Social Media is a vital part of any brands strategy in this day and age as there are many profiles which are growing in popularity everyday.

2.  Social Media is a vital part of any brands
strategy in this day and age as there are
many profiles which are growing in popularity
everyday.
 Brands should be aware of these
profiles, which to use and how to maintain
them.
 However brands should not just use profiles
for the sake of being on them.
 Any brand can have a Facebook page from a
retail store to a bank offering invoice
factoring.

3.  It is important to keep your profile up-to-
date to ensure users want to return to the
page
 Write out a monthly planner of updates
across the profiles
 Also react to topical news related to your
brand which will interest your followers

4.  Consider how you will deal with customer
service queries
 Have a list of FAQ answers prepared
 Think about employing a dedicated social
profile manager or external agency to
manage your profiles

5.  Have your competitors got social media
channels? If so what do they do well/ poorly?
 Find a way of standing out from your
competitors
 What can you do better than your
competitors?

6.  Why not use social media to promote a
discount code?
 Discount codes will encourage more users to
‘like’ or ‘follow’ you as well as using your
website and buying your products.
 Additionally these users are likely to share
this with friends and so it goes on.