The fine folks at Giddyup Enterprises put together a quick 5 page PDF guide to give you glimpse of some of the things your organization should be looking at when it comes to the world of Digital Media. It's a quick read and will give you the insight needed to start your Digital Journey. If you would like more information, please just click through any of the links to the full presentations or visit www.GiddyupEnterprises.com for more information. And of course, if you need a hand with your Digital Strategy, we’ll be happy to assist you… Cheers, Henry III Email: h3@giddyupenterprises.com Web: www.giddyupenterprises.com

1. Let’s Get Digital Summer | 2012
+ A quick rundown:
Web: Do you have your
Where to start with own website /
domain which is the
your Digital Media center of your digital
strategy?
Presence…
Social: Are you utilizing the
various social
networks to build
your online
presence?
Blog: WordPress – A great
way to build a
website and create a
blog at the same
time!!
Presence Are you utilizing
: the local & national
directories already
out there on the
Internet?
Extra: A collection of some
of the tools I find
useful to make some
sense of the digital
world…
+ Let’s dive into the Digital World…
Digital Marking. Web Strategy. Content. Social Media. Analytics.
Are you ready? Search Engine Optimization. Mobile Websites. User Engagement.
Apps. Web Presence….
There has been a fundamental change in marketing from “outbound”
“And no, we don’t to “inbound” where you now need to position your organization to be
know where it will found in places where people are already looking for information. It’s
lead. We just know becoming more and more of a challenge to just broadcast your
there’s something message and hope that someone hears it and acts accordingly.
much bigger than any
of us here…” Because of this you need a Digital Presence. You need to understand
the channels through which you can reach an audience of potential
customers; how to listen to what they are saying; how to engage
- Steve Jobs through social and high impact channels; to utilize “real” web and
mobile web, powered by the tide of social networking, to be the
expert in your space.
www.GiddyupEnterprises.com

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Let’s get Digital… Summer | 2012
Does your
organization have a
website that is the
backbone of your
Digital presence?
Your Website – It’s easier then you think to build and
maintain your own domain (www.yoursite.com)
It’s hard to find a business that look online, as they are to ask a has shifted from a nice-to-have, to a
doesn’t prize word-of-mouth. friend about it. Before hiring just crucial task; to the fundamental way
However, many organizations don’t about anyone, a potential customer businesses of all size interact with
fully realize the extent to which will research them by perusing their customers and potential customers.
word-of-mouth is now on the web. As website, blogs and any other To get started, review our “Setting up
customers prowl store aisles, they information they can uncover via the a Website” presentation which will
use their smart phones to check your net. This initial guide focuses on the help you set up a web hosting
products and prices against foundation of your digital presence, account, secure a domain and build a
competitors. When someone needs a an effective website. In rapid website utilizing WordPress. Click
product, they are just as likely to go succession, creating a web presence here to access…
HostGator and WordPress –
A match made in heaven…
With a bit of playing around and the
willingness to learn, you’ll be able to
get your own website & blog up in no
time and we’ve provided the guide
to get you started….
www.GiddyupEnterprises.com
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Let’s get Digital… Summer | 2012
Social
Media
Click here to access the Social Media
Presentation, which will give you the “low
down” on the major social media sites and
why you should be utilizing them…
+
•
•
LinkedIn
FaceBook Social Media
Twitter
•
• YouTube
Start building your Community
Social media offers relationship-building opportunities that are virtually limitless
• Pinterest
and, for the most part,
they’re free. Through
the use of social
media, your retail
establishment,
consulting firm, or
service company has
access to information,
prospects and
alliances worldwide.
Your advertising
opportunities can
grow exponentially
through the utilization
of social media.
www.GiddyupEnterprises.com
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Let’s get Digital… Summer | 2012
A few key points about Blogs – WordPress
blogs…
Style…
• Foundation for all of
your Digital Media So, you need a website that
Activities and is an easy looks good, has up to date
and quick way to set up
relevant information and is
a website using a
service like WordPress!! easy to use…Then a
• Builds you as an expert WordPress blog is just what
If you want to get found on the • Builds Trust you need!!!
Internet you’re going to need • Exercise your Creativity
relevant and up to date content • Growing stream of
for Google and other search Organic Search Engine
engines to find you and a blog Traffic
provides this!!
And of course, a blog offers To get started, review our “Blogs” presentation which will
your existing and future help you get a better idea of how to set up and navigate
customers important information your WordPress website & Blog. Click here to access…
about your organization!!
- sodales.
How do you get your site to appear on the top of Google searches?
There are a lot of different variables and one of them is making
sure your website is listed on the following services which will give
Web you maximum exposure!! Look through the list and see what
services will be a good fit for your organization and then go
Presence through the simple (and most of the time free) steps to promote
your business or organization!
• LinkedIn • Yellow Pages
Local
• Facebook
• Bing Places
• Twitter
• City Search
• YouTube
• Yahoo Local
• Google+
• Merchant
• Google Circle
Places
• Thumbtack
• Pinterest
• Patch
• Gentlemint
• InsiderPages
• Instagram
• Service Magic
• Yelp
• Judysbook
www.GiddyupEnterprises.com
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5. Let’s Get Digital Summer | 2012
Here are a few extra tools in our Digital
tool belt…
A few extra tools to
Everyday we our learning about new software and improve your Digital
programs that continue to improve on our Digital Exposure Media exposure…
and we have described and included some of the tools that
everyone should have in their Digital Tool Belt and you can
access them by
clicking here…
As we continue
grow and learn
more, we will keep
you updated to help
you stay ahead of
the curve!
+If you have any questions or would like some more information on anything that
we have discussed in this packet or in any of our presentations, please don’t
hesitate to contact us. And of course, if you need a hand with your Digital Strategy,
we’ll be happy to assist you…
Cheers, Giddyup Enterprises
Henry Hansch III
“Creating ideas together, One Smile at a time!”
Whippany NJ, 07981
M: 973.428.1010
Scan QR E: h3@giddyupenterprises.com
Code for
all of the W: http://www.GiddyupEnterprises.com
Overview Overview Overview Overview Overview Overview
Digital Strategy Webpage Setup Blogs - WordPress Web Presence Social Media Digital Tool Belt
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