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Building a Lasting eCommerce Revenue Plan
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The ultimate guide to building a lasting eCommerce revenue growth strategy.
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Building a Lasting eCommerce Revenue Plan
1.
BUILDING a lasting E-COMMERCE REVENUE
GROWTH PROGRAM
2.
TESTING SEO ANALYTICS TARGETING PERSONALIZATION REVENUE GROWTH E-COMMERCE IS
SATURATED WITH TACTICS
3.
STOP THINKING TACTICS. focus on STRATEGY
4.
Understand the challenges Select
the right tools Put your strategy into action A B C three steps to SUSTAINABLE REVENUE GROWTH
5.
visitor preferences change over
time CHALLENGE
6.
7.
everything interacts with everything
else CHALLENGE
8.
RED ADD-TO-CART CTA Independently
tested and provided a 3.12% lift BLUE SHIPPING BANNER Independently tested and provided a 4.83% lift
9.
CONTINUED SITEWIDE progress% CHALLENGE
10.
11.
technical COMPLEXITY CHALLENGE
12.
YOUR SITE IS
A TECHNICAL
13.
SELECT THE RIGHT TOOLS and build
a smart strategy
14.
TACKLE THE e-COMMERCE CHALLENGE! ✔ ALGORITHM-DRIVEN REAL
TIME OPTIMIZATION! ✔ TRUE MULTIVARIATE OPTIMIZATION! ✔ FULL-FUNNEL CAMPAIGN MANAGEMENT! ✔ TECHNOLOGY THAT IS EASY TO IMPLEMENT & USE
15.
✔ ALGORITHM-DRIVEN REAL TIME OPTIMIZATION!
16.
✔ TRUE MULTIVARIATE OPTIMIZATION!
17.
✔ FULL-FUNNEL CAMPAIGN MANAGEMENT!
18.
✔✔ TECHNOLOGY THAT IS EASY
TO IMPLEMENT & USE
19.
TAKE action ITS TIME
TO
20.
a four-step ROLLOUT PLAN Start small Implement
results prematurely Step up gradually by adding more variables FIRST THEN NEXT Expand to treat the whole sales funnel FINALLY
21.
THIS IS how we
roll
22.
HICONVERSION’S SOFTWARE &
SERVICES
23.
MEASURABLE REVENUE GROWTH
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