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Employee Programs in Corporate Sustainability
- 1. Corporate Sustainability through Employee Programs Triple Bottom Feeders Hillary Abell Natalie Hubbard Jonathan Dirrenberger 18 Apr 2013
- 2. Introduction Concepts Case Study: External Case Study: Internal Best Practices “Recent evidence indicates that companies that lead in sustainability outperform their less sustainable peers” “Recent evidence indicates that companies that lead in sustainability outperform their less sustainable peers” Employee sustainability programs: •Build sustainability into company culture •Create the necessary employee “buy-in” •Leverage full talents throughout organization
- 3. Introduction Concepts Case Study: External Case Study: Internal Best Practices Internal ProgramsInternal Programs • Integrate sustainability into daily tasks • Engage a wide variety of employees • Require more effort External ProgramsExternal Programs • Encourage employees to act more sustainably in their personal lives • Require few changes to business model • Low cost • Generate positive publicity When applied together, the two types of programs create the conditions for full integration of sustainability When applied together, the two types of programs create the conditions for full integration of sustainability
- 4. Introduction Concepts Case Study: External Case Study: Internal Best Practices Walmart made 3 sustainability pledges in 2005: 1) 100% renewable energy 2) zero waste 3) products that sustain people & the planet Walmart made 3 sustainability pledges in 2005: 1) 100% renewable energy 2) zero waste 3) products that sustain people & the planet • 2.3m employees (hiring 4.3m over next 5 years) • 28 countries • World’s largest private employer • World’s largest retailer
- 5. Introduction Concepts Case Study: External Case Study: Internal Best Practices In 2011, MSP had 100,000 participants & 50,000 on-line users In 2011, MSP had 100,000 participants & 50,000 on-line users My Health eat healthy get active quit tobacco reduce stress My Planet save water reduce waste save energy enjoy nature My Life learn new skills manage money make quality time help others
- 6. Introduction Concepts Case Study: External Case Study: Internal Best Practices 35 companies have rolled out MSP under a royalty-free licensing agreement 35 companies have rolled out MSP under a royalty-free licensing agreement 60% 50% 30% Employee participation
- 7. Introduction Concepts Case Study: External Case Study: Internal Best Practices • 100% employee owned • 400+ employees • “High involvement” culture • Wall Street Journal’s “15 Top Small Workplaces” • 97% retention rate
- 8. Introduction Concepts Case Study: External Case Study: Internal Best Practices • Free cruiser bike after 1 year --> 50% commute via bicycle • Heavy emphasis on employees’ personal sustainability • “Have fun” is part of mission statement • Deep commitment to sustainable business practices
- 9. Introduction Concepts Case Study: External Case Study: Internal Best Practices Integration at all levels of the companyIntegration at all levels of the company
- 10. Introduction Concepts Case Study: External Case Study: Internal Best Practices Integration at all levels of the companyIntegration at all levels of the company Provide incentives for sustainability successProvide incentives for sustainability success
- 11. Introduction Concepts Case Study: External Case Study: Internal Best Practices Integration at all levels of the companyIntegration at all levels of the company Maintain integrity with other core practicesMaintain integrity with other core practices Provide incentives for sustainability successProvide incentives for sustainability success
- 12. Introduction Concepts Case Study: External Case Study: Internal Best Practices Integration at all levels of the companyIntegration at all levels of the company Communication of successes and failuresCommunication of successes and failures Maintain integrity with other core practicesMaintain integrity with other core practices Provide incentives for sustainability successProvide incentives for sustainability success
- 13. Employee Engagement at GreenBiz.com greenbiz.com/microsite/green-team Walmart’s Global Responsibility Report corporate.walmart.com/global-responsibility/environment- sustainability/global-responsibility-report Sustainability at New Belgium Brewing newbelgium.com/sustainability.aspx Additional Resources 92% of Millennials indicate they want to work for an environmentally-conscious firm 92% of Millennials indicate they want to work for an environmentally-conscious firm