Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence. You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD

1. Best practices for not-for-profits

2. • Content and community
coordinator at Connecting
Up
• Online communications
specialist
• Social media, content
creation, blogging, copy
writing, community
building, communications, e-
newsletters, HTML & CSS, SEO, web
design… and all that jazz…
• bt@connectingup.org
• @hellobenteoh

3. • What we’ll fly through:
• Getting buy-in for social media use
• Using social media effectively and making every post
count
• Using social media efficiently with time saving tips
• Growing your social media audience
• A quick look at “what’s next” in social media for not-for-
profits

4. Getting buy-in for social media in your NFP

5. • Why should we be using social media?
• “Because everyone else is”
• “If we don’t we’ll get left behind”
• “It’s free”
• “All the cool kids are doing it”

6. • Why should we be using social media?
• “Because everyone else is”
• “If we don’t we’ll get left behind”
• “It’s free”
• “All the cool kids are doing it”
Let’s try that again!

7. Social media is just another tool to achieve your
organisation’s outcomes.
How you use it is up to you.

8. • Online fundraising • Increase membership
• Community • Listening to your
engagement audience
• Raise awareness • Impact policy
• Outreach • Contact influencers
• Engage new • Gathering data for
demographics decision making
• Advocacy • Customer service
• Increase registrations

9. • SMART goals
• Specific: What are we trying to achieve?
• Measurable: What can we use to measure IT?
• Achievable: Do we have the resources and skill?
• Relevant: Does it relate to our core purpose?
• Timely: What is an appropriate time frame?
“Increase traffic from social media to our online
services by 5% in 3 months”

10. • Start at the top (board, CEO, COO)
• Involve other staff in the decision making process
• Equip those who will be involved/responsible

11. Stakeholders are on-board
Strategy is defined with
clear SMART goals
Policies are in place for
internal use
A good stockpile of cat
photos

12. 4 ways to use social media effectively

13. • Read the Terms and Conditions
• Every social media platform is different
• Know how you’re meant to use each ones
• Know where your community spends their time
• Don’t feel like you need to be everywhere

14. • Social media takes effort on your part
• If you build it, they probably won’t come – you
need to go to them.
• Get out there and interact with other
organisations, peak bodies, your community etc
• Interacting publically raises your visibility

15. • The more visible your social media channels, the
more likely you will grow your audience
• Promote your social media channels everywhere
• Cross-promote your social channels
• Offer unique content on your social pages
• Give the community the content they’re looking
for and they’ll share it.

16. Don’t create content for your organisation, create it
for your community
• Content is king – create ‘shareables’
• What does it mean for them?
• What do they want to share with their friends?
• Photos and videos are strong performers
• Get the right balance

17. Volume Timing Tone
Content Themes

18. Volume Timing Tone
Content Themes

19. Volume Timing Tone
Content Themes

20. Volume Timing Tone
Content Themes

21. Volume Timing Tone
Content Themes

22. Volume Timing Tone
Content Themes

23. Four time saving tips for using social media efficiently

24. • Be realistic
• Try themed days
• Find content ‘gold mines’
• Allow for the unexpected

25. • All things in moderation!
• Balance with interaction and timely posts

26. • Know what tools and platforms you want to use
• Create shortcuts
• Use apps
• Use a social media dashboard (e.g. HootSuite)
• Set up your notifications

27. • Filter your feeds
• Turn off unimportant notifications
• Prioritise your responses

28. 3 hot topics for what’s coming next

29. • How does this impact our online presence?
• Who’s using mobile?
• What are people sharing?

30. • How can we use online tools to work better?
• How can we tap into larger networks (e.g.
crowdfunding)?
• What can we do now that we couldn’t do before?

31. • How do we manage the data we have access to?
• How do we make sense of the data?
• How safe is our data?

32. Connecting Up Connecting Up
Conference 2013 Learning Centre
• Beth Kanter • Social media articles
• Social media stream • Recorded webinars
www.connectingup.org/conference www.connectingup.org/learn