This document provides tips for marketing on Facebook from the CEO of Heyo. It discusses using provocative content to engage fans, leveraging Facebook's Graph Search feature by optimizing metadata, setting up a "fan gate" with intriguing content behind a like button to grow fans, and running contests on Facebook to capture new leads and reward loyal fans. The overall goal is to gain 1,000 Facebook fans through these organic and incentivized strategies.

1. heyo.com

2. The Fastest Way to
1,000 Facebook Fans
Marketing wisdom from Heyo CEO, Nathan Latka

3. Engage fans through provocative content
Facebook‟s new „Graph Search‟ feature
Set-up a Fan Gate to incentivize likes
Run a Successful Contest within Facebook

4. 1. Proven Content
blog.heyo.com

5. Engage with your fans through provocative content

6. WHY?
- Transparency
- Word-of-mouth marketing
- Natural news feed growth (EdgeRank)
HOW?
- Short, closed-response questions
- Respond to every comment with user tagged
- Keep the conversation rolling for return traffic
BEST PRACTICES
- Pictures & Videos
- Yes or no/True or false
- Have fun! The human element trumps all

7. Go to blog.heyo.com
- Click “Facebook Marketing” on the
right
- Get our 8 Part Marketing Course
(no charge)
- Get 27 Status Updates Sure To
Drive Engagement

8. 2. Search
fb.com/heyo

9. Use Facebook‟s New „Graph Search‟ Feature

10. 3 PILLARS OF FACEBOOK
- News Feed
- Timeline
- Graph Search
HOW?
- Update your about section (meta data)
- Update your location
- Update your hours and grow engagement
GRAPH SEARCH FOCUS
- People - “people who like tennis and live nearby”
- Photos - “photos of my friends taken in NY”
- Places - “restaurants in NY liked by Chefs”
- Interests - “languages my friends speak”

11. “Good” defined
through EdgeRank
and Social Graph
- Do you understand
Edgerank?
- In short:
Likes, shares, com
ment, engagement
to widen net of
customers

12. 3. Fan Gate to Drive Likes
#HeyoWebinar

13. Go to Twitter
- Tweet to us @heyo using
#heyowebinar
- Tell us on a scale of 0-10 (10
being best) what you think of this
content?
- If we do this, I‟ll spend time
sharing like gate strategies!

14. Set-up a Fan Gate to incentivize likes

15. WHY?
- Barter – Content for a like
- Word-of-mouth marketing
- Qualify your fans as leads
HOW?
- Intriguing or mysterious content
- Provide a ‘sneak peak’
- Guide them to like button with graphics
BEST PRACTICES
- Promo Code or Discount
- E-Book or Whitepaper download
- Have fun! The human element trumps all

16. 4. Facebook Contests That Work
heyo.com

17. Run a Successful Contest within Facebook

18. WHY?
- Capture new leads
- Reward loyal fans
- Engage with future customers
HOW?
- Familiarize with FB Promotion Guidelines
- Keep sign-up barriers low (easy entry)
- Pick a relevant prize
BEST PRACTICES
- Consider Facebook Advertisements
- Use a 3rd party application (Heyo)

19. Engage fans through provocative content
Facebook‟s new „Graph Search‟ feature
Set-up a Fan Gate to incentivize likes
Run a Successful Contest within Facebook