available to the public,[object Object],Solicit public feedback to identify info of greatest use to public ,[object Object],Participatory,[object Object],Offer more opportunities for Americans to participate in policymaking,[object Object],Provide benefits of their collective expertise and information,[object Object],Solicit their input how to increase and improve opportunities for public participation in government,[object Object],Collaborative,[object Object],Use innovative tools, methods, and systems to cooperate internally, intra-agency, with nonprofits, businesses and individuals in the private sector  ,[object Object],Solicit public feedback to assess and improve levels of collaboration and identify new opportunities for cooperation,[object Object]
Truth or Tale,[object Object],Most governments are embracing social & collaborative technologies to encourage change.,[object Object],TALE,[object Object],Despite the wealth of new services, government itself has not been transformed. The bureaucracy seems more interested in preserving itself than serving its constituency.,[object Object]
Communication is CRITICAL,[object Object],Meaningful Collaboration,[object Object]
Social Computing – Web 2.0 Era,[object Object],(Source:  “Leveraging Web 2.0 in Government” - E-Government Technology Series, IBM Center for the Business of Government, by Ai-Mei Chang and P. K. Kannan) ,[object Object]
Truth or Tale,[object Object],In Gov 2.0 space, there are very few experts.  Claiming to be one may doom your ability to work in the sector.,[object Object],Most of the so called experts recently appeared on the scene, read the blogs, brushed up on their govt, probably from traditional or social media commun. backgrounds, working with small companies in the web space. Their self-branding poses the risk of hurting their business. Govt understands that Gov 2.0 is new & very few people are experts. They’re looking to partner with people who have the chutzpah to become experts. ,[object Object],TRUTH,[object Object]
What’s Changing?,[object Object],Relationships Between,[object Object],Governments – Businesses – Communities ,[object Object],Citizens and other stakeholders1,[object Object],Focus Shift,[object Object],From personal websites to individual users and their networks,[object Object],1  Deloitte Research  ,[object Object]
Transformation is Inevitable,[object Object],Transition: Gov 1.0 to Gov 2.0 & (G)overnance-Webs,[object Object]
Future Vision(P)roblem & (R)ecommendation,[object Object],“Putting Citizens First: Transforming Online Government” – Federal Web Managers Council,[object Object]
Future Vision(P)roblem& (R)ecommendation,[object Object],[object Object]
(R): Require and fund Agencies to regularly solicit public opinion, analyze customers’ online preferences, publish a summary of common customer comments, explain actions taken in response to the feedbackProvide feedback and ideas, hear what government will do with them,[object Object],Ensure underserved populations can access critical information online,[object Object],[object Object]
(R): Fund Agencies so websites made fully accessible to people w/disabilities, establish standards for multilingual websites staffed w/bilingual web content professionals,[object Object]
Truth or Tale,[object Object],Developing a Government 2.0 culture can be as simple as setting up a wiki or a blog.,[object Object],TALE,[object Object],It requires devoted leadership, strategic investments in technology, organizational change and risk taking to overcome the cultural, process, technology and policy hurdles that can hold governments back.,[object Object]
Practicing ‘Open Government’,[object Object],Watch: Open Government at its Best,[object Object]
Gov 2.0 Examples,[object Object],State Dept’s Public Diplomacy 2.0-  encourage people globally to find peaceful outlets for their political grievances via YouTube, FaceBook, Twitter, etc. to globally persuade individuals to find peaceful outlets for their political  ,[object Object],MySociety.org – runs most of the UK’s best known democracy websites, i.e., Report Streets to be fixed - 200,000 people wrote their MP for the first time, over 8,000 potholes/broken things have been fixed, nearly 9,000,000 signatures have been left on petitions to Prime Minister,[object Object],Texas Virtual Border Watch - asks the public to report signs of illegal immigration or drug crimes by viewing live video feeds,[object Object],Intellipedia – Intel Community can look up employee’s profiles & contact info, author blogs, tag news articles, etc.,[object Object]
Gov 2.0 Examples (cont.),[object Object],D.C. Apps for Democracy: www.appsfordemocracy.org-Open innovation contest where talented technologists & creatives battled it out to create the most useful applications from DC's Data Catalog (mashups),[object Object],Ex. U.S. PTO Peer to Patent www.peertopatent.org  - Opens the patent examination process to public participation for the first time,[object Object],GPO’s Federal Digital System (FDsys) - http://fdsys.gpo.gov/fdsys/search/home.action  -Provides public access to Government info submitted by Congress & Federal agencies, preserved as technology changes. ,[object Object]
GPO Fdsys,[object Object]
Felon Search – SharePoint Webparts,[object Object]
Truth or Tale,[object Object],The GOVERATI is made up of people with first-hand knowledge of how the Govt operates, understands how to use social software to accomplish a variety of Govt missions, & want to use that knowledge for the benefit of all.,[object Object],TRUTH,[object Object],The goverati includes Govt employees, people from think tanks, trade publications, & non-profits plus high-profile thinkers outside of the Govt with an interest in a more open, transparent, & efficient Govt.  Using formal/ informal social networks, they’re networking, sharing info & changing how parts of the Govt interact with each other and with citizens.,[object Object]
Gov 2.0 Search Trends,[object Object],Integrate Enterprise Search (ES) w/ECM & KM,[object Object],Ex. Consumer Prod. Safety Comm. (FAST ESP & SharePoint),[object Object],Promote Collaboration,[object Object],Personalize Search for ‘Communities of Practice’,[object Object],High Precision & Recall,[object Object],Integrate ES & IT Applications via web services - Ex. FDA FAST ESP Prototype (Transparency) ,[object Object],Integrate Information Discovery & Collaboration Tools - Ex. CPSC (MOSS & ESP),[object Object],Provide Trend Analyses - Ex. USDA (FAST ESP),[object Object],Build Federated Search w/3rd Party Social Media products – Ex. ConnectBeam, Traction Software,[object Object],Integrate Knowledge, Resource DBs, & People to Forecast Staffing ,[object Object]
Gov 2.0 & FAST,[object Object],Wiki’s & Blogs,[object Object],Providing tools to search and analyze the text and metadata content,[object Object],Mining blog content for sentiment indicators about products, brands, corporate political activity or executive behavior,[object Object],Sentiment analysis - the raw material for predictive market intelligence and proactive Web counter-intelligence programs ,[object Object],Social Search Technologies,[object Object],Can leverage the opinions of a group to provide guidance for recommendations or suggestions of what a member would find most useful ,[object Object],Video & Audio Communities (ex. YouTube),[object Object],Highly accurate, socially conditioned search for clip collections,[object Object],Direct video and audio mining approaches enhance findability,[object Object],Search Connection Services,[object Object],Search-delivered filters separate the “signal” of interest from the “noise” of overwhelming quantities of Web content  ,[object Object]
SharePoint Portal – People Search,[object Object]
Best Practices,[object Object]
Keys to Success,[object Object],Educate the organization,[object Object],Develop a strategy plan,[object Object],Initiate a pilot project,[object Object],Evaluate existing enterprise technologies compatibility with Web 2.0 strategy,[object Object],Create policies that maximize the benefits of adopting Web 2.0,[object Object],Embrace a culture of collaboration by continually evolving how interaction happens with internal and external stakeholders ,[object Object],Measure results by establishing key performance indicators,[object Object]
How To Define Success?,[object Object],Policy outcomes improved,[object Object],Govt information & resources used more effectively,[object Object],Internal Operations Streamlined,[object Object],Attracting top talent,[object Object],Culture Wars Diminish,[object Object],Faith in Government Restored,[object Object],Approp. Authority Levels implemented ,[object Object],     to gain Citizens Trust,[object Object],Change Management is ‘way of life’,[object Object]
Conclusions,[object Object]

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Gov 2.0 Transforming Gov't -21st Century: Truth, Tales, Trends

Notes de l'éditeur

  1. Why attend this presentation? Learn how Social Media technologies can empower Govt, build collaboration and trust with each of us as citizens If in Govt – become a risk-taker, innovator, embrace changes needed If Systems Integrator/Consultant – find areas where can support, build solutions to help Govt succeed As Public citizen –become involved, learn where Gov 2.0 projects in place & participate, use technologies (ex., wikis, blogs, social communities/groups to suggest areas to encourage Govt to change
  2. Set example w/campaign site www.barackobama.comwww.recovery.gov – will post updates of spending after stimulus bill passeswww.whitehouse.gov
  3. Needs to be CLEARLY understood by each party
  4. Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, - (let them become your champions) and become part of a living fabric of brand loyalists.[1] ^Social Computing by Chris Charron, JaapFavier, Charlene Li - Forrester Researcha mashup is a web application that combines data from more than one source into a single integrated tool. The term Mashup implies easy, fast integration, frequently done by access to open APIs and data sources to produce results that were not the original goal of the data owners. Need MS Example instead of one belowAn example is the use of cartographic data from Google Maps to add location information to real-estate data, thereby creating a new and distinct web service that was not originally provided by either source.
  5. Complexities, policies, privacy, legal issues
  6. Easily find relevant, accurate, and up-to-date informationA survey of government initiatives and pilots in the Web 2.0 environment shows that they mainly span communication- and interaction-focused uses to date - IBM Report
  7. For Complete Common Tasks Efficiently example: (ex. Post instructional videos on YouTube to explain how to apply for a small business loan or learn about Medicare benefits)
  8. LEVELS of Gov 2.0Gov’t employees & elected officials access & use social media tools to connect with their constituents.Ex. State Dept’s Public Diplomacy 2.0 - Using social networking tools, i.e., YouTube, FaceBook, and Twitter to globally persuade individuals to find peaceful outlets for their political grievances. Govt’s use of social media tools to achieve their objectives and solicit citizen feedback for process improvementEx. MySociety.org - Most of the UK’s best known democracy websites. Using their services, 200,000 people have written to their MP for the first time, over 8,000 potholes and other broken things have been fixed, nearly 9,000,000 signatures have been left on petitions to the Prime Minister… A participatory platform engaging citizens in Gov’t policy debates & voluntary service.Ex. Texas Virtual Border Watch – In an effort to better engage citizens in border protection, this program to allow citizens to view live video feeds of the area and submit reports of suspicious activity.Secure Government EnvironmentINTELINK system- Users can obtain email, write & edit articles on Intellipedia – uses 3 wikis They are used by individuals with appropriate clearances from the 16 agencies of Intel Community and other national-security related organizations, look up employee’s profiles & contact info, author blogs, tag news articles, etc.