Facebook Insights: Using Facebook fan pages, metrics, & ads to drive traffic

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This presentation covers: • How you can leverage Facebook ads, fan pages and metrics to meet your marketing goals • Invaluable best practices and tools available from Facebook for your business • Other marketing tips and tricks, whether you want to raise awareness of your brand, reach your target audience, grow fans, or drive traffic and sales on your website

Technologie

Facebook Insights: Using Facebook fan pages, metrics, & ads to drive traffic NYC Masterminds #FBRS February 2010 Presented by @helenstravels aka Helen Todd

Intro ,[object Object],[object Object],[object Object],[object Object]

Did you know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shoppers are on Facebook ,[object Object]

Facebook Builds Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Rice University

Facebook Tools for Businesses ,[object Object],[object Object],[object Object],[object Object]

Fan Pages ,[object Object],[object Object],[object Object],[object Object]

Fan Page Insights ,[object Object],[object Object]

How do you Measure Success ,[object Object],[object Object],[object Object]

Metric Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Insights Don’t Tell You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the value of a fan? ,[object Object],Source: thefacebookera.com

Beyond Fan Count, What Page Insights Tells Us ,[object Object],[object Object]

What Information is Available? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interactions ,[object Object],[object Object],[object Object]

Interactions Per Post ,[object Object],[object Object],Source: allfacebook.com

Total Fans ,[object Object],[object Object]

New Fans ,[object Object],[object Object]

Demographic Breakdown ,[object Object],[object Object]

Top Cities Fans are From ,[object Object]

Page Views ,[object Object],[object Object]

Ad Examples Has an incentive to fan the page. Better use of ad spend to gain fans with the inline ‘Become a fan’ feature. Both ads are trying to grow their fan bases but one is doing a better job.

Facebook Ad Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Ads Manager

Facebook Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Send Clicks? ,[object Object],[object Object],[object Object],[object Object]

What This Means For You ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! ,[object Object],[object Object],[object Object],[object Object]

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Facebook Insights: Using Facebook fan pages, metrics, & ads to drive traffic

1. Facebook Insights: Using Facebook fan pages, metrics, & ads to drive traffic NYC Masterminds #FBRS February 2010 Presented by @helenstravels aka Helen Todd

9. Fan Page Insights

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25. Facebook Ads

26. Ad Examples Has an incentive to fan the page. Better use of ad spend to gain fans with the inline ‘Become a fan’ feature. Both ads are trying to grow their fan bases but one is doing a better job.

27. Targeting

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33. Questions?

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Notes de l'éditeur

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