This document discusses the rise of mobile travel and how Cleartrip has adapted to meet the needs of mobile travellers. It finds that mobile usage for travel searches and bookings is growing significantly. Cleartrip has learned that mobile users expect quick and simple experiences tailored for their local needs and device. Cleartrip's mobile offerings have evolved from a basic website to optimized apps with fast performance, multi-platform support and personalization.

1. THE Mobile TRAVELLER
@HijaziNatsheh

2. PLAN
 Why Mobile
 Why Travel on Mobile
 Meet the Mobile Traveller
 Meet Cleartrip Mobile

3. WHY MOBILE
QUICK OVERVIEW

5. GROWTH OF MOBILE WEB DATA USAGE
2006 2007 2008 2009 2010 2011

6. 2006 2007 2008 2009 2010 2011
GROWTH OF MOBILE WEB DATA USAGE

7. Source: Canalys
771
695
115
216
661
1,343
384
169
-4%
18%
35%
-6%
Feature phone Smartphone Tablet Notebook
2012 shipments 2016 shipments 2012-16 YOY Growth
18%YoY growth in smartphone
shipments is expected for next three
years

8. 0.24 0.6
1.2
2.2
3.3
6.3
2010 2011 2012 2013 2014 2015
Data in Exabites
Source: Cisco
300%Increase in mobile data traffic is expected
in next two years

9. WHY TRAVEL ON MOBILE
RISE OF THE MOBILE TRAVELLER

10. searches related to air travel grew by 12% desktop and 95% on mobile
25%
travel related searches are Mobile
Source: Google

11. Source: Statista
2.5%
2.6%
2.7%
2.8%
3.8%
5.1%
6.1%
8.3%
9.3%
10.6%
16.8%
Photography
Healthcare /Fitness
News
Productivity
Music
Travel
Utilities
Lifestyle
Entertainment
Education
Games
5th
Most Downloaded Category

12. 0% 20% 40% 60% 80% 100%
Shopping
Social
Weather
Entertainment
Lifestyle
Productivity
Health & Fitness
Photography
Travel & Local
Books & Reference
Personalization
Paid Free
3rd
Highest Paid Apps

13. 59%
85%
89%
90%
98%
105%
116%
123%
Social networking
Entertainment
Commerce & shopping
News & information
Communication
Finance
Travel
Photography
2nd
Fastest Growing Category

14. MEET THE MOBILE TRAVELLER

15. COMPANION
BEYOND BOOKING

16. FLIGHTS RELATED ACTIVITIES
10%
13%
17%
18%
19%
21%
24%
25%
25%
25%
26%
Cancelled a flight
Tracked the status of a checked bag
Received SMS alerts for a flight status
Booked a flight
Received price alerts for flights
Checked in for a flight
Looked up airport information
Looked up a phone number (i.e. airline)
Looked at flight schedules
Checked a flight status (arrival/delays)
Checked airfare prices
Source: Comscore

17. DESTINATION RELATED ACTIVITIES
10%
17%
18%
18%
21%
22%
22%
23%
29%
Cancelled a hotel reservation
Researched ground transportation
Booked a hotel room
Received price alerts for hotels
Compared hotel prices & availability
Researched places to eat
Read a hotel review
Researched attractions/ things to do
Looked up hotel address/directions
Source: Comscore

18. LIVE
STATUS

19. 25%
Checked a flight status
13%
Tracked the status of checked bag
Source: Comscore

20. URGENT
LOCAL & NOW

21. 24%
travel related searches are
from users ‘on the go’
60%
At Home
2%
At School
1%
Other place
1%
Someone else’s house
0%
In Store
24%
On The Go
12%
At Work
Source: Google

22. 50% searches done on mobile are local
Google
35% users were within 1mile of the property
Priceline

23. 20% searches done on mobile are same day
Cleartrip
6seconds to impress the users on mobile site
HFI

24. MULTI-SCREEN ACCESS
TABLETS & MORE

26. USAGE PATTERNS
Sequential
Simultaneous
ComplementaryMulti tasking

27. STARTING ON DESKTOP
Source: Google
‘Travel’ is the most popular connected activity started on a PC

28. STARTED ON SMARTPHONE
Smartphones are more frequently used for initiating a connected activity
Source: Google

29. STARTED ON TABLET
Shopping and Travel are the two primary connected activities for Tablets
Source: Google

30. Tablet conversion is getting closer to desktop and thrice
than that of smartphones.
Tablet user spends 21% more than Desktop Users and 54%
more than the smartphone users.
Conversion 3.34% 1.09% 3.17%
Avg. Purchase $102 $80 $123
Source: eConsultancy

31. GOING MOBILE
THE CLEARTRIP WAY

32. MEET CLEARTRIP
BRIEF INTRODUCTION

34. 6 million visitors across 6 Markets
25% of Searches, 10% of Bookings
250,000App Downloads

35. LESSON #1

36. SIGHT THE SITE…

37. BOOKING PREFERENCES
APPS MOBILE BROWSER
Leisure Business Leisure Business
Overnight Accommodations 12% 17% 40% 36%
Air Travel 10% 17% 38% 35%
Car Rental 7% 14% 33% 33%
Travel Packages 6% 10% 27% 26%
Destinations 5% 7% 13% 21%
Vacations activities 5% 10% 23% 26%
Cruises 3% 7% 15% 17%
Source: Traveller’s Road to Decision, Google

39. LESSON #2

40. BATTLE OF PLATFORMS…

41. 60%
75%
46%
33%
22%
21%
17%
48%
58%
70%
Internet Usage
App Share: Tablet
Market Share: Tablets
App Share: Smartphones
Market Share:Smartphones
iOS Android Others
Market Share
Smartphones
App Share
Smartphones
Market Share
Tablets
App Share
Tablets
Internet Usage

42. ANDROID VS iOS
iPhone Users Prefer Quality
Android Users Prefer better Deals
iPhone Users More Likely to Engage in M-Commerce
iPhone User has 37 Apps on his Device
Android user has 19
iPhone Users are More Affluent
9% of Black Friday sale was from iPhone and 9% from iPad; and 5% from all Androids put together
iPhone Satisfaction Corresponds with High Device Loyalty
Android users more likely to change their device

44. LESSON #3

45. TAKE BABY STEPS…

46. CLEARTRIP MOBILE IN 2010

47. CLEARTRIP MOBILE NOW

48. LESSON #4

49. TIME IS MONEY…

52. LESSON #5

53. < is >
LESS IS MORE…

55. LESSON #6

56. CROSS CONNECT…

60. LESSON #7

61. THINK GLOBAL ACT LOCAL…

63. LESSON #8

64. All In THE DETAILS…

66. THANK YOU !
@HijaziNatsheh