This short presentation shows the highlights of 2012's Age Demands Action (ADA) global campaign. ADA sees older people all over the world march on 1 October - the UN's International Day of Older Persons - and meet local and national leaders to demand better policies and conditions for older people.

1. Age Demands Action
1 October campaign

3. ADA Highlights
• 62 countries
• Including new: St Vincent and the Grenadines,
Nicaragua, Macedonia, Finland, Lithuania
• 50 per cent increase in media coverage
– 122 million people worldwide had the opportunity to
hear about the campaign
• ADA petition - 13,222 people offline and 6,000 online
(petition numbers tripled since 2011)
• 135 policy pledges to decision makers
– 42 million potential to benefit from pledges
• 41 Affiliates , over 150 partners and OPAs
To older persons, I say “do
not lose hope – we are
almost there”. Florence
Schandorf, 78 (Ghana)

4. ADA Highlights
• Bangladesh - 50,000 people took part in
the first-ever national campaign in 64
districts across the whole country
• Fiji – the President hosted an ADA
reception and the launch of the global
report Ageing in the Twenty-First
Century.
• Pakistan - statistics of older people will
be included in the Economic Survey of
Pakistan.
• Moldova - new list of compensated
medicines, doubling the list of cheap
medicines which older people will have
access to.

5. ADA Highlights
• Ghana - a social pension pilot for older people
who are not yet on any pension scheme has been
announced for 2013.
• Belize –government will give its financial and
technical support for the replication of the age-
friendly health clinic model. Anticipated 120
older people per facility will receive health access
each month.
• Sri Lanka – pledge from 2011 campaign; 200,000
older people above the age of 70 will receive
social assistance

6. Policy asks and outcomes
• 22% access to health
• 18% rights of older people to be
recognised
• 16% demanded social protection
• 13 % establishment/enactment
of national policies and laws
• 8% protection against elder
abuse or neglect
• 8 % livelihoods
• 5 % improved care for older
people

7. Policy asks and outcomes
Estimated number to potentially benefit from these
policies:
• Africa: 17,796,285
• East Asia and the Pacific: 1,446,296
• South Asia and oPt: 11,498,449
• Europe and Central Asia: 10,948,981
• Caribbean: 20,080
• Latin America and Haiti: 470,000
• Total: 42,180,091

9. ADA Leaders
• 20 new ADA leaders

10. ADA in the media
• 463 media outlets; 25 in DRC and 22 in Bangladesh
alone
• 122 million people worldwide could have heard about
the campaign
– 25 million people in Sudan, around 46 million people in
Ethiopia
• South Korea, the launch of the global report Ageing in
the Twenty-First Century really helped
• Myanmar recent lifting of the ban on media censorship
• Latin America drafting of a Convention on Older
People’s Rights by the Organisation of American States
(OAS)