SlideShare une entreprise Scribd logo

Effective Web Marketing and analytics in Virtual Worlds

•
•
Wichert van Engelen
Wichert van Engelen

Case-study of ING in the virtual world of Second Life

Business
1  sur  21
Effective Web Marketing and analytics Virtual Worlds; Virtual Money? november 21st, Brussels Wichert van Engelen Former Director Innovation - ING Retail Our Virtual Holland ING in Second Life
Context (ING) Second Life – introduction OurVirtualHolland – overview Lessons learned Our future in virtual worlds
ING: a global financial services company banking, insurance, asset management broad customer base 120,000 employees in 50 countries
Top 20 financial institutions in Europe
[object Object],[object Object],Second Life
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Number of unique inhabitants
Age
2007 Growth of economics
No central bank?
Monopoly money?
Inflation?
4 levels of participation ING Collaborative working Imago / brand awareness Lead generation (Virtual) financial services
Fundamentals ING Known and familiar Easy to understand structure Friendly environment Positive alternative to ‘Amsterdam’ With partners: traffic Entrepreneurial / activities International as well as Dutch
Targets ING Get involved / experienced Platform for other ING activities Learn New customers Brand awareness / publicity Cooperation partners Earn money
Lessons learned (so far) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7
www.OurVirtualHolland.com ING Building the future today
Reasons not to (virtual) ,[object Object],[object Object],[object Object],[object Object]
Yet ,[object Object],[object Object],[object Object],[object Object]
The core-business of a financial institute: Facilitate an economy (Even a virtual economy)
[object Object],[object Object]

Recommandé

Fintech Belgium Summit 2017 - Innovation Impact - Make- HelloBank by Lieve de...
Fintech Belgium Summit 2017 - Innovation Impact - Make- HelloBank by Lieve de...Fintech Belgium Summit 2017 - Innovation Impact - Make- HelloBank by Lieve de...
Fintech Belgium Summit 2017 - Innovation Impact - Make- HelloBank by Lieve de...FinTech Belgium
 
Deposit solution techmeetup
Deposit solution techmeetup Deposit solution techmeetup
Deposit solution techmeetup TechMeetups
 
Blockchain en vertrouwensdiensten, Digitaal Zakendoen, Bunnik, June 16th 2016
Blockchain en vertrouwensdiensten, Digitaal Zakendoen, Bunnik, June 16th 2016Blockchain en vertrouwensdiensten, Digitaal Zakendoen, Bunnik, June 16th 2016
Blockchain en vertrouwensdiensten, Digitaal Zakendoen, Bunnik, June 16th 2016Pascal Van Hecke
 
Barcelona Interact Pitch
Barcelona Interact PitchBarcelona Interact Pitch
Barcelona Interact PitchFrederik Neus
 
Digitalization of the Fundraising Process: The Investment Banker Point of View
Digitalization of the Fundraising Process: The Investment Banker Point of ViewDigitalization of the Fundraising Process: The Investment Banker Point of View
Digitalization of the Fundraising Process: The Investment Banker Point of ViewCrowdsourcing Week
 
Fintech Belgium Summit 2017 - Societal Impact - Belfius Automation - Change...
Fintech Belgium Summit 2017 - Societal Impact - Belfius Automation - Change...Fintech Belgium Summit 2017 - Societal Impact - Belfius Automation - Change...
Fintech Belgium Summit 2017 - Societal Impact - Belfius Automation - Change...FinTech Belgium
 
CODE University of Applied Sciences - NOAH19 Berlin
CODE University of Applied Sciences - NOAH19 BerlinCODE University of Applied Sciences - NOAH19 Berlin
CODE University of Applied Sciences - NOAH19 BerlinNOAH Advisors
 
Cookies App - NOAH16 Berlin
Cookies App - NOAH16 BerlinCookies App - NOAH16 Berlin
Cookies App - NOAH16 BerlinNOAH Advisors
 

Recommandé

Fintech Belgium Summit 2017 - Innovation Impact - Make- HelloBank by Lieve de...
Fintech Belgium Summit 2017 - Innovation Impact - Make- HelloBank by Lieve de...Fintech Belgium Summit 2017 - Innovation Impact - Make- HelloBank by Lieve de...
Fintech Belgium Summit 2017 - Innovation Impact - Make- HelloBank by Lieve de...FinTech Belgium
 
Deposit solution techmeetup
Deposit solution techmeetup Deposit solution techmeetup
Deposit solution techmeetup TechMeetups
 
Blockchain en vertrouwensdiensten, Digitaal Zakendoen, Bunnik, June 16th 2016
Blockchain en vertrouwensdiensten, Digitaal Zakendoen, Bunnik, June 16th 2016Blockchain en vertrouwensdiensten, Digitaal Zakendoen, Bunnik, June 16th 2016
Blockchain en vertrouwensdiensten, Digitaal Zakendoen, Bunnik, June 16th 2016Pascal Van Hecke
 
Barcelona Interact Pitch
Barcelona Interact PitchBarcelona Interact Pitch
Barcelona Interact PitchFrederik Neus
 
Digitalization of the Fundraising Process: The Investment Banker Point of View
Digitalization of the Fundraising Process: The Investment Banker Point of ViewDigitalization of the Fundraising Process: The Investment Banker Point of View
Digitalization of the Fundraising Process: The Investment Banker Point of ViewCrowdsourcing Week
 
Fintech Belgium Summit 2017 - Societal Impact - Belfius Automation - Change...
Fintech Belgium Summit 2017 - Societal Impact - Belfius Automation - Change...Fintech Belgium Summit 2017 - Societal Impact - Belfius Automation - Change...
Fintech Belgium Summit 2017 - Societal Impact - Belfius Automation - Change...FinTech Belgium
 
CODE University of Applied Sciences - NOAH19 Berlin
CODE University of Applied Sciences - NOAH19 BerlinCODE University of Applied Sciences - NOAH19 Berlin
CODE University of Applied Sciences - NOAH19 BerlinNOAH Advisors
 
Cookies App - NOAH16 Berlin
Cookies App - NOAH16 BerlinCookies App - NOAH16 Berlin
Cookies App - NOAH16 BerlinNOAH Advisors
 
Homify - NOAH16 Berlin
Homify - NOAH16 BerlinHomify - NOAH16 Berlin
Homify - NOAH16 BerlinNOAH Advisors
 
Wealth Management & Tax Opportunities in Hungary: A Webinar
Wealth Management & Tax Opportunities in Hungary: A WebinarWealth Management & Tax Opportunities in Hungary: A Webinar
Wealth Management & Tax Opportunities in Hungary: A WebinarTaxlinked net
 
FOSS Economics
FOSS EconomicsFOSS Economics
FOSS EconomicsShane Coughlan
 
Titan Black - NOAH16 Berlin
Titan Black - NOAH16 BerlinTitan Black - NOAH16 Berlin
Titan Black - NOAH16 BerlinNOAH Advisors
 
Subsidies Grants Support - Brussels Enterprise Agency for westartup
Subsidies Grants Support - Brussels Enterprise Agency for westartupSubsidies Grants Support - Brussels Enterprise Agency for westartup
Subsidies Grants Support - Brussels Enterprise Agency for westartupwestartup
 
Fintech in Stockholm April 2016 update
Fintech in Stockholm April 2016 updateFintech in Stockholm April 2016 update
Fintech in Stockholm April 2016 updateNicholas Wesley-James
 
FinTech investment in Stockholm: March 2016
FinTech investment in Stockholm: March 2016 FinTech investment in Stockholm: March 2016
FinTech investment in Stockholm: March 2016 Claire Ingram Bogusz
 
Fashwell - NOAH16 Berlin
Fashwell - NOAH16 BerlinFashwell - NOAH16 Berlin
Fashwell - NOAH16 BerlinNOAH Advisors
 
EDGE Technologies - NOAH19 Berlin
EDGE Technologies - NOAH19 BerlinEDGE Technologies - NOAH19 Berlin
EDGE Technologies - NOAH19 BerlinNOAH Advisors
 
Dame Damevski How inpay keep banks relevant in the e-commerce
Dame Damevski How inpay keep banks relevant in the e-commerceDame Damevski How inpay keep banks relevant in the e-commerce
Dame Damevski How inpay keep banks relevant in the e-commerceBogdan Stavrev
 
SanomaVentures mediaparade (kienhuis)
SanomaVentures mediaparade (kienhuis)SanomaVentures mediaparade (kienhuis)
SanomaVentures mediaparade (kienhuis)Herman Kienhuis
 
Straight Teeth Direct - NOAH19 Berlin
Straight Teeth Direct - NOAH19 BerlinStraight Teeth Direct - NOAH19 Berlin
Straight Teeth Direct - NOAH19 BerlinNOAH Advisors
 
Innovation in Retailbanking
Innovation in RetailbankingInnovation in Retailbanking
Innovation in RetailbankingWichert van Engelen
 
Ketterät toimijat kapealla alueella
Ketterät toimijat kapealla alueellaKetterät toimijat kapealla alueella
Ketterät toimijat kapealla alueellaFinanssivalvonta
 
Crowdfunding: New forms of financing
Crowdfunding: New forms of financingCrowdfunding: New forms of financing
Crowdfunding: New forms of financingRobin Teigland
 
Centralway
CentralwayCentralway
Centralwayfandor
 
NOAH19 Berlin Investor Book
NOAH19 Berlin Investor BookNOAH19 Berlin Investor Book
NOAH19 Berlin Investor BookNOAH Advisors
 
20120127 OCvolos Virtual Trip
20120127 OCvolos Virtual Trip20120127 OCvolos Virtual Trip
20120127 OCvolos Virtual TripDimitris Tsingos
 
"How to manage & get decisions from big corps"  by the Founder & COO @Raisin
"How to manage & get decisions from big corps"  by the Founder & COO @Raisin"How to manage & get decisions from big corps"  by the Founder & COO @Raisin
"How to manage & get decisions from big corps"  by the Founder & COO @RaisinTheFamily
 
Softelligence digital transformation - friend or foe
Softelligence digital transformation - friend or foeSoftelligence digital transformation - friend or foe
Softelligence digital transformation - friend or foeRevistaBiz
 
Charlene Renier CV - (EN) sans autorisation Nov2016
Charlene Renier CV - (EN) sans autorisation Nov2016Charlene Renier CV - (EN) sans autorisation Nov2016
Charlene Renier CV - (EN) sans autorisation Nov2016Charl Renier
 
Fishingrod
FishingrodFishingrod
FishingrodBaltic PR Awards
 

Contenu connexe

Tendances

Homify - NOAH16 Berlin
Homify - NOAH16 BerlinHomify - NOAH16 Berlin
Homify - NOAH16 BerlinNOAH Advisors
 
Wealth Management & Tax Opportunities in Hungary: A Webinar
Wealth Management & Tax Opportunities in Hungary: A WebinarWealth Management & Tax Opportunities in Hungary: A Webinar
Wealth Management & Tax Opportunities in Hungary: A WebinarTaxlinked net
 
Titan Black - NOAH16 Berlin
Titan Black - NOAH16 BerlinTitan Black - NOAH16 Berlin
Titan Black - NOAH16 BerlinNOAH Advisors
 
Subsidies Grants Support - Brussels Enterprise Agency for westartup
Subsidies Grants Support - Brussels Enterprise Agency for westartupSubsidies Grants Support - Brussels Enterprise Agency for westartup
Subsidies Grants Support - Brussels Enterprise Agency for westartupwestartup
 
Fintech in Stockholm April 2016 update
Fintech in Stockholm April 2016 updateFintech in Stockholm April 2016 update
Fintech in Stockholm April 2016 updateNicholas Wesley-James
 
FinTech investment in Stockholm: March 2016
FinTech investment in Stockholm: March 2016 FinTech investment in Stockholm: March 2016
FinTech investment in Stockholm: March 2016 Claire Ingram Bogusz
 
Fashwell - NOAH16 Berlin
Fashwell - NOAH16 BerlinFashwell - NOAH16 Berlin
Fashwell - NOAH16 BerlinNOAH Advisors
 
EDGE Technologies - NOAH19 Berlin
EDGE Technologies - NOAH19 BerlinEDGE Technologies - NOAH19 Berlin
EDGE Technologies - NOAH19 BerlinNOAH Advisors
 
Dame Damevski How inpay keep banks relevant in the e-commerce
Dame Damevski How inpay keep banks relevant in the e-commerceDame Damevski How inpay keep banks relevant in the e-commerce
Dame Damevski How inpay keep banks relevant in the e-commerceBogdan Stavrev
 
SanomaVentures mediaparade (kienhuis)
SanomaVentures mediaparade (kienhuis)SanomaVentures mediaparade (kienhuis)
SanomaVentures mediaparade (kienhuis)Herman Kienhuis
 
Straight Teeth Direct - NOAH19 Berlin
Straight Teeth Direct - NOAH19 BerlinStraight Teeth Direct - NOAH19 Berlin
Straight Teeth Direct - NOAH19 BerlinNOAH Advisors
 

Tendances (12)

Homify - NOAH16 Berlin
Homify - NOAH16 BerlinHomify - NOAH16 Berlin
Homify - NOAH16 Berlin
 
Wealth Management & Tax Opportunities in Hungary: A Webinar
Wealth Management & Tax Opportunities in Hungary: A WebinarWealth Management & Tax Opportunities in Hungary: A Webinar
Wealth Management & Tax Opportunities in Hungary: A Webinar
 
FOSS Economics
FOSS EconomicsFOSS Economics
FOSS Economics
 
Titan Black - NOAH16 Berlin
Titan Black - NOAH16 BerlinTitan Black - NOAH16 Berlin
Titan Black - NOAH16 Berlin
 
Subsidies Grants Support - Brussels Enterprise Agency for westartup
Subsidies Grants Support - Brussels Enterprise Agency for westartupSubsidies Grants Support - Brussels Enterprise Agency for westartup
Subsidies Grants Support - Brussels Enterprise Agency for westartup
 
Fintech in Stockholm April 2016 update
Fintech in Stockholm April 2016 updateFintech in Stockholm April 2016 update
Fintech in Stockholm April 2016 update
 
FinTech investment in Stockholm: March 2016
FinTech investment in Stockholm: March 2016 FinTech investment in Stockholm: March 2016
FinTech investment in Stockholm: March 2016
 
Fashwell - NOAH16 Berlin
Fashwell - NOAH16 BerlinFashwell - NOAH16 Berlin
Fashwell - NOAH16 Berlin
 
EDGE Technologies - NOAH19 Berlin
EDGE Technologies - NOAH19 BerlinEDGE Technologies - NOAH19 Berlin
EDGE Technologies - NOAH19 Berlin
 
Dame Damevski How inpay keep banks relevant in the e-commerce
Dame Damevski How inpay keep banks relevant in the e-commerceDame Damevski How inpay keep banks relevant in the e-commerce
Dame Damevski How inpay keep banks relevant in the e-commerce
 
SanomaVentures mediaparade (kienhuis)
SanomaVentures mediaparade (kienhuis)SanomaVentures mediaparade (kienhuis)
SanomaVentures mediaparade (kienhuis)
 
Straight Teeth Direct - NOAH19 Berlin
Straight Teeth Direct - NOAH19 BerlinStraight Teeth Direct - NOAH19 Berlin
Straight Teeth Direct - NOAH19 Berlin
 

Similaire à Effective Web Marketing and analytics in Virtual Worlds

Ketterät toimijat kapealla alueella
Ketterät toimijat kapealla alueellaKetterät toimijat kapealla alueella
Ketterät toimijat kapealla alueellaFinanssivalvonta
 
Crowdfunding: New forms of financing
Crowdfunding: New forms of financingCrowdfunding: New forms of financing
Crowdfunding: New forms of financingRobin Teigland
 
Centralway
CentralwayCentralway
Centralwayfandor
 
NOAH19 Berlin Investor Book
NOAH19 Berlin Investor BookNOAH19 Berlin Investor Book
NOAH19 Berlin Investor BookNOAH Advisors
 
20120127 OCvolos Virtual Trip
20120127 OCvolos Virtual Trip20120127 OCvolos Virtual Trip
20120127 OCvolos Virtual TripDimitris Tsingos
 
"How to manage & get decisions from big corps"  by the Founder & COO @Raisin
"How to manage & get decisions from big corps"  by the Founder & COO @Raisin"How to manage & get decisions from big corps"  by the Founder & COO @Raisin
"How to manage & get decisions from big corps"  by the Founder & COO @RaisinTheFamily
 
Softelligence digital transformation - friend or foe
Softelligence digital transformation - friend or foeSoftelligence digital transformation - friend or foe
Softelligence digital transformation - friend or foeRevistaBiz
 
Charlene Renier CV - (EN) sans autorisation Nov2016
Charlene Renier CV - (EN) sans autorisation Nov2016Charlene Renier CV - (EN) sans autorisation Nov2016
Charlene Renier CV - (EN) sans autorisation Nov2016Charl Renier
 
UENI Ltd - NOAH18 London
UENI Ltd - NOAH18 LondonUENI Ltd - NOAH18 London
UENI Ltd - NOAH18 LondonNOAH Advisors
 
FinTech in Stockholm 2015 - DI FinTech Conference
FinTech in Stockholm 2015 - DI FinTech ConferenceFinTech in Stockholm 2015 - DI FinTech Conference
FinTech in Stockholm 2015 - DI FinTech ConferenceRobin Teigland
 
Why financial services are more valuable in an ecosystem - solarisBank - NOAH...
Why financial services are more valuable in an ecosystem - solarisBank - NOAH...Why financial services are more valuable in an ecosystem - solarisBank - NOAH...
Why financial services are more valuable in an ecosystem - solarisBank - NOAH...NOAH Advisors
 
Monese - NOAH19 Berlin
Monese - NOAH19 BerlinMonese - NOAH19 Berlin
Monese - NOAH19 BerlinNOAH Advisors
 
MoneyFarm - NOAH19 Berlin
MoneyFarm - NOAH19 BerlinMoneyFarm - NOAH19 Berlin
MoneyFarm - NOAH19 BerlinNOAH Advisors
 
Credorax - NOAH19 London
Credorax - NOAH19 LondonCredorax - NOAH19 London
Credorax - NOAH19 LondonNOAH Advisors
 
Check24 Ventures - NOAH17 London
Check24 Ventures - NOAH17 LondonCheck24 Ventures - NOAH17 London
Check24 Ventures - NOAH17 LondonNOAH Advisors
 
Nordic Mobile Payments and Commerce 2015 agenda
Nordic Mobile Payments and Commerce 2015 agendaNordic Mobile Payments and Commerce 2015 agenda
Nordic Mobile Payments and Commerce 2015 agendaCopperberg
 
Wunder - NOAH15 London
Wunder - NOAH15 LondonWunder - NOAH15 London
Wunder - NOAH15 LondonNOAH Advisors
 

Similaire à Effective Web Marketing and analytics in Virtual Worlds (20)

Innovation in Retailbanking
Innovation in RetailbankingInnovation in Retailbanking
Innovation in Retailbanking
 
Ketterät toimijat kapealla alueella
Ketterät toimijat kapealla alueellaKetterät toimijat kapealla alueella
Ketterät toimijat kapealla alueella
 
Crowdfunding: New forms of financing
Crowdfunding: New forms of financingCrowdfunding: New forms of financing
Crowdfunding: New forms of financing
 
Centralway
CentralwayCentralway
Centralway
 
NOAH19 Berlin Investor Book
NOAH19 Berlin Investor BookNOAH19 Berlin Investor Book
NOAH19 Berlin Investor Book
 
20120127 OCvolos Virtual Trip
20120127 OCvolos Virtual Trip20120127 OCvolos Virtual Trip
20120127 OCvolos Virtual Trip
 
"How to manage & get decisions from big corps"  by the Founder & COO @Raisin
"How to manage & get decisions from big corps"  by the Founder & COO @Raisin"How to manage & get decisions from big corps"  by the Founder & COO @Raisin
"How to manage & get decisions from big corps"  by the Founder & COO @Raisin
 
Softelligence digital transformation - friend or foe
Softelligence digital transformation - friend or foeSoftelligence digital transformation - friend or foe
Softelligence digital transformation - friend or foe
 
Charlene Renier CV - (EN) sans autorisation Nov2016
Charlene Renier CV - (EN) sans autorisation Nov2016Charlene Renier CV - (EN) sans autorisation Nov2016
Charlene Renier CV - (EN) sans autorisation Nov2016
 
Fishingrod
FishingrodFishingrod
Fishingrod
 
UENI Ltd - NOAH18 London
UENI Ltd - NOAH18 LondonUENI Ltd - NOAH18 London
UENI Ltd - NOAH18 London
 
FinTech in Stockholm 2015 - DI FinTech Conference
FinTech in Stockholm 2015 - DI FinTech ConferenceFinTech in Stockholm 2015 - DI FinTech Conference
FinTech in Stockholm 2015 - DI FinTech Conference
 
Why financial services are more valuable in an ecosystem - solarisBank - NOAH...
Why financial services are more valuable in an ecosystem - solarisBank - NOAH...Why financial services are more valuable in an ecosystem - solarisBank - NOAH...
Why financial services are more valuable in an ecosystem - solarisBank - NOAH...
 
Marketing Plan 4 a Social Enterprise
Marketing Plan 4 a Social EnterpriseMarketing Plan 4 a Social Enterprise
Marketing Plan 4 a Social Enterprise
 
Monese - NOAH19 Berlin
Monese - NOAH19 BerlinMonese - NOAH19 Berlin
Monese - NOAH19 Berlin
 
MoneyFarm - NOAH19 Berlin
MoneyFarm - NOAH19 BerlinMoneyFarm - NOAH19 Berlin
MoneyFarm - NOAH19 Berlin
 
Credorax - NOAH19 London
Credorax - NOAH19 LondonCredorax - NOAH19 London
Credorax - NOAH19 London
 
Check24 Ventures - NOAH17 London
Check24 Ventures - NOAH17 LondonCheck24 Ventures - NOAH17 London
Check24 Ventures - NOAH17 London
 
Nordic Mobile Payments and Commerce 2015 agenda
Nordic Mobile Payments and Commerce 2015 agendaNordic Mobile Payments and Commerce 2015 agenda
Nordic Mobile Payments and Commerce 2015 agenda
 
Wunder - NOAH15 London
Wunder - NOAH15 LondonWunder - NOAH15 London
Wunder - NOAH15 London
 

Dernier

Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCRashishs7044
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524najka9823
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandSharisaBethune
 

Dernier (20)

Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in Philippines
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR8447779800, Low rate Call girls in Dwarka mor Delhi NCR
8447779800, Low rate Call girls in Dwarka mor Delhi NCR
 
Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524Call Girls Contact Number Andheri 9920874524
Call Girls Contact Number Andheri 9920874524
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal Brand
 

Effective Web Marketing and analytics in Virtual Worlds

  • 1. Effective Web Marketing and analytics Virtual Worlds; Virtual Money? november 21st, Brussels Wichert van Engelen Former Director Innovation - ING Retail Our Virtual Holland ING in Second Life
  • 2. Context (ING) Second Life – introduction OurVirtualHolland – overview Lessons learned Our future in virtual worlds
  • 3. ING: a global financial services company banking, insurance, asset management broad customer base 120,000 employees in 50 countries
  • 4. Top 20 financial institutions in Europe
  • 5.
  • 6.
  • 7. Age
  • 8. 2007 Growth of economics
  • 12. 4 levels of participation ING Collaborative working Imago / brand awareness Lead generation (Virtual) financial services
  • 13. Fundamentals ING Known and familiar Easy to understand structure Friendly environment Positive alternative to ‘Amsterdam’ With partners: traffic Entrepreneurial / activities International as well as Dutch
  • 14. Targets ING Get involved / experienced Platform for other ING activities Learn New customers Brand awareness / publicity Cooperation partners Earn money
  • 15.
  • 16. 7
  • 18.
  • 19.
  • 20. The core-business of a financial institute: Facilitate an economy (Even a virtual economy)
  • 21.